Author: Complete Controller

SEO has the highest Return on Investment (ROI) in e-commerce marketing. However, most online stores don’t consider SEO e-commerce strategies while designing their marketing campaigns. SEO seems like an ineffective system, but it makes a big difference. Conversely, social media or paid ads require continuous efforts and income flow. While SEO neither takes effort nor money but needs a more attentive attitude for scaling up the business.

What is an E-commerce Strategy?

An e-commerce strategy summarizes your plans to accomplish the business goals and improve its market performance and position. Digital transformation has revolutionized the way how businesses operate. Nowadays, when customers prefer online shopping, the company has turned its physical outlets into online stores. To ensure online product and service sales, businesses are more interested in knowing the e-commerce tactics that can stabilize their position.

SEO e-commerce strategies are popular among successful digital marketing techniques due to their nature and less investment. Have you ever thought about why you need an e-commerce marketing strategy? An online marketing approach structures your business, helps identify the loopholes and gaps, and ensures the best consumer experience.   

Effective SEO E-commerce Strategies to Consider

Here are some tactics that will help you improve SEO e-commerce strategies and sustain your position in the market.

Keyword research is the first and foremost step in devising SEO e-commerce strategies, as your website ranking depends upon your selected keywords. If you perform this step wrong, your page may face difficulty ranking first, or your page will not generate higher traffic. It would be best to be tricky while choosing keywords because they affect your page ranking and make it hard to find your audience.

Low website traffic results in a decreased number of customers. These situations may harm your business in terms of sales and revenue. You must ensure that your keywords quickly appear in search results, have greater search volume, and lead to higher conversion rates.

You might think it isn’t easy to find relevant keywords, but you can identify them by looking at the most searched terms or phrases on search engines. Keyword research is crucial for improving and implementing a digital marketing strategy as it drives traffic to your website, making your marketing campaign successful.

There are some ways how you can perform successful keyword research and know your buyers’ intent.

• Amazon is the most authentic source for keyword research because it contains searches mainly intended for buying. You can type your primary keywords on Amazon to find relevant keywords related to your topic. The suggestions on Amazon will help you with keyword ideas and offer you three searches for free daily.  
• Competitor Search – You can also find popular keywords through competitors’ websites. Please make sure not to use the exact keywords rather than you can modify them.
• Tools – There are several SEO tools available that you can use for your keyword research.

Site’s architecture 

Once you complete the keyword research, move to another step of devising SEO e-commerce strategies, i.e., site architecture. Website architecture refers to your website’s structure, navigation, product, or category pages. One of the essential points to consider is bringing relevant content to your reader and decreasing the search time.

Follow the three rules to make your website’s structure appealing and user-friendly.

• Design is simple.
• Pages must not take more than three clicks to land on another page.
• Create a relevant URL based on your keyword research.

A wrong website’s architecture takes a lot of user time to reach the product page, resulting in the site leaving. When you structure your website, you must prioritize customer satisfaction and run.

On-Page SEO E-commerce strategies

On-page SEO is all about putting keywords in the right places, as it helps the search engine clearly understand your page. There are three pages that SEO e-commerce strategies must include: category pages, product pages, and blog content.  

Category pages are vital as they give customers access to your categorized products. To optimize the on-page ranking of your category page, you must add keywords in your URL, title tag, metadata, image, and content body.  

On the contrary, you must write long-form informative content for a product page with a minimum word limit of 1000. Product reviews help the search engine to respond to user questions. Similarly, your blog page must include the most searched keywords.   

In a nutshell, effective SEO e-commerce strategies act as website traffic drivers and lead generators. All you need to do is consider the above-described ways to improve SEO e-commerce strategies and scale up your business.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Getting ranked on Google seems easy, but it’s not. Sometimes, your competitors’ sites get a top position than yours because of the unique tactics. It would be best to remember that creating and publishing content won’t make your website rank higher. It would be best to put in a lot of effort, as SEO isn’t as easy as it seems.

Reasons for Low Ranking and How to Fix It 

Here are some common mistakes that every marketer makes, and they should correct them.

Duplicate content declines website ranking and acts as a site killer. You might not want to create and publish content that looks like another piece of content. In such a case, both pages will rank lower on the search engine instead of one. Google looks for the original content but can also select the wrong one. If you don’t clarify it to Google Robot, your site will lose its position.  

• Not registering with Google My Business

You will lose potential ranking and traffic if you don’t register your website with Google My Business. Registration with Google My Business isn’t that difficult and helps boost your SEO-optimized content. Google searches for the fastest ways of delivering relevant results, and registered sites allow it to accomplish its goal.

In addition to this, a registered account shows Google that it is worth ranking because the site is updated and compatible with their systems. Search engines prioritize these registered accounts because their given business details help them be placed in the proper position.

• I am not integrating social platforms

You have often viewed business ads on different social media channels. Do you think that all of them are active? But, not every business account is active on social media. You might be wondering why it is essential. Social media activity is critical in determining your website ranking on Google.

Putting efforts into SEO won’t work without being active on social platforms with updated information. Through social signals, Google identifies and ranks active and inactive websites per their activity.

Being active on social media doesn’t mean that you need to create content for different accounts. You can post an update on Facebook regarding your published blog, share any exciting workplace incident on Twitter, or post any captured image on Instagram.

The more you stay active on social channels, the better your website ranking will be. Remember that if you don’t dominate on social signals, someone else will take your position by putting some effort into it.

• Creating inconsistent content

If you write blogs daily, you must maintain content consistency because posting occasionally won’t work for the website’s ranking. Similarly, changing content formats suddenly doesn’t make sense to search engines and will place your website in a lower position.

To improve website ranking, you must design a content calendar comprising content types, topics, publishing dates, and time. It ensures content consistency and helps the search engine to rank it accordingly.

• The website isn’t mobile-friendly

If you created consistent and unique content, integrated social media, and registered an account, your website ranking could still be lower because of its unresponsive mobile design. Nowadays, people browse from several devices, and if your website can’t cater to different screen sizes, a considerable volume will drive away from it.

Search engines look at your mobile design first instead of your desktop site before ranking it. If your website isn’t mobile-friendly, you can use several tools to make it compatible with all devices. 

• Increased load time 

The worst thing about internet browsing is waiting for a website to load for over 5 seconds. Users usually like and go for sites with minimum load time and don’t waste their time. It is among the essential elements that improve website ranking.

You need to be aware of your target audiences’ behavior. To meet readers’ needs, the search engine places those websites at the top, with comparatively faster load time than the slower ones. Several tools are also available to check your site’s speed and improve it accordingly.

