Author: Complete Controller

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Essential Accounting Strategies for SaaS Startups

SaaS accounting essentials include accrual-based financial practices, ASC 606 revenue recognition standards, deferred revenue management, and specialized metrics like Monthly Recurring Revenue (MRR) and Customer Acquisition Cost (CAC), which enable subscription businesses to track recurring revenue accurately while maintaining GAAP compliance for sustainable growth. These fundamentals differ significantly from traditional accounting because SaaS companies must match revenue recognition with service delivery periods, often spanning months or years, rather than recording income at the point of sale.

After guiding over 500 SaaS startups through their financial journeys over the past 20 years at Complete Controller, I’ve witnessed firsthand how mastering these accounting fundamentals can make or break a company’s trajectory. One of my clients recently quadrupled their valuation before Series A simply by implementing proper deferred revenue tracking and ASC 606 compliance—transforming what investors saw as a risky venture into a predictable revenue machine. The subscription economy has grown 3.4x faster than the S&P 500 over the past 12 years, making now the perfect time to build your SaaS accounting foundation that will attract investors, streamline operations, and position your startup for exponential growth.

What are SaaS accounting essentials, and why do they matter?

• SaaS accounting essentials encompass accrual accounting, ASC 606 revenue recognition, deferred revenue management, and subscription-specific KPIs (MRR, ARR, CAC, LTV, churn rate)
• Accrual accounting matches revenue with service delivery periods, recognizing income as earned rather than when payment arrives
• ASC 606 standardizes how subscription revenue gets recognized across five specific steps, ensuring consistency for investors and auditors
• Deferred revenue tracking manages prepaid subscriptions as liabilities until services are delivered, providing cash flow stability
• Specialized metrics like MRR and churn rate give real-time visibility into business health, enabling data-driven growth decisions

Core Financial Principles for SaaS

Accrual accounting: The non-negotiable foundation

SaaS companies must adopt accrual accounting to properly match revenue with service delivery periods, a requirement that fundamentally differs from cash-based methods used by traditional businesses. When a customer pays $12,000 for an annual subscription, accrual accounting recognizes $1,000 monthly as earned revenue while recording the remaining balance as deferred revenue—a liability on your balance sheet[1][7][10]. This approach provides accurate financial snapshots essential for GAAP compliance and building investor trust, as it reflects the true timing of service obligations rather than cash movements.

GAAP compliance: Beyond formality

Generally Accepted Accounting Principles (GAAP) standardize financial reporting through monthly profit/loss statements, balance sheets, and cash flow statements specifically tailored for subscription businesses[7][10]. GAAP-aligned startups attract 50% more acquisition interest because standardized reporting enables direct comparison across companies, while non-compliance risks SEC penalties and automatic disqualification from many funding rounds. Modern tools like Sage Intacct automate GAAP reporting while embedding SaaS-specific KPIs such as churn rate and net revenue retention directly into financial statements[4].

Revenue Recognition Mastery

ASC 606: The five-step framework

The ASC 606 standard governs how SaaS companies recognize revenue through a systematic five-step process that ensures consistency across the industry. First, identify the contract through formal agreements like signed order forms. Second, itemize distinct performance obligations such as software access, implementation, and ongoing support. Third, determine the total transaction price including base fees, discounts, and variable considerations. Fourth, allocate the transaction price to each performance obligation based on standalone selling prices—for instance, 70% to software access and 30% to support services. Finally, recognize revenue as each obligation is satisfied, typically prorated monthly for subscription services[2][10][13].

Adobe’s early transition to ASC 606 demonstrates the framework’s power, as the company now transparently recognizes $2.1 billion in deferred revenue quarterly, significantly boosting investor confidence through predictable revenue streams[11][12].

Deferred revenue: Strategic liability management

Deferred revenue represents payments received for services not yet delivered, appearing as a liability on balance sheets until earned through service provision. For a $100,000 annual contract, companies recognize $8,333 monthly as earned revenue while maintaining the remainder as deferred revenue[11][14]. Smart startups leverage this liability strategically by using annual prepayments to fund operations and R&D before revenue recognition, creating cash flow stability without dilutive funding. NetSuite’s automated deferred revenue module reduces reconciliation errors by 90%, enabling finance teams to track granular revenue recognition by customer and contract while maintaining audit-ready documentation[4].

Metrics That Drive Decisions

MRR/ARR: Growth pulse checks

Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) serve as the primary health indicators for subscription businesses, calculated by multiplying active subscribers by their plan prices. A company with 100 users paying $50 monthly generates $5,000 MRR or $60,000 ARR, providing clear visibility into revenue predictability[3][12]. Growth-stage SaaS companies target 10-15% month-over-month MRR growth, with anything below 10% signaling potential stagnation requiring immediate strategic adjustment.

CAC vs. LTV: Efficiency nexus

Customer Acquisition Cost (CAC) measures total sales and marketing spend divided by new customers acquired, with healthy SaaS companies maintaining CAC below $1,200 per customer. Lifetime Value (LTV) calculates average revenue per user multiplied by gross margin, then divided by churn rate, revealing total customer profitability. The golden rule demands an LTV:CAC ratio exceeding 3:1 to ensure sustainable unit economics—Slack achieved a remarkable 5.2:1 ratio before their IPO, though their $7,700 CAC and three-year payback period highlighted scalability challenges[5][12][19].

Churn: The silent profit killer

Customer churn rate, calculated as lost customers divided by total customers multiplied by 100, directly impacts every other SaaS metric by eroding the customer base. Early-stage startups under $300K ARR experience median churn rates of 6.5%, while companies growing over 100% annually may see rates spike to 12.3% at the 75th percentile[2][9]. The industry benchmark remains below 5% monthly churn, with rates exceeding 7% requiring immediate retention interventions through product improvements, customer success initiatives, or pricing adjustments.

Software Stack Optimization

Tool selection criteria

Early-stage startups should begin with QuickBooks Online integrated with Stripe for basic accruals, invoicing, and tax compliance, investing approximately $100-300 monthly[4][8]. Growth-stage companies generating $1-10M ARR benefit from Sage Intacct’s ASC 606 automation and real-time SaaS dashboards, while enterprise-ready organizations require NetSuite’s multi-entity support and predictive analytics capabilities[4]. Each platform tier introduces advanced features matching business complexity, from simple subscription billing to complex usage-based pricing models.

Implementation best practices

Successful SaaS accounting requires seamless integration between billing platforms like Stripe, accounting systems like Sage Intacct, and accounts payable tools like Tipalti to create real-time data flows[4][8][10]. Automating revenue recognition eliminates spreadsheet errors while reducing month-end close times by 70%, freeing finance teams to focus on strategic analysis rather than manual reconciliation[8][9]. Key implementation steps include mapping billing events to revenue recognition triggers, establishing automated journal entries, and creating exception reporting for contract modifications.

Budgeting and Forecasting Frameworks

Scenario-based modeling

Effective SaaS forecasting requires three distinct scenarios: base case projecting MRR using current growth rates, upside case modeling 20% higher conversion rates, and downside case factoring 15% churn spikes. Tools like FinOptimal embed these models directly into accounting systems, automatically linking MRR fluctuations to hiring plans and burn rate projections[6]. This approach enables startups to maintain 18-24 months of runway visibility while identifying early warning signals for course correction.

Deferred revenue in forecasting

Deferred revenue balances provide unparalleled future revenue visibility, transforming uncertain projections into contractually guaranteed income streams. A $120,000 annual contract generates $10,000 monthly recognized revenue for 12 months, enabling accurate six-month hiring and operational planning[11][14]. Kruze Consulting reports that clients using deferred revenue-based forecasting reduce cash crunches by 62%, as they can precisely predict when prepaid services convert to recognized revenue[15].

Trust Through Compliance and Controls

Internal control blueprint

Robust internal controls begin with segregating duties across billing, reconciliation, and approval roles to prevent fraud and errors[9][12]. Monthly reconciliations must match bank feeds against deferred revenue schedules and KPI dashboards, with variances investigated immediately. Documentation requirements include detailed revenue recognition policies accessible to all teams, contract modification procedures, and approval matrices for pricing exceptions[9].

