The amount of time spent on social media is growing exponentially every day. In 2005, according to the Pew Research Center, 5% of the adult population used at least one social network. By 2011, the figure had grown to 50 percent. Today, 7 out of 10 people worldwide use a social network to communicate and interact with each other, share news and information, and for entertainment.
Social media can help your business in many ways, from connecting with new customers to building your brand name, keeping track of your competitors, and more. There are dozens of different social networks available, each with its strengths and weaknesses in marketing. To get out of these powerful tools and follow these guidelines, you must understand which are best for your business and how to integrate them into your overall marketing strategy. The most significant advantage of social networks is that they are popular and accessible. They cover everything age and demographic categories of people. Social platforms also encourage two-way communication between you and your customers. You can utilize them for various purposes, from brand recognition to customer service.
1) When you have a social networking service
If you have word-of-mouth and referral-based business, your social media presence can help bring more customers to your business. People check what their Facebook and Twitter friends are saying. If they see positive reviews, they may decide to try your services or products for themselves. At the very least, a well-worded ad can give people helpful information about your company and make them feel like they have a personal connection with you before visiting you in person.
2) Increase brand awareness
Social media isn’t just for millennials who want to share photos of their meals and list every five-minute detail of their lives. Building brand awareness, connecting with customers, and being active in the community are essential strategies for keeping your company relevant and profitable. If you’re not using social media to the fullest, here are a few ideas on how you can start building brand awareness: 1) Post regularly about special offers, 2) Communicate with customers, 3) Give away free samples, 4) Give away gifts 5) Promote new one’s products.
3) Raise your SEO rankings
Google is easily one of, if not your most important business partner. You’re at a severe disadvantage if you’re in business and aren’t looking to improve your SEO rankings. Cause? Because when people search for companies on Google, they don’t always know what they want or where to go. However, if your name appears in their search bar, it tells them everything they need to know about your company: that it exists and provides valuable services or products at an affordable price. Social media can help raise your SEO ranks significantly because almost everyone uses social media platforms, so many people look at them.
4) Attract customers
Engaging with customers through social media is a great way to build your brand and attract new business. Whether you are an e-commerce company or a regular business, the chances are that most of your customers use social media to some extent. If you are not taking advantage of these networks, you are missing out on an opportunity to create value for your brand. The more people interact with you on social media and interact with your products and services, the more leads, traffic, and sales for your business. Use this as an opportunity to get creative; find ways to use these tools in a way that benefits both parties—in a mutually beneficial way.