Measures to Improve Website Ranking 

In addition to the above-described improvement steps, you can also consider the following measures.

• Publish relevant content: Focus primarily on topics your audience likes or searches for.
• Update content daily: Publish a fresh piece of content with up-to-date information.
• Metadata: Add meta titles and meta descriptions, and place your keywords in the metadata.
• Create links: Add relevant links in your text.
• Add alt tags: Describe your images with Alt tags.

Website ranking is crucial to digital marketing, as it drives traffic and increases your potential customers. Before taking any improvement measures, you must identify the reasons for the low position. Once you determine what makes your site rank lower, fixing it won’t take much time. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Effective marketing content is not possible without creative testing. Brands and marketers trying to impact a competition-heavy industry must ensure what they put out there works. Remember, you are not the only one learning from your own mistakes! With artificial intelligence and machine learning systems taking over redundant and predictive functions of a business, organizations have more time to focus on getting their creative testing. This skill is truly a defining factor for every brand out there.

What Does Creative Testing Entail?

In a world where content is king, all brand managers and marketers want to create the most captivating content to attract and retain as many consumers as possible. Good, creative content can help enterprises gain customer trust, improve SEO efforts for better search result rankings, and even help them capture a healthy market share. It is also integral for brands to test what content and designs work best for them if they want to impact their customers’ minds.

Performance marketing is a buzzword in the marketing industry that has brand teams on their toes to measure their creative efforts as they are on the move. Thanks to handheld devices, managers and leaders can continuously monitor their innovative testing systems to instantly know what is working for their brand. Testing takes time, and successful companies have come a long way from when they began testing, especially to see what works for them. For instance, Coca-Cola’s logo has changed and evolved over the years to reflect what its target audience has been most responsive to. Pretty cool, right?

Testing Challenges Faced by Marketers

The real challenge that marketers face is the cost of time analysis when it comes to testing. Good things take time, and testing is similar, but everyone wants quick results. Organizations pay high prices to gain an instant competitive edge for their audience and find it difficult to commit to anything that takes time to manifest. However, brands with a long industry standing are breathing examples of how fruitful the results of creative testing can be.

Another problem marketers face is deciding the correct metrics to measure the strength of the creative they are testing. For instance, because all organizations want to make money at the end of the day, a clever piece designed for conversions might take a few days or even weeks to materialize between when you view an ad piece and decide to purchase. Marketers must be aware and ready to accept that they must wait for online tools to gather valuable, insightful data to make an effective decision.

Most marketers follow through with creative testing based on minor innovative changes. This approach poses another problem since using strategic reasons to understand why a particular ad performed better in a testing campaign is impossible. This strategy might do the trick for companies running bottom-funneled campaigns using conversions and promoting sales. Still, a more significant creative variation can be backed by the campaign’s timeline and performance for companies looking to create lasting impacts.

Brands and Their Approach to Testing Creatives

The approach that brands may take to test their creatives depends on multiple factors such as the campaign objectives (brand awareness, consideration, conversion, et cetera), the platform used for displaying ads (Facebook marketers are constantly carrying out creative testing to achieve their key performance indicators. ok networks like the Google network, LinkedIn, et cetera), and other demographic factors such as gender, geographical location, and so on.

It clearly defines the metrics and KPIs to achieve for more focused, purely digital campaigns with a small target audience. Failure to align campaign and strategic goals leads to data generation that will most likely be useless.

Additionally, before carrying out creative testing for your content, ensure the objective of advertising on each platform is defined. Each forum has a custom-made audience that may not respond to your creatives as well or as poorly as another platform. For instance, ads that perform well on YouTube may fail colossally on Instagram.

Each social platform plays a different role in shaping a customer’s journey and interaction with your brand. A retargeted ad across the Facebook network makes much more sense trying to encourage a customer to purchase instead of a prospecting ad that aims to attract new customers to interact with the brand. The way a brand leverages the omnipresent social media platforms uses the company’s corporate strategy. An intelligent, well-thought-out plan can help managers reach their targets and provide insightful results they can subsequently use to design much more effective future campaigns. Once brands have successfully reached the end of the testing period of their creatives, managers will make decisions that will benefit the company in the long run.

Think of creative testing as a learning ground for brands to progress in the marketplace, soaring through competition. Testing helps managers and brand teams understand what the audience is more receptive to and use similar patterns to drive campaigns with multiple objectives, resulting in more informed decisions made for the brand. Testing is an investment that marketing experts recommend to all brand managers to create more solid strategies and content, positively affecting its bottom line and delivering customers what they like. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Credit Card Debts in the United States Have Reached Crisis Levels:
Here’s How to Take Control

Credit card debts in the United States have ballooned to a staggering $1.18 trillion as of Q1 2025, creating financial strain for millions of Americans facing average interest rates of 24.28% APR. This unprecedented debt burden, combined with inflation and economic uncertainty, has trapped many cardholders in cycles of minimum payments that barely touch their principal balances.

I’ve spent over two decades helping business owners and individuals navigate financial challenges through Complete Controller, and one truth remains constant: strategic debt management transforms lives. In this comprehensive guide, I’ll share proven techniques for tackling credit card debt, from debt snowball and avalanche methods to balance transfers and creditor negotiations. You’ll gain practical tools to create sustainable payment plans, rebuild your credit, and develop financial habits that prevent future debt accumulation. My team and I have helped thousands of clients overcome seemingly insurmountable debt—and I’m confident these strategies can work for you too.

What are credit card debts in the United States, and how can you eliminate them?

• Credit card debts in the United States represent unsecured revolving loans with high interest rates (typically 18-30% APR) that have collectively reached $1.18 trillion nationwide
• The debt snowball method builds momentum by paying off the smallest balances first, while the avalanche method minimizes interest by targeting highest-rate cards first
• Balance transfers and consolidation loans can temporarily reduce or eliminate interest, creating breathing room to make progress on principal
• Negotiation with creditors can yield lower rates, waived fees, or even reduced principal balances when financial hardship exists
• Automated payment systems, budgeting tools, and behavior modification techniques prevent debt recurrence after successful payoff

The Growing Credit Card Crisis in America

Americans are drowning in credit card debt at unprecedented levels. The Federal Reserve reports that U.S. credit card debt reached a record $1.18 trillion in Q1 2025, representing a shocking 51% increase since 2021. Nearly 38% of cardholders now carry balances for over a year, trapped in cycles of minimum payments that primarily cover interest rather than reducing principal.

This surge stems from a perfect storm of economic pressures. Post-pandemic inflation has driven up essential costs while wages remain relatively stagnant for many Americans. Meanwhile, the Federal Reserve’s key rate (4.25-4.5% in 2025) sits at its highest level since 2007, directly pushing credit card APRs to an average of 24.28%—making debt increasingly difficult to escape. These macroeconomic factors combine with psychological triggers like retail therapy during stressful times and the frictionless nature of digital payments to create a national debt emergency.

The psychological and financial toll

Credit card debt creates more than financial burden—it generates profound psychological distress. Studies show that individuals carrying significant credit card balances report twice the anxiety levels of those without debt. This stress manifests physically through sleep disturbances, elevated blood pressure, and even compromised immune function.

The financial consequences extend beyond obvious interest costs. Credit card debt typically lowers credit scores, which cascades into higher insurance premiums, reduced housing options, and even limited employment opportunities as some employers now review credit histories. The delinquency rate hit 3.08% in 2024—the highest since the 2008 financial crisis—showing how many Americans are approaching their breaking point.

Strategic Approaches to Eliminating Credit Card Debt

The debt snowball vs. avalanche method: Finding your motivation

The two most proven strategies for tackling multiple credit card debts approach the problem from different psychological angles.

The debt snowball method, popularized by financial experts like Dave Ramsey, focuses on motivation through quick wins. Here’s how it works:

1. List all credit card debts from smallest to largest balance
2. Make minimum payments on all cards except the smallest
3. Put every available dollar toward the smallest balance until paid off
4. Move to the next-smallest balance, adding the previous card’s payment
5. Continue until all debts are eliminated

This approach creates psychological momentum as debts disappear one by one. Research from the Harvard Business Review found that people using the snowball method were more likely to completely eliminate their debt compared to other approaches, primarily because of the motivational boost from early victories.

In contrast, the debt avalanche method prioritizes mathematical efficiency:

1. List all credit card debts from highest to lowest interest rate
2. Make minimum payments on all cards except the highest-rate card
3. Put every available dollar toward the highest-rate debt until paid off
4. Move to the next-highest interest rate, adding the previous card’s payment
5. Continue until all debts are eliminated

This method minimizes total interest paid and theoretically shortens the overall repayment timeline. For disciplined individuals with significant interest rate variations between cards (10% or more), the avalanche method can save thousands.

When balance transfers and consolidation make sense

Balance transfers and debt consolidation represent powerful tools in the debt elimination toolkit when used strategically.

Balance Transfers: Credit card issuers frequently offer promotional 0% APR periods on balance transfers, typically lasting 12-21 months. This interest holiday can dramatically accelerate debt payoff when implemented correctly:

• Look for transfers with fees under 3% (some cards offer no-fee transfers)
• Calculate whether the fee outweighs interest savings
• Create a payment plan to eliminate the full balance before the promotional rate expires
• Avoid making new purchases on the transfer card
• Set up automatic payments to prevent missing deadlines

Case Study: A client transferred $12,000 of 24% APR debt to a card offering 18 months at 0% with a 3% fee. The $360 transfer fee was offset by first-year interest savings of $2,880, allowing complete payoff before the promotional period ended.

Consolidation Loans: Personal loans or home equity options can convert high-interest credit card debt to lower-rate installment loans. Benefits include:

• Fixed interest rates typically 7-15% lower than credit cards
• Structured payoff timeline with consistent monthly payments
• Simplified bill management with one payment replacing many
• Potential credit score improvement as revolving utilization decreases

However, consolidation loans require careful consideration:

• Only viable for those with good-to-excellent credit (680+ FICO)
• Home equity options risk your residence if payments aren’t maintained
• Closing credit cards after consolidation can temporarily lower credit scores
• Without addressing spending habits, consolidation may lead to re-accumulated debt

According to data from a Manhattan resident’s case study, consolidating $30,000 of credit card debt reduced interest rates from 23% to 6%, freeing $400 monthly for essentials and accelerating the payoff timeline by nearly four years.

Advanced Tactics for Stubborn Credit Card Debt

Negotiating directly with creditors

Many cardholders don’t realize that credit card terms are often negotiable, especially when financial hardship exists. Through my work at Complete Controller, I’ve seen clients achieve remarkable results simply by asking for better terms.

Rate reduction requests succeed approximately 70% of the time when approached correctly:

1. Call the number on your card (ideally during non-peak hours)
2. Explain your loyalty as a customer and mention competing offers
3. Request a specific rate reduction (aim 5-10% lower than current rate)
4. If declined, ask to speak with a supervisor or retention department
5. Be prepared to mention your consideration of balance transfer options

Hardship programs exist at most major issuers but aren’t advertised. These programs typically offer:

• Temporary interest rate reductions (sometimes to 0%)
• Fee waivers (including late fees and annual fees)
• Reduced minimum payments for 3-12 months
• In some cases, principal reduction

To qualify, you’ll need to demonstrate legitimate hardship like job loss, medical emergency, or natural disaster impact. Documentation strengthens your case.

Settlement negotiations become viable options when accounts are seriously delinquent (typically 90+ days). While damaging to credit, settlements can resolve debt for 40-60% of the outstanding balance if you have access to lump-sum funds.

Credit counseling and debt management plans

When self-managed approaches fall short, nonprofit credit counseling services in the U.S. provide structured alternatives. These agencies work directly with creditors to create debt management plans (DMPs) featuring:

• Reduced interest rates (typically 7-12%, regardless of credit score)
• Waived fees and penalties
• Structured 3-5 year repayment timelines
• Single monthly payments distributed to all creditors
• Closed credit accounts to prevent additional debt

DMPs work best for individuals with consistent income who need interest relief rather than principal reduction. Most agencies charge modest setup fees ($25-75) and monthly administration fees ($25-50), which are typically offset by interest savings.

How small businesses can systematically reduce credit card debt

Small business owners face unique challenges with credit card debt, often having personal guarantees on business cards with higher limits and rates. At Complete Controller, we’ve developed specialized approaches for entrepreneurs:

1. Segregate personal and business debt through separate repayment strategies
2. Negotiate based on business relationships with banks providing multiple services
3. Leverage business assets for secured debt consolidation at lower rates
4. Create cash flow forecasts to identify optimal debt reduction timing
5. Restructure supplier payments to free up capital for debt reduction

Complete Controller Insight: “We helped a client with $85,000 in business credit card debt implement a ‘stack method’—dedicating specific revenue streams directly to debt reduction while maintaining operations with remaining cash flow. This approach eliminated their debt in 16 months while maintaining positive supplier relationships.”

Our data shows that Gen X small business owners carry the highest average credit card debt ($9,000+)—significantly more than other generations—often due to business expansion costs during prime earning years.

Building a Sustainable Debt-Free Future

Tools and systems for financial control

Eliminating credit card debt represents only half the battle—maintaining debt freedom requires systematic changes to financial management. The most effective tools create accountability and reduce decision fatigue:

Budgeting Applications: Solutions like You Need A Budget (YNAB), Mint, or EveryDollar provide real-time spending visibility. The key features to utilize include:

• Transaction categorization showing spending patterns
• Budget variance alerts before overspending occurs
• Bill payment reminders preventing late fees
• Goal tracking for emergency fund development
• effective credit card payment plans that prevent deficit spending

Automation Systems: Technology removes human error from financial management:

• Automatic transfers to savings accounts before discretionary spending
• Scheduled debt payments exceeding minimums
• Account balance alerts preventing overdrafts
• Recurring bill payments eliminating late fees
• Spending limits on categories like dining or entertainment

Cash Flow Management: Understanding money movement timing prevents reliance on credit:

1. Map income and expense timing on a monthly calendar
2. Build mini-emergency funds for irregular expenses
3. Adjust bill due dates to align with income availability
4. Create spending plans for variable expenses like groceries and fuel
5. Implement the “24-hour rule” for non-essential purchases above $100

Rebuilding credit after debt payoff

Once credit card debt is eliminated, rebuilding credit scores becomes the priority. This process typically takes 12-24 months of consistent behavior:

1. Keep paid accounts open to maintain credit history length
2. Use one card for small, budgeted purchases (fuel or groceries)
3. Pay balances in full each month before statement closing dates
4. Maintain utilization under 10% across all revolving accounts
5. Request credit line increases on existing accounts (without using them)
6. Monitor credit reports quarterly through annualcreditreport.com
7. Dispute inaccuracies with credit bureaus promptly

Implementing these practices consistently can raise credit scores by 50-100 points within a year of debt elimination, creating access to better financial products and lower insurance rates.

Creating sustainable financial health

Long-term financial stability requires more than debt elimination—it demands fundamental behavioral and mindset shifts. The most successful individuals I’ve worked with embrace these principles:

Values-Based Spending: Align expenditures with personal priorities rather than social expectations. This means:

• Identifying 3-5 core values (e.g., security, experiences, education)
• Evaluating purchases against these values before committing
• Creating “permission slips” for planned indulgences
• Practicing gratitude for existing possessions before acquiring new ones

Community Accountability: Financial journeys succeed with support systems:

• Debt payoff partners who share progress and challenges
• Money management groups providing encouragement and ideas
• Professional accountability through financial advisors or coaches
• Family involvement in major financial decisions

Financial Education: Knowledge prevents repeating debt cycles:

• Understanding credit scoring models and optimization techniques
• Learning basic investing principles for long-term wealth building
• Developing emergency fund strategies preventing future credit reliance
• Managing credit card debt responsibly through ongoing education

Final Thoughts:
Breaking Free from Credit Card Debt

Credit card debts in the United States have reached unprecedented levels, but proven pathways to freedom exist for those willing to implement systematic approaches. The journey requires equal parts mathematical strategy and psychological resilience—addressing both the financial mechanics and emotional components of debt.

Throughout my career helping clients implement credit card debt consolidation strategies and repayment plans, I’ve witnessed extraordinary transformations when people commit to debt elimination. The initial progress often feels slow, but momentum builds as interest charges decrease and payments increasingly target principal balances.

Remember that debt freedom represents not just financial liberation but emotional wellbeing. The stress reduction, improved sleep, and relationship benefits that accompany debt elimination often prove more valuable than the mathematical savings. If you’re struggling with overwhelming credit card debt, know that professional guidance is available through Complete Controller’s team of financial experts. We’ve helped thousands navigate from financial distress to stability, and we’re ready to support your journey toward a debt-free future.

FAQ

How much credit card debt does the average American have?

The average American with credit cards carries $6,730 in credit card debt as of Q1 2025, according to Experian data. However, this average varies significantly by age group—Gen X cardholders average over $9,000 in credit card debt, while younger Millennials average closer to $4,500. About 45% of cardholders carry balances month-to-month rather than paying in full.

How can I negotiate with credit card companies to lower my interest rates?

Start by gathering competing credit card offers with lower rates, then call your current issuer’s customer service line directly. State your account history, on-time payment record, and request a specific rate reduction. If initially declined, ask to speak with the retention department, which has more authority to adjust rates. Be prepared to mention balance transfer offers you’re considering. Success rates for rate reduction requests average 70% for customers with accounts in good standing and at least one year of history.

What’s the difference between debt settlement and debt management programs?

Debt settlement involves negotiating with creditors to accept less than the full balance owed, typically requiring a lump-sum payment of 40-60% of the outstanding debt. This approach significantly damages credit scores but eliminates debt faster. Debt management programs, by contrast, work through nonprofit credit counseling agencies to reduce interest rates and fees while you repay the full principal over 3-5 years. Debt management preserves more of your credit standing but requires longer commitment.

Which debt repayment method saves the most money: snowball or avalanche?

The avalanche method (paying highest-interest debts first) mathematically saves more money and reduces total repayment time. For example, on $20,000 of debt across multiple cards, the avalanche method typically saves $1,500-2,500 in interest compared to the snowball method. However, research shows the snowball method (paying smallest balances first) has higher success rates because quick wins provide psychological motivation to continue. The best approach depends on your personal motivation style.

How long will credit card debt affect my credit score after payoff?

Late payments related to credit card debt remain on your credit report for seven years from the date of delinquency. However, their negative impact diminishes significantly after two years if followed by positive payment history. High utilization damage begins reversing immediately upon balance reduction, with most improvement occurring within 3-6 months of achieving utilization below 30%. Accounts sent to collections also remain for seven years, even after payoff, but newer scoring models give less weight to paid collections.

Sources

• Bank of America. (2023). “How to Pay Off Credit Card Debt Faster.” www.bankofamerica.com
• Bankrate. (May 7, 2025). “Federal Funds Rate History.” www.bankrate.com
• Consumer Financial Protection Bureau. (2025). “Understanding Credit Card Interest Rates.” www.consumerfinance.gov
• Experian. (July 2, 2024). “Average Credit Card Debt by Age in 2024.” www.experian.com
• Federal Reserve Bank of New York. (May 13, 2025). “Household Debt and Credit Report.” www.newyorkfed.org
• Federal Trade Commission. (2025). “How To Get Out of Debt.” www.ftc.gov
• National Foundation for Credit Counseling. (2025). “Credit Counseling Services.” www.nfcc.org
• Navy Federal Credit Union. (2025). “Debt Repayment Strategies.” www.navyfederal.org
• NerdWallet. (2025). “Credit Card Debt: 5 Strategies to Pay It Off.” www.nerdwallet.com
• North Shore Advisory. (n.d.). “Consumer Credit Case Studies.” www.northshoreadvisory.com
• Trading Economics. (May 2025). “Delinquency Rate on Credit Card Loans.” www.tradingeconomics.com
• Credit Karma. (2025). “Negotiate Debt With Your Credit Card Company.” www.creditkarma.com

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Become a Successful Mobile App Developer: Unlock Your Potential!