Audit readiness tactics

Maintaining digital audit trails through platforms like FloQast ensures document versioning and change tracking meet regulatory standards[13]. Pre-audit checklists should validate ASC 606 alignment through contract-to-revenue reconciliations, verify deferred revenue schedule accuracy, and confirm KPI calculations match source data[9][15]. Companies maintaining these practices report 40% higher audit pass rates and 50% faster audit completion times.

Case Study: How SaaS Metrics Fueled Growth

A B2B SaaS startup struggling with inconsistent revenue reporting nearly missed their Series A window due to investor concerns about financial visibility. After implementing Sage Intacct, they gained real-time MRR and churn dashboards, achieved ASC 606-compliant revenue allocation, and established CAC: LTV ratio tracking. Within 90 days, financial closes accelerated by 90%, and they secured $8 million Series A funding at a 50% higher valuation than initially projected[4][12].

Your 90-Day SaaS Accounting Roadmap

• 1st Month: Foundation — Transition to accrual accounting if still using cash basis, draft comprehensive ASC 606 revenue recognition policies, and establish basic MRR/ARR tracking through spreadsheets or entry-level software.
• 2nd Month: Systematization — Deploy QuickBooks Online or Sage Intacct based on revenue scale, automate billing-to-reconciliation workflows, and train teams on KPI ownership with clear accountability metrics.
• 3rd Month: Optimization — Refine LTV: CAC models using historical data, initiate monthly KPI review meetings with department heads, and build six-month cash forecasts incorporating deferred revenue schedules.

Final Thoughts: Turning Accounting into Your Competitive Edge

Throughout my two decades leading Complete Controller and partnering with hundreds of SaaS founders, I’ve learned that meticulous accounting practices separate market leaders from struggling startups. Your financial infrastructure directly impacts investor confidence—GAAP-compliant books with transparent metrics open doors that remain closed to companies with questionable financials. Start tracking MRR and monitoring churn today, implement ASC 606 before investors require it, and build forecasting models that transform uncertainty into a strategic advantage. When complexity exceeds your team’s bandwidth, Complete Controller’s SaaS accounting experts specialize in building scalable financial operations that grow with your ambitions. Together, we’ll transform your accounting from a necessary burden into your strategic superpower.

Frequently Asked Questions About SaaS Accounting Essentials

Why is cash accounting insufficient for SaaS businesses?

Cash accounting fails to match revenue with service delivery periods, misrepresenting financial health by recognizing full payment amounts immediately rather than spreading recognition across subscription terms, which violates GAAP requirements and misleads stakeholders about true revenue timing[1][7].

How does ASC 606 impact early-stage startups?

ASC 606 requires startups to identify distinct performance obligations within contracts (like software access versus support services) and allocate revenue accordingly, demanding detailed documentation and systematic tracking even for small companies to maintain compliance[2][10].

Which SaaS metrics attract the most investor attention?

Investors prioritize ARR growth rates exceeding 20% month-over-month, LTV: CAC ratios above 3:1, and net revenue retention surpassing 100%, as these metrics demonstrate scalable unit economics and sustainable growth potential[3][5][12].

Can deferred revenue actually stabilize cash flow?

Annual prepayments create immediate cash influx while revenue recognition occurs monthly, providing working capital to fund operations before earning the revenue, effectively reducing burn rate uncertainty and extending runway without dilutive funding[11][14].

When should SaaS startups upgrade from basic accounting software?

Companies typically need advanced software at $500K ARR or when introducing complex pricing like usage-based tiers, as these scenarios trigger ASC 606 complexities that overwhelm basic tools and require automated revenue recognition capabilities[4][13].

