It’s Not Easy to Expand a Company—Every Penny Matters
What if we would “hack” our way to bigger and better things? We may focus on projects that continue bringing us new consumers long after we’ve improved rather than spending $20 to gain a new customer. Paying for the hack once and reaping the benefits for a long time seems like a decent deal.
Site loading time
Customers will abandon your site if it is too slow. It has a direct effect on your bank account. “A one-second delay in page response can result in a 7% loss in conversions,” according to the study.
There are many instances where a 500ms delay resulted in a 10% decline in conversions.
Your site is 2-3 seconds slower than it might be, not simply a 1-second wait. You might increase conversions by 15-21% simply by lowering the time your pages load with just one growth tip; that’s a 15% improvement in your increased sales this year.
Social validation
Your website should be dripping with social proof; it should be everywhere. It should appear on your main website, home pages, account signups, and thank you pages. Sometimes, use social proof if you have a blank place on your site and aren’t sure how to go about it.
In our daily lives, we rely on the acts of others to help us make decisions. When unsure which course to take, we instinctively turn to those around us for advice. You’ll look at other individuals to see how they’re doing it if you’re at a fine restaurant with cutlery you’ve never seen before.
Customer reviews
The most common (and one of the most powerful) type of social proof is testimonials.
Businesses are discriminatory and will always portray themselves in the best light possible. As a result, having someone else express your marketing message is always considerably more impactful. Obtaining quotes from previous clients can help you overcome your skepticism.
The user experience of the future (NUX)
Your existing clients’ needs differ from those of your new consumers. If you have a SaaS product, give new clients a one-of-a-kind user experience to assist them in getting started with it.
Please give them a step-by-step guide to getting started, highlighting key elements they should be aware of and guiding them through everything.
Dripping newsletter campaigns
When someone offers you their email address, you should email them on a predetermined timetable. We call it a drip strategy since the emails are sent out one at a period to your customers.
Newsletter campaigns are the ideal time to provide quality information that your new clients weren’t anticipating (building trust) and begin introducing them to additional items or features of your product. The 3:1 ratio between valuable materials and other offerings is a popular concept. Put another way, send three emails that help customers fix their difficulties shortly after becoming customers. Provide an offer for another of your products in the fourth email. Experiment with different ratios with your customers to determine which ones they find the most valuable.
No-frills home pages
Many visitors will not come to your site via the front page. They’ll land on a random page that you’ve optimized for SEO. Perhaps they come across a page that one of their friends has shared.
However, if they are even marginally interested in your offer, they will immediately head to the home page to learn more about you. That is when you either make a sale or lose them forever.
The home page of most websites is by far the most detailed. Hundreds of links, various calls to action, and a general jumble of miscellaneous information exist. Why are you making it difficult for visitors to judge whether or not to bring your business into their lives? People are risk-averse, and their natural reaction is to back away. They’re just seeking a reason to leave.
It’s your responsibility to persuade them to stay. And a convoluted home page will never assist you in this endeavor.
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