Content marketing focuses on adding value for your audience and using Search Engine Optimization (SEO) to determine its value. Therefore, it is evident that content marketing and SEO go together. Marketing expert Neil Patel says that content marketing and search engine optimization cannot be separated from each other, so consider them peanut butter and jelly.
In SEO, we frequently use search keywords extracted from search engines and then place those keywords on your top website pages. Search engines, like Google, read or scan your webpage for search-related keywords. Consequently, the words you use will determine which result page on the search engine shows your webpage. Keywords are determined based on your understanding of your target audience. If you know the people you are trying to reach, it is easier to create content for them and put it where it belongs in their search.
When you complete competitive research, you will see that some brands and businesses post content daily, which leads to others believing more content will result in better search engine ranking. However, generating traffic and increasing website visibility will not necessarily increase your website’s ranking. Creating more content might cause damage in the long run.
More Content Is Not Equal to More Views
Regular content updates on a website keep it relevant in the search engine’s eyes and your reader, but that does not mean constantly posting 500-word blogs will be helpful to you. Many marketing experts believe that marketers are entering a time of content overload. You may see multiple posts on a similar topic, each claiming to be the best guide or option. Hurriedly posting content with typos will confuse your readers and damage your brand. Similarly, it can influence your reader to leave your website and go elsewhere, possibly your competitor. There must be a balance between your content posting frequency and the diversity of posts uploaded on a topic.
Keep Things Relevant
You should put yourself in your client’s mind and critique your work to create the most relevant content. If you do not find your content relevant, why would your client? Always remember that content loses its relevance with time, and a blog written in 2018 might not be able to be applicable today in 2023.
Rather than amassing new content, try to revamp the old ones. Try to look back at the old content for any grammatical mistakes, edit the typos if there are any, and check any spelling errors. Poorly written content is flagged by search engines and can cause your website to drop rankings. Check all links integrated within the content to see if they are active and working. A great way to make your content more SEO-friendly is by using software like Google Search Console. This program can show you which articles you post to get the most clicks or impressions so you can modify or adapt content accordingly.
Ranking Higher Is Easier with Longer Content
A pattern has recently emerged regarding blogs and websites. Marketers post smaller blogs of 500 words frequently to keep things less repetitive and on-point. However, only a few people know that three blogs of 500 words equal one blog of 1500 words. Recent marketing research shows longer web pages and articles rank higher than short ones.
It does not mean that your word count affects SEO performance. The implication is that longer articles have more relevancy and address things in greater detail. For instance, if you are a doctor and your patient wants to learn about a disease, rather than going over three different blogs on the matter, he can read your singular detailed article on the website and then schedule an appointment.
Conclusion
Longer content offers no ranking guarantees for your website or increased traffic for your website. Plenty of other factors impact your ranking and give you the desired results. Your best bet is to ensure your content is relevant, updated, and has reliable keywords.
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