Most Effective Social Marketing Strategies For Small Businesses

Young girl using smart phone,Social media concept.

The goal of marketing is to connect your business’ value to the right customer base. It’s a simple concept, but it can take on a million different shades. Social marketing is an art form and with the right marketing solution, business possessors can master it. Here are some great social marketing approaches to help you get there.

1.  Facebook Advertising

Two million small to medium-sized businesses advertisement on Facebook.  It’s a low-priced and effective bookkeeping way to market to virtually any audience. Facebook ads excel at advanced targeting. They permit you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors.

2.  Google My Business

Ranking your Google My Business (GMB) listing is one of the most powerful things you can do for your corporation. Google My Business combines all of your different Google platforms into one central place.

3.  Google Adwords

Google Adwords is sort of the godfather of online marketing channels. It’s been around a long time. Despite being a paid bookkeeping channel, Adwords goal is still to deliver relevant search results to users and, as a result, it will be less expensive for you when you are utilizing proper on-page SEO.

4.  Content Marketing

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action.

5.  Organic Social Media

Consumers use social media for customer support. The key is recognizing where your customers are and how they like to be approached. If social media is the answer to both of those questions, it’s the perfect channel for your business.

6.  Coupon Deal Sites

Coupon deal sites accumulate massive audiences, grouped by location, and then allow local, regional or even national businesses to offer limited-time discounts to their followers.

7.  Email Marketing

Email marketing is the keystone of digital marketing. Once the person subscribes to your email list, you’ll have the opportunity to display your authority and credibility by providing valuable content to them via email.

8.  Webinars

A webinar is essentially a seminar that takes place online. It can be in the form of a presentation, demonstration or discussion.

9.  Promote a Free Consultation

When it comes to professional services, people want access to expertise.

10.  Offer Staff Incentives

Referrals are one of the best ways to find new customers. Your employees know your product or service. Offer incentives to your staff members who refer new clients.

11.  Advertise In Niche Print Media

Print media is best used in conjunction with online marketing strategies, with the two channels arranged to complement each other and create an engaging experience for potential buyers.

12.  Write a Column

If you are a decent writer, sharing your expertise in the form of weekly or monthly write-ups can do wonders for your brand.

13.  Join Local Business Groups

Joining local business groups will give you the opportunity to meet up with other like-minded people who already share some common ground with you: owning a business.

14.  Partner With Other Businesses

It’s typically best to target companies in your local area, even if your clientele isn’t local. Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses.

15.   Direct Mail Marketing

Like print media, direct mail marketing is not dead. Just like you need to compel people to click your blog post headline, you need to compel mail recipients to open your letters.

16.   Speak At Events

In terms of branding and establishing yourself as an authority, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.


Social marketing and your business’ success are more closely connected than you think. While a major business achievement or product can be rendered useless if it is not marketed well, no amount of bookkeeping and marketing tricks can make a worthless product desirable for your audience. Among online marketing, social marketing is gaining the most attention and yielding the most results.

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