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Effective business performance is key to survival in the start-up phase of any company. Implementing simple tactics can ensure success in a short span of time. Here are certain areas that entrepreneurs need to be mindful of in the initial stages of the business:

1.  The Right Focus on Your Target Audience 

It is important not to try to please every person, as it leads the entrepreneur nowhere. In the words of Sally Hogshead: “If you’re not generating a negative reaction from someone, you’re not fascinating anyone.” Icebergs do not freeze up overnight. Hence, it is essential to start with something smaller, focus on a particular element and broaden it up later. Facebook is one such instance, as it was only for students at particular universities. The rest, as they say, is history. Apart from students, there are now Facebook accounts of juveniles, parents and even grandparents. This is the perfect instance of proper focus on the right audience.

2.  Social Media Utility

Direct interaction with your potential customers through social media is one of the most useful techniques for accessing the mass market. It is one of the most efficient methods for initiating a movement for a product or business. Apart from a wide coverage of target market, it is also a rather personalized method of marketing, which is quite cheap, if not free.

3.  Sticking to the very basics

In the start-up phase of a business, it is advised not to chase big ideas but rather focus on unique selling points. Business performance will work best if you turn your focus on the product’s unique characteristics relative to your competitors. In the beginning, it is recommended to focus on small, specific groups for which you have the most accurate idea of tastes, preferences and demands. They need to be observed for their behavior, interests and desires. It will not be too complicated, then, to find out which approach will be best for your target market.

4.  Keeping a Stringent Budget Line

It is perhaps the most obvious course of action which is often the most overlooked. Entrepreneurs need to remember that, in the start-up phase of the business, cash would run out if you do not keep track of the money spent. How the customers are going to be approached and retained matters less than how the cost will be managed. It is a good idea to keep a flowchart and spreadsheets for keeping track of costs and revenues. They also need to be updated and edited on a regular basis. To ensure your small company’s overall financial health, you must know the various tactics available for systematically and effectively getting rid of meager as well as serious cash outflows. From cutting down excess expenses to restructuring loans through a third party, adopting a proactive approach and formulating a payback plan enables small business owners to manage what they owe before it becomes unmanageable.

5.  Planning Loan Contingencies

Resorting to loans is common in a start-up business. There needs to be a clearly formulated and laid down approach on how the loans will be repaid. They have a tendency to spiral out of control and can seriously damage business performance.

6.  Maintaining Liquidity

This is perhaps one element that most businesses do not put much emphasis on. The rule of thumb for entrepreneurs is that liquid assets must be twice the number of short-term dues. Then, and only then, a business can be considered covered. This should be a priority for doubling liquid assets.

7.  Going the Extra Mile for Customers

Satisfied customers are key for improving business performance in the start-up phase of a company. Entrepreneurs have to constantly look for ways in which customers can be satisfied. This can be determined by either after-sales services or efficient customer service.

8.  Polishing Economic Drivers of the Business

Every business in its start-up phase has key economic drivers that can generate maximum revenues. Rather than deploying every driver into earning revenues, it is smarter to focus on economic drivers that can greatly boost business performance. Once these have been capitalized, the focus can be shifted to other drivers as well.

9.  Customized Logos

This is also one area on which entrepreneurs do not place much emphasis. Logos are an efficient instrument to attract potential customers in the start-up phase of the business. Along with customers, it also develops a feeling of affiliation among employees, if logos are considered to represent them. Hence, this aspect is significant for effective business performance.

10.  Keeping a shorter chain of command

For a start-up business, it is recommended to keep a short chain of command for effective communication. A large chain of command can lead to a breakdown in the channel of communication and, subsequently, business performance

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