The previous year, 2023, has shifted customer mindset, behavior, and tactics in various areas of life. Different industries, including the food industry, have felt the harms of these shifts.
This blog will discuss the top global food and beverages market trends from the previous year until 2024. Throughout this blog, you will evaluate how the COVID-19 pandemic has influenced these trends. In a nutshell, you will also discuss the most available food products of the previous year and leave you with some data on selling beverages and food on different online platforms.
Transparency Triumphs
It will be more significant than ever for brands to upgrade their transparency game to fulfill customer demands. From a pure label ingredient to responsible and ethical sourcing, customer requests for a transparent supply chain and item labels have never been higher.
In reality, according to the survey conducted by Innova Consumer, out of five, three global consumers say that they are willing to “learn more regarding how the food is made and from where it comes from.” which means the word “clean label” has gone from sense transparency regarding being additive fresh and organic to also represents how human and sustainable a product is.
Plant-based Food
Veganism and vegetarians are two growing trends. Most people transform their lifestyles for various reasons, including promoting wellness and health, abolishing animal cutlery, and ranking sustainability.
Beyond meat and impossible foods have been two more forces in this industry. They build meat alternatives from plant-based ingredients. Meat foods are replacing plant-based foods; one reason is COVID-19. The previous year was full of diseases that might occur because of the animal’s meat, so most people avoid it.
Consuming on Demand
One of the significant variations seen in response to the pandemic is a rise in omnichannel consumption. Currently, the customer has more access than ever to eat what they want, where and when they want it. Restaurant-branded and Suitable meal solutions have carried dine-in tastes to homemade food. It is not only when it drives to the meal but also to searching familiar flavors in snack products, such as Nashville Hot potato chips, that bring various flavors into customers’ homes in different ways. It is formally more significant than ever for food makers to address convenience, accessible indulgence, and richer experiences.
In Tune with the Immune
The pandemic also elevates your consumer’s attention to a healthy immune system. This trend is expected to continue throughout 2024, with ongoing concerns stemming from the COVID-19 outbreak. Out of 5, three customers shared that they are “gradually searching for beverage and food products that support immune health.”
Science and Nutrition
Technology addresses asked for beverages and food with higher nutritional value, ethical impact, and sustainability, “which is exactly what customers demand, with four in five global costumers approving with the statement I believe in enhancement in beverages and food through science” by Innova. Food manufacturers need to leverage the specialists available in the industry to meet customer needs, particularly when it comes to overcoming the queries related to creating great-tasting healthy foods.
Modern Nostalgia
Many people have experienced previous years; unrest, unease time, and doubt grab customers to pursue comfort in foods that repeat them of happier, less turbulent events. We expect the trend to continue as the world continues to fight the pandemic and, maybe, heal in 2024. Then, it is not as easy as customers returning to nostalgic, familiar comfort foods. Customers expect a trendy twist on their beloves classics. Food producers and manufacturers can ride this wave by counting and adding different ingredients and flavors to familiar products and utilizing global trends to affect local products.
Bottom Line
As 2024 begins, it will be crucial to keep an eye on food industry trends for 2024. Companies will dare food manufacturers and scientists to innovate to meet customer needs for tastier and healthier products—some experts at navigating product growth and challenges from meat-based to plant-based to diary-based product enhancement and development.
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