5 Financial Risks Every Small Business Owner Should Understand

Financial Risks - Complete Controller

Being a small business owner alone can be a risk. When you risk money, time, and your future, deciding to start a small business may seem challenging. But despite the challenges, most small business owners will say that the risk is worth the reward because running your own business and having some control over your career and financial destiny is a powerful position in which to be.

Financial risk does not have to be something with which a small business owner needs to be overly concerned. If you have a good business plan and heavily research your business’s financial aspects, the risk can be manageable to imperceptible. If you know and identify all the financial risks you can face, you can develop solutions to minimize these risks. Here are some financial risks every small business owner should understand and how to manage them to success. Check out America's Best Bookkeepers

General financial risk

Financial risk refers to the risk that the company’s cash flow will not meet its financial obligations. This risk is shared by every business that exists and is the biggest concern of an entrepreneur. Financial risk isn’t limited to cash flow issues; it also relates to funding sources.  Financial risk for the business owner can never be eliminated. However, it can be minimized by having a stable accounting system and by vetting investors.

Market risk

Market risk refers to the risk of loss due to fluctuations in the market. To minimize this risk-taking a toll on your business, an entrepreneur needs to plan how to ride out market downturns. You know your business better than anyone else and should know your business’s strengths and weaknesses and what it offers. Having a strategy in place to combat market fluctuations will lessen or even eliminate this risk. Check out America's Best Bookkeepers

Credibility risk

Credibility risk refers to the risk when putting out a new product or service in the market. It is a proven fact that consumers are more willing to try a new product from a brand they already trust. Building your brand from the beginning will eliminate any risk when offering new products or services or making any significant changes to the business. Even if a new product or service fails to be a hit with consumers, you will retain loyal customers if they trust your brand before the failure.

Technology risk

Technology risk refers to the risk of losses due to technology failures. This risk is incredibly risky for those businesses that are technology-based or dependent. Even if your company is not technology-based, even a website crash could spell significant revenue loss for a business. This risk is easy to minimize by investing in reliable and up-to-date software and regular security checks and maintenance. Check out America's Best Bookkeepers

Competitive risk

Competitive risk refers to how direct or indirect competition impacts your business. Unless you have a product or service that no one else in the world has, every business has a competitive risk. Start-ups, in particular, are vulnerable to this risk due to competition with well-established companies with the same product or service. However, this risk can be seriously diminished by researching the competition. Learning what works for them and their weaknesses can help you form strategies to give you a competitive edge over the competition, even if they have been in business longer.


For the small business owner, risks are a part of the business ownership process. While these risks cannot be avoided, they can be minimized. The key to facing risks is knowing what they are and formulating a plan to combat them and stop them from damaging your business. If you make yourself aware of the risks, your business will thrive and succeed, possibly even beyond your expectations.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers