Attracting Investors: Never Scare the Pigeons

attract investors - Complete Controller

The above statement comes in two parts. The first part deals with attracting investors, which is referred to as “Flagship Marketing.” The second part talks about the entrepreneurs, specifically those in the early stages of establishing their businesses. Both ideas are connected, while each has its explanation. The following are concerns that entrepreneurs must be aware of and overcome:

  • Unawareness of the starting point Check out America's Best Bookkeepers

A person who desires to be a successful entrepreneur must address fears in the start-up’s initial stages. This could involve asking the infamous question: where do we start?  To overcome this issue, one may consider asking fellow entrepreneurs for their perspective. Knowledge is power and can overcome any anxiety when it comes to creating a business. Once you have a clear idea on exactly how to start your business, the rest of the objectives will seem more attainable.

  • No one is an Expert

Entrepreneurs must overcome the apprehension of experience and expertise, as no one is an expert. Each person has distinct qualities that set them apart from others and an entrepreneur must know which attributes they are bringing to the table. These can then be polished to produce significant results. Usually, entrepreneurs are considered inspirational figures worldwide. However, there is a lot of competition in the marketplace. Polishing your skills is essential and takes both time and dedication.

  • Financing Issues Check out America's Best Bookkeepers

An entrepreneur must not get too caught up in the investments made in the business. Instead, they should work hard enough to reach the maximum potential of their ideas, which leads to attracting more investors. Different financing types are available for new businesses, but it entirely depends upon the potential and nature of the business. The following are specific techniques that can be used to attract investors to finance your business:

  1. Calculation of Investment appropriately:

Business management refers to all aspects of a business, including finance, marketing, operations, information technology, communication, etc. Budgeting is the art of allocating the optimal amount to each department of a business. Since a successful business requires enough finance to make its operation effective, an accounting expert must calculate the amount of investment required to run a business effectively and efficiently. Never go to an investor with vague ideas and descriptions. This ambiguity will not leave a good impression on him or her and may end up forcing them to step back from investing in your business.

  1. Know about the Investors who would invest in your business:

Several investors are around, which tend to invest in a business. Each of them has personal interests in investing in a particular company. Therefore, before approaching an investor, research his or her interests to avoid future disappointments. Check out America's Best Bookkeepers

  1. Make an appropriate business plan:

Your business plan should be designed to catch an investor’s interests. It should focus on highlighting your success rates more than your failure rate. The business plan should include the following:

  • Executive Summary: Summarizes the document so the reader can have a quick idea of the overall business plan.
  • Company Description: Provides an overview of key aspects of your business and what makes it unique.
  • Products and Services: Describes the products and/or services your business will offer.
  • Market analysis: Provides evidence that there is a niche in the market that your company can exploit.
  • Strategy and Implementation: Puts plans and strategies into action to reach desired business goals.
  • Organization and Management Team: Summarizes information about your business’ structure and team.

Financial plan and projections: Includes a sales forecast, expenses budget, cash flow statement, balance sheet, and a profit and loss statement.


Final Note

New entrepreneurs have no idea what crucial steps are needed for the effective working of a business to convince investors to invest in your business. Confused and afraid entrepreneurs can never produce the results of an investor’s desire, which tends to act as a hindrance in the way of a smooth as well as the successful running of a business. A business owner must be prepared before seeking an investment from an investor.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers