Real estate marketing is one of the disciplines that has always generated the greatest interest in professionals who are dedicated to buying and selling real estate. Being the first to apply the new real estate marketing techniques can make us become a reference agency, due to our operations and customer service. And it is an opportunity that we cannot miss.
There are as many marketing tactics as we can imagine but it is always worth reviewing the bases of customer attraction to implement them with our team.
Real estate marketing is often confused with real estate sales, so agents tend to mix sales and marketing activities with the purpose of attracting clients and properties, resulting in a lack of success in a specific strategy. Now the expert agents are very clear about what real estate marketing is and what they apply first to be able to sell the property easily and quickly later.
Tips on real estate marketing techniques
Always plan long, medium and short term. Do not get carried away just by the urgent and study with your team what tactics will be decisive to achieve the objectives.
Content real estate marketing. Generate texts, images, videos, that help your client to find you and get from you the confidence you need to rent or buy a home. This is to provide customers with all the valuable information that helps them make a decision about the purchase, sale or rental of any property or property.
The content helps you position yourself in search engines. This translates into the possibility of appearing in the first search results on Google. In the same way, include in your budget to invest in the best spaces of the real estate portals, a key tool to output your portfolio of properties.
The video real estate marketing. The video format is already a must in online environments. The average user is increasingly inclined to access the contents via mobile and videos are a fast and adapted to these screens to assimilate the message. Take advantage of it to get more reach and reach your target audience also through other channels such as social networks. Publish informative, corporate and real estate videos.
In this sense, you can go up one more level and stand out both above your competitors, and in terms of improving management processes and customer service if you incorporate the new sales techniques offered by virtual tour software: instead of videos that show the property, the user can decide for himself how to go through the house and in what corners and aspects to recreate.
Email real estate marketing. There are different tools specifically created to make our lives easier when communicating via email with our database. If you have it well segmented, it will be very easy for your clients to receive automatic notifications and keep up to date with the promotions of your agency. But all that glitters is not gold. Do not use this marketing channel in a distracted way at the risk of it becoming spam. Only by pampering your client through all the ways with which you communicate with them, will you succeed in bringing the operation to fruition.
Include email marketing tools within a global real estate marketing strategy, in which you can have your users located based on their greater or lesser interest on portfolio properties. There are managers who automate this task and discriminate when deciding the interests of each recipient. In this way you will not “bore” your customer base with content that does not interest them or is not useful, making sure that what they receive will get their attention.
If you do not have a team with communication skills, it is always worthwhile to outsource these tasks and make use of specific tools for real estate : 360 videos, image editor, virtual reality, distance tours and much more, suitable for all members of your team generate content that helps sell, totally autonomously.
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