In the fast-paced tech world, being a mobile app developer puts you in a prime position to innovate and create tools that touch millions of lives every day. Whether it’s redefining productivity or giving gamers their next obsession, mobile apps have become an indispensable part of our routines. But here’s the deal—success in mobile app development isn’t a random stroke of luck. It’s a craft that demands mastery of technical skills, creative thinking, and a deep understanding of user needs.

As the Founder of Complete Controller, I’ve seen the same principles that drive business success apply here: preparation, adaptability, and execution. If you’re ready to become the best mobile app developer you can be, let’s dive into the strategies, tools, and trends that will help you thrive in this booming industry.

Master the Technical Foundations

Key programming languages and tools

Every great app starts with a solid technical foundation. If your focus is iOS app development, proficiency in Swift and Objective-C is crucial. Thinking about building for Android? Then Kotlin and Java are your bread and butter. These languages represent the backbone of native mobile app development, giving you the flexibility to harness each platform’s unique capabilities.

And let’s not forget the increasingly popular cross-platform app development tools like React Native and Flutter. These frameworks enable you to code once and deploy your app to both iOS and Android. They’re a game-changer for developers and businesses looking for cost-effective solutions. As a financial services veteran, I understand the cost-benefit equation intimately—streamlined processes save not only budgets but time, too.

Pro Tip: Stay flexible. Experiment with both native and cross-platform tools to understand which type of development best aligns with your project requirements and budget goals. When managing overall costs, keep efficient business finance management at the forefront of your decision-making process.

Case study: How Pinterest optimized cross-platform development

Take Pinterest, for example. By shifting to React Native, they eliminated redundancy, rolled out faster updates, and made their app more user-friendly—all while cutting maintenance costs. This case highlights the power of adopting tools that meet your objectives efficiently without sacrificing functionality.

Prioritize UX/UI Design

The role of design in app success

You could have the most robust backend architecture in the world, but if your app looks outdated or feels cumbersome, users will delete it faster than you can say “loading error.” The app’s user experience (UX) and user interface (UI) are what keep people coming back—or not.

As someone who’s spent decades helping businesses perfect their processes, I can tell you that a seamless experience wins customer loyalty every time. Building a smooth, aesthetically pleasing app is no different. It’s about making people’s lives easier, not more complicated.

Tips for outstanding UX/UI

• Understand Your Audience: Gather insights directly from potential users through surveys, beta testing, or analytics tools.
• Wireframe First: Tools like Figma and Adobe XD allow you to map user journeys before diving into code.
• Follow Accessibility Standards: Ensure your app is inclusive, accommodating users with disabilities.
• Work Within Guidelines: iOS’s guidelines and Android’s Material Design framework are non-negotiable if you want approval in their app stores.

Design isn’t just about beauty—it’s functionality paired with intuition. Make your app both look good and feel good.

Keep Pace with Industry Trends

Emerging technologies amplify success

The tech industry waits for no one. Alongside core skills, it’s vital to stay ahead in areas like AI, AR, and the Internet of Things (IoT). These aren’t just buzzwords; they represent keys to meaningful innovation.

Take AR, for example. IKEA’s app, IKEA Place, lets users virtually place furniture in their rooms, creating a practical and fun shopping experience. As a consumer, wouldn’t you want that kind of customization when buying new home goods? Adopting features like AR isn’t just an upgrade—it’s a problem-solving superpower.

Looking for inspiration? Google’s AR resources for developers is a great starting point for those interested in integrating virtual overlays into real-world applications. And just as apps advance, businesses progress, too—leveraging tools like mobile business management apps to enhance their workflows.

Real-world growth and demand

In 2023, the mobile app industry generated a staggering $150 billion in revenue. With games accounting for $95 billion of that and non-gaming apps drawing in $55 billion, the demand for innovative developers has skyrocketed. Large studios may command the lion’s share of revenue at 65%, but mid-sized companies and indie developers account for another 35%—proof that there’s room for everyone to shine.

Salaries match this demand, with mobile app developers earning an average of $80,000 to $150,000 annually in the U.S. If you’re skilled and strategic, this can be an incredibly lucrative career path both now and in the future.

Test, Debug, and Deliver Excellence

Why developers must test relentlessly

Ask yourself this: would you trust a financial services app if it crashed every time you accessed your bank account? Of course not! I believe the same rigor we apply to reconciling financial records should apply to testing mobile apps. A glitch-free user experience separates amateurs from professionals, period.

Strategies to perfect your app

1. Automate Tests Where Possible: Tools like Appium can speed up the QA process.
2. Conduct Beta Testing: Have a group of real users provide feedback before going live—it’s invaluable.
3. Enable CI/CD Pipelines: Regular updates shouldn’t feel like a Herculean effort. Automate your deployment for streamlined fixes and enhancements.

No one wants bad reviews tanking their app on launch day. Solid testing ensures you put out a product that reflects your commitment to quality.

Build Your Brand and Network

Create a portfolio that sells

You don’t sell apps; you sell yourself first. A strong portfolio showcasing your skills is essential to prove you’ve got what it takes. Include case studies, code samples, and screenshots of your apps in action. Transparency builds trust. As a firm believer in accurate recordkeeping, I’ll add that your portfolio is another form of trusted documentation. Keep it polished and honest, just like accurate financial records.

Grow your network

Don’t sit in isolation. Join LinkedIn communities, attend conferences, and connect with top mobile app development agencies. Authentic engagements can open doors to partnerships or job opportunities—sometimes when you least expect it.

Conclusion: Take Action Today

The world needs innovative apps, and mobile app development is an incredible pathway to create, solve, and succeed. But remember, thriving in this field goes beyond coding. It’s about mastering technical skills, prioritizing user needs, staying on top of trends, and keeping an open line to collaboration opportunities.

Whether you’re just starting out or looking to elevate your existing skills, I encourage you to dive in with focus and determination. There’s no limit to what you can accomplish in this field—as long as you’re willing to grow. And when you’re ready to streamline the financial aspects of your app development journey, Complete Controller is here to help you turn roadblocks into building blocks. Learn more here.

FAQ

What programming languages should I learn for mobile app development?

Focus on Swift for iOS and Kotlin for Android. For cross-platform projects, explore tools like React Native or Flutter.

How important is UX/UI design in app development?

It’s crucial! A poorly designed app, no matter how powerful, will fail to retain users. Make it functional, accessible, and design-friendly.

How can I keep up with emerging app trends?

Follow industry blogs like TechCrunch, explore resources like Google’s AR tools, and engage with online forums like Stack Overflow.

When should I integrate testing into my app development?

Start early! Automated and beta testing throughout development prevents headaches later.

Should I hire a freelance mobile app developer?

For small or custom projects, freelancers are often ideal, offering quality results at a competitive price.

Sources

[1] Salary.com. “Mobile Applications Developer Salary in the United States.“

[2] Sundance College Blog: Key Reasons to Become a Mobile App Developer

[3] Pinterest Engineering Blog: “Building a Cross-Platform App with React Native.”

[4] ZipRecruiter. “Mobile Developer Salary: Hourly Rate December 2024.”

[5] Business of Apps. “App Developer Salary Guide (2024).”

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Starting a food business can be advantageous, but it’s not without its challenges. Delving into the food industry necessitates a harmonious fusion of passion for the culinary arts, a strong sense of business savvy, and a thorough comprehension of the dynamic market landscape. Here, we delve into the critical aspects every entrepreneur should know and consider before opening the doors to a food business, supported by relevant statistics and facts.

Understand the Market

It is crucial to start with a comprehensive market analysis. The food and beverage industry is poised to achieve a global value of $9477.46 billion by 2025, boasting a projected growth rate of 7% during 2020-2025. This statistic underscores the vast potential for growth within the industry but also hints at the fierce competition. To succeed, entrepreneurs must carefully pinpoint their target market, grasp consumer preferences, and keep an eye on emerging trends. For instance, they should take note of the remarkable 23% increase in the demand for plant-based menu items over the past year.

Craft a Detailed Business Plan

A comprehensive business plan serves as the roadmap for success. This document should outline your business concept, market analysis, marketing strategies, financial projections, and operational plans. Studies have shown that approximately 50% of small businesses do not survive beyond the first five years of operation. This unfortunate trend can often be attributed to insufficient planning, which includes aspects such as market research, financial projections, and operational strategies. Additionally, many businesses struggle due to a lack of funding, especially during the initial stages of growth and development. Understanding and addressing these factors are widely considered to be crucial for the sustained success of small businesses. A meticulously crafted business plan helps steer clear of common pitfalls and plays a pivotal role in securing funding.

Location, Location, Location

Selecting the perfect location for your food business is crucial to its success. The ideal spot will vary depending on your target demographic, the nature of your food business (whether it’s fast food, fine dining, or a food truck), and your financial resources. Research from the National Restaurant Association indicates that 60% of a restaurant’s success hinges on its location.

When considering a location, consider factors such as foot traffic, ease of access, surrounding competition, and the demographics of the area. For example, if you are targeting young professionals, you might want to choose a location with high pedestrian traffic in a bustling business district. Conversely, if you’re targeting families, a location near residential areas and schools may be more suitable. Understanding these considerations can significantly impact the success of your food business.

Perfect Parking

Finding the perfect spot for your food business isn’t just about foot traffic and visibility; prime parking is a game changer. Imagine this: a tantalizing menu that draws people from afar, but as they approach, the lack of parking turns their excitement into frustration, sending potential patrons to the next stop. It’s a missed opportunity, not just for a sale, but for creating loyal customers who value convenience as much as flavor. In fact, according to a restaurant industry report, establishments with ample parking can see up to a 20% increase in customers during peak hours compared to those with limited options. So, when scouting locations, remember that a parking space might be the most underrated ingredient in your recipe for success.

Licensing and Regulations

Successfully navigating the maze of regulations and obtaining the necessary licenses is a crucial and empowering step for your food business. Health codes, safety standards, and local regulations govern food businesses, and it’s essential to adhere to them. For example, in the U.S., compliance with the FDA Food Code, which sets the standards for food safety, is essential for food service establishments. Non-compliance can result in hefty fines or even business closure. Thorough research and strict adherence to these guidelines are vital for the legal and successful operation of your food business.

Financial Management

Undercapitalization is one of the leading causes of business failure. An initial investment covers not just the cost of setting up but also operating expenses until the business becomes profitable. The average startup cost for a restaurant ranges from $175,500 to $750,500, depending on size and location. Effective financial management involves meticulous planning, budgeting, obtaining sufficient funding, and keeping costs under control. It’s also wise to have a financial cushion to weather unanticipated challenges.

Building a Strong Brand

Having a strong and distinct brand can really help your business stand out in a market filled with so many options. Your brand encompasses everything from your logo and menu design to the ambiance of your establishment and the quality of customer service. A compelling brand identity connects with your target audience and cultivates loyalty. Data from a survey by Toast reveals that 59% of diners are inclined to choose a restaurant if they are passionate about the brand.

Menu Development and Sourcing Ingredients

Your menu is the heart of your food business. It should reflect your brand, appeal to your target market, and be priced appropriately. A unique selling proposition (USP) can distinguish your menu from competitors. Moreover, sourcing high-quality ingredients is crucial for taste and food safety. The farm-to-table movement, which highlights local and sustainable sourcing, has become increasingly popular. As many as 57% of consumers have preferred dining at restaurants that offer locally sourced food items.

Embrace Technology

In today’s digital age, technology plays a pivotal role in a food business’s success. Online ordering, reservations, and delivery services have become the norm, particularly in the wake of the COVID-19 pandemic. Implementing a robust POS system and leveraging social media for marketing are also essential. Before dining out, an astonishing 90% of restaurant patrons conduct online research, a higher percentage than any other type of business.

Cultivate a Passionate Team

Your staff is the face of your business. Hiring passionate, dedicated, and skilled employees is essential for providing exceptional service. Effective training, competitive wages, and a positive work environment can help attract and retain talent. Remember, the quality of service can significantly impact customer satisfaction and loyalty.

Summary

In summary, launching a food business is a complex endeavor that demands thorough planning, unwavering commitment, and a profound understanding of the industry. By meticulously considering the aforementioned factors, aspiring food entrepreneurs can confidently lay a strong foundation for a successful venture. While the journey may be challenging, the rewards of bringing your culinary vision to life and making a significant mark on the food industry can be incredibly fulfilling. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Running a business is not more than an uphill task. The situation becomes more stressful when you must pay your company’s electricity bills with employee benefits. All these factors impact your business budget. Then, they get busy managing it but forget to focus on energy price and efficiency when operating.

Electricity, gas, hydro, and water are expensive expenses if your company runs for more than 9 to 5 hours. You will have to overspend on different energies throughout the week. There are many factors that you need to consider reducing business expenses.

Every company needs to provide quality and standard energy for a friendly work environment as they must access the needs of their employees and clients. Here, you need a plan that helps you to reduce your expenses where you need them the most. Then, you can make a proper budget for workplace energy maintenance. For better results, you must know the exact duration of power energy, the number of lights that continuously operate, and the timings of the heater in winter. Find out what you have done to eliminate the need for an AC or heater unit and the environment where your employees wish to feel comfortable. Check whether you have any backup if you will have to face an electricity breakdown or not.

You can save electricity expenses through electronic invoicing. The expenditures include archiving, printing, shipping, and issuing your invoices. You can reduce your company expenses through energy savings.

Business Energy-Saving Tips!

1. Maintain the electrical systems of your workplace. Keep appliances in good condition and use the electricity as little as possible. Consequently, you will pay utility bills in a lesser amount.
2. Please turn off the lights when they are not in use. We learn this advice from an early age, but there are offices with lights on all night for security reasons. It is unnecessary and, in many cases, ineffective. Investing in the best alarm system and only using the electric light during working hours is better.
3. Reduce the use of elevators. Elevators can significantly benefit when working in buildings with more than five floors, but it is best to use the stairs if you will only climb a couple of feet. You will save energy and take advantage of the exercise. If you have more than one elevator, a good option is to leave only one in operation during hours of little movement.
4. When you leave the office overnight, unplug as many appliances as possible. The microwave, coffee maker, televisions, or audio systems consume energy even when turned off. The good idea is to unplug them at the end of the business day. It will not only save you money, but you can avoid the possible problem of some electric shock to the system.
5. If air conditioning is in your office, avoid lowering the temperature beyond 24º C. This temperature is ideal for any work environment. If you are looking for a more refreshing environment, you will make your devices need much more energy to maintain those temperatures.
6. Water plants and gardens at night. If there is an open space in your office where they have plants, avoid watering them during the day since much of the water you use will evaporate. By doing it during the night, you will save water and help save energy.
7. The schedule change that occurs twice a year seeks to adjust our work schedules to daylight hours, but this is not always effective. Meet with your work team and set the arrival and departure times for those when there is sunlight. In this way, you will avoid getting to the office in the dark by forcing you to turn on the lights or, on the contrary, having to do it in the afternoon before leaving.
8. Use saving lights in all spaces. The saving bulbs have a longer life and use much less light, so you will save energy and costs in replacing molten bulbs.
9. Avoid using plates, cutlery, and disposable cups. Invest in simple dishes and ask the members of your company to bring their cups from home. It is imperative when it comes to unicel glasses that are incredibly harmful to the environment.
10. If you have a company with a high energy expenditure, you can consider implementing autonomous technologies. It includes biofuels, renewable fuels, hydrogen technologies, and green computing.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Choosing the right marketing strategy for your brand saves you from several problems. Style inconsistencies and wrong approaches can affect your brand’s reputation and miscommunicate your message. It can cause you to lose your potential customers. The terms omnichannel and multichannel seem indifferent but vary in their functional context. Depending upon your choice of marketing channel, you can either get more customers or lose potential customers.

What is Omnichannel Marketing? 

Omnichannel marketing refers to the integration of multiple channels to give your customers a better brand experience. In omnichannel marketing, brands prefer to create their presence both on online and offline channels. Online channels may include email, WhatsApp, or other social media channels, whereas offline channels include retail stores, customer support centers, etc.  

Therefore, you can use both physical spaces and digital mediums to build your brand’s reputation. In omnichannel marketing, customers choose to purchase online and pick up the product from a physical store. Omnichannel marketing is characterized by a customer-centric approach, allowing customers to interact through multiple channels and mediums.

What is Multichannel Marketing? 

Multichannel marketing refers to various promotional and distribution channels to market products and services. Multichannel marketing uses direct and indirect interaction channels, including mail-order catalogs, websites, retail stores, mobile, etc. It allows customers to buy a product or avail of a service through their preferred communication channel.

In multichannel marketing, brands build relationships with their customers through various channels. Multichannel marketing helps your brand to dominate the media on which your competitors are not interacting. Multichannel marketing means delivering your message to your customers across multiple platforms, making your brand stand out.

Difference Between Omnichannel and Multichannel Marketing Strategies 

Some key differences highlight how omnichannel and multichannel marketing does not drive similar results.

Personalization: In multichannel marketing, a brand uses multiple channels to communicate its idea to its customers. The brand is the center of the multichannel marketing strategy. Conversely, customers and their preferred channels are marketing strategy centers in omnichannel marketing. In omnichannel marketing, customers are approached through different channels only after purchasing.

However, multichannel marketing doesn’t ensure this personalization level. In multichannel marketing, customers approach brands through different mediums. In a multichannel approach, customers can find your brand through any channel. While in the omnichannel marketing strategy, customers come to your brand through the given media. Personalization is the significant difference between omnichannel and multichannel marketing.

Similar or different narratives: Not all customers go for various purchase incentives or options. It would be best to consider the audience preferences when using omnichannel and multichannel marketing strategies. Multichannel marketing could be better if you use a marketing channel to sell your products and services at a fixed price. Multichannel marketing will communicate a consistent narrative to your customers across different channels.

If your post on Twitter delivers a message to your target audience, your emails and Instagram posts must communicate the same message. It helps you compare the results of different channels that will identify the most used channels by your customers. If your content has more excellent readability on Facebook than on LinkedIn, you only need to invest in Facebook.

On the contrary, omnichannel marketing allows you to stand out through different content and incentives. Omnichannel marketing strategy focuses on customer satisfaction and engagement by offering them incentives and purchase options. In an omnichannel marketing strategy, you communicate different narratives to your customers across other platforms. 

Which Marketing Channel is Better? 

Most businesses prefer a multichannel marketing approach because it is direct and cost-effective. The multichannel approach focuses on the central message of your brand and calls to action. Conversely, the omnichannel marketing approach has different contents and narratives for other platforms.

Both omnichannel and multichannel marketing strategies need some resources at their initial stage. However, due to paid advertising and different content designs, the omnichannel marketing strategy requires more resources than the multichannel marketing strategy.  

Both omnichannel and multichannel marketing strategies are effective in their way, but multichannel marketing seems to be a more traditional one. Multichannel marketing employs old forms of audience engagement, while omnichannel marketing can be considered a new method. It follows a personalized approach, making it stand out from the crowd. However, if you have limited resources, you must consider the multichannel marketing strategy first.

Ultimately, it doesn’t matter how famous your brand is; if you don’t choose the right marketing strategy, your customers won’t get engaged. Moreover, both omnichannel and multichannel marketing strategies have different functionalities and are suitable for different situations. Therefore, consider the difference between omnichannel and multichannel marketing strategies. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Monetary policies are principles that manage the growth rate of an economy’s money supply. It helps the government in regulating inflation and unemployment. Adjustments of the interest rates, changes in cash circulation, and purchase of government securities are rules that impact the implementation of monetary policies.

Central banks are usually responsible for formulating monetary policy. Monetary policies use several objectives. The main aim is to grab control of the inflationary rate. A low level of inflation is the primary aim of the monetary policy. Therefore, the implementation is explicitly considered when the inflationary levels are high.

Moreover, monetary policies also deal with the rate and level of unemployment. The unemployment level interconnects with the inflation rate and the money supply. Hence, it is mandatory to use monetary policies whenever such issues arise.

Tools of Monetary Policy

There are three tools of monetary policy. These tools include:

1. Interest rate adjustment: Central banks usually decrease the money supply by increasing discount rates. Discount rates are the central banks’ interest while loaning short-term loans to the banks. Such an increase in the discount rates increases the price of the borrowings for the banks. Consequently, the banks charge higher interest rates on the loans they grant. Such a move discourages the supply of money in the market.
2. Change reserve requirements: The central bank requires commercial banks to maintain a minimum amount of cash. The change in the reserve amount can hit the money supply significantly. If the central bank increases the minimum amount, the rate of loans granted will dramatically drop, discouraging the supply of money in the market. Conversely, if the amount decreases, it will allow banks to give massive loans, increasing the money supply.
3. Open market operation: Purchasing and selling government bonds significantly hits the money supply. If the central bank purchases government bonds, it will give money supply in the hands of the government, which they can loan out, hence increasing the amount of money in the market.
4. Rate of discounts: It refers to the rate of interest. Reserve Banks charge it from commercial banks for short-term loans. Federal Reserve Bank lends money at the discount rate and runs open market proceedings to get the targeted federal funds. Also, for commercial lenders, it is a backup source of liquidity. The discount rate has a significant impact on other interest rates. That’s why reducing the discount rate is expansionary and contractionary. This trick encourages lending and spending money through businesses. Only the Board of Governors and Reserve Banks can change discount rates.

Types of Monetary Policy

 Two types of monetary policies have been introduced in the economies so far. Depending upon the objective of formulating the financial system, it can be both expansionary and contractionary.

1. Expansionary: Such a policy aims to increase the money supply, hence the market. It reduces interest rates, purchases government bonds, and decreases the number of reserves banks maintain. Its main aim is to minimize the unemployment rate, which also causes inflation to grow. Its main objective is to increase the probability of economic growth.
2. Contractionary: Contrary to expansionary monetary policy, this aims to decrease the money supply to control the inflationary rate. However, it causes the rate of unemployment to increase. It increases the rate of reserves for banks, increases the discount rates, and concentrates on selling government bonds.

Monetary policies are the view of several objectives. The main aim is to grab control of the inflationary rate. A low level of inflation is the primary aim of the monetary policy. Therefore, the implementation is explicitly considered when the inflationary levels are high. Moreover, fiscal policies also deal with the rate and degree of unemployment. The unemployment level interconnects with the inflation rate and the money supply. Hence, it is mandatory to use monetary policies whenever such issues arise. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Teamwork is undoubtedly one of the hallmarks of work processes today. The cloud, remote work teams, and collaborative tools allow this to be developed in real-time and much more practically, sharing information and reducing unnecessary tasks.

Especially in everything related to the administrative management of a business, but also in ​​sales, today, it is vital to lead work teams and promote teamwork with the right tools. Let’s look at some tips for managing work teams in the digital transformation era and how to conduct, coordinate, and manage people working together online.

The Keys to Leading Work Teams in a Company

Every company must define the work teams well. Sometimes, the organization also forms a department, and several work teams in the same department are related to different areas.

The point is that some factors must be considered to lead teams professionally and adequately. Look at the following tips:

Use a cloud management tool to manage the workflow; it is always better to work with tools in the cloud. If you use traditional tools or software installed in the company’s own offices, you depend on it to work. The information is centralized, which makes online and remote work complicated.

The tools in the cloud have greatly facilitated the work so that work teams, even at a distance, can work professionally and adequately.

Assign tasks and permissions

In a team, the functions of each person must be well-defined. If we do not identify them well, doubts will be generated about who must do what, and that will delay the work. You also must know how to manage the information that each person can access. For example, not all management software users must have access to the same information.

Suppose the CEO can access all the data of the management software. In that case, the employees of a specific department are probably only affected by the data that corresponds to their area, whatever it is: the CRM, the accounting area, sales, and purchases.

Provide appropriate training

Employees need the training to carry out their tasks. The business leader is expected to teach and show employees how to handle the tools they will use regularly, what objectives they must meet, what the phases of the process are, and, ultimately, the different tasks necessary to control and manage their work area.

In this sense, if employees are going to develop tasks that involve having access to business management software, they must have a user with the appropriate permissions and protocol or action instructions to perform their functions. A small class or initiation session may be more than enough to get to know the program.

Generate good communication

Internal communication is essential so that a work team can coordinate properly. If the leader does not communicate, collectively and individually, doubts will be generated, fostering spontaneous initiatives and uncoordinated work, harming the entire team’s productivity.

We must ensure that there is fluid communication, for which the communication channels must be clear. A lot of information can be shared directly online through the ERP management software, so it would not be necessary to send documents by e-mail since the data would be accessible in real time.

Motivate your team

The business leader must motivate his team, generate pleasant feelings in the employees, transmit information, and be the first one involved in the project.

In this sense, the messages oriented to show interest and follow the needs of the employees are of great help to leading work teams in the company.

Be decisive 

You don’t need to procrastinate and can grab the nettle when required. There is no problem with changing or making different decisions. However, the results can be costly for your current job and leadership skills. If proceedings go wrong, take a deep breath and find the research-based information that educates you well. This way, you can make the right decision that benefits you. Feel free to get help from relevant sources, which will strengthen you. The team lets you learn many things, but it doesn’t mean you will have the answers together.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.