Sources

• 8020 Consulting. (2019). “Post-ASC 606: Using CRM for Timely Billing.” https://8020consulting.com/blog/post-asc-606-using-your-crm-for-timely-billing
• ChartMogul. (2024). “Customer Churn Rate.” https://chartmogul.com/saas-metrics/customer-churn/
• Deel. (2022). “SaaS Accounting Guide.”
• Fincome. (2025). “Deferred Revenue Strategies.”
• FinOptimal. (2024). “SaaS Accounting: A Practical Guide.”
• FloQast. (2023). “SaaS Revenue Recognition.”
• Fondo. (2025). “SaaS Accounting Best Practices.”
• Gestisoft. (2025). “Subscription Accounting Explained.”
• Kruze Consulting. (2022). “SaaS Accounting CPA Guide.”
• Lighter Capital. (2022). “SaaS LTV to CAC Ratio Explained.” https://www.lightercapital.com/blog/calculating-cltv-to-cac-ratio-for-your-saas-business
• Maxio. (2024). “Deferred Revenue in SaaS.”
• ONSAAS.ME. (2025). “SaaS Reporting Metrics.”
• PayPro Global. (2025). “SaaS Deferred Revenue Calculator.” https://payproglobal.com/saas-metrics-calculators/saas-deferred-revenue-calculator/
• Perpetual CPA. (2023). “SaaS Budgeting and Forecasting.”
• Ramp. (2024). “Unit Economics Models.”
• Stripe. (2023). “SaaS Accounting 101.”
• Studocu. (2024). “Case Solution Revenue Recognition Topic 606 at Salesforce.com Inc.” https://www.studocu.com/en-gb/document/city-university-london/aerospace-engineering/case-solution-revenue-recognition-topic-606-at-salesforce-com-inc/99036101
• Synder. (2025). “SaaS Accounting Principles.”
• Theta. (2019). “Slack IPO Valuation & CBCV Case Study.” https://thetaclv.com/resource/slack-very-attractive-unit-economics-but-with-a-very-long-payback-period/
• Tipalti. (2025). “Accounting Software for SaaS Companies.”
• Upflow. (2024). “SaaS Revenue Recognition: ASC 606 for SaaS Businesses.” https://upflow.io/blog/saas-finance/saas-revenue-recognition
• Vitally. (2025). “Churn Rate Benchmarks & Insights for B2B SaaS Leaders in 2025.” https://www.vitally.io/post/saas-churn-benchmarks
• Zenskar. (2024). “ASC 606 Revenue Recognition for SaaS.”
• Zuora. (2024). “Zuora SEI Report: Flexible, Recurring Monetization Models Drive 3.4x Growth.” https://www.zuora.com/press-release/sei-report-2024/
• Zuora. (2025). “Zuora Subscription Economy Index Continues to Outperform S&P 500.” https://www.zuora.com/press-release/zuora-subscription-economy-index-2025/

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Nothing speaks the truth better than stats, and the numbers on social media show that online life keeps changing how we work together. Internet-based life is the most well-known online movement, and 22 percent of the time spent online is spent on Facebook, Twitter, and Pinterest. 66% of Internet clients consistently utilize interpersonal organizations on the web, and inside these informal communities, purchasers share or acquire data on items and administrations.

Individuals conceived between 1978 and 1994 are the original to be raised “on the web.” This age bunch hopes to have data readily available and the opportunity to control the data they devour. Thus, this gathering of buyers can tolerate the customary marketing techniques of T.V. notices and cold pitches at night. It is dependent upon organizations to change and adjust their promotion procedure to consider the shopper’s astute move since this age group is expected to be as massive or more significant than the Gen X age.

Organizations that recognize the driving power of the online sphere propel their progress and embrace a transformative approach to conducting business. Meanwhile, those resistant to these advancements may find themselves fading into obscurity. The fundamental objectives of organizations—generating leads, fostering robust relationships, and establishing a distinct identity—remain steadfast. However, the means employed to achieve these goals must evolve.

All companies use social networks, or at least they should. Some generate excellent results, while others still decipher how to use specific platforms correctly. Whatever the case in your company, it is clear that social networks have changed how they do business, and their impact on all business areas is essential.

We share five ways in which social networks have altered business.

Highly Specific Advertising

From the marketing perspective, one of the most important and challenging things to do was talk to the right person. Before social networks, test groups and other tools were required to develop advertising materials that spoke directly to a critical audience. Today, thanks to tools like Facebook, it is straightforward to create information and advertising and take it directly to who we want.

Organic Marketing 

Advertising on the Internet started many years ago through tools such as banners and other types of ads. Even when they could be effective, a large percentage of those who saw them simply had no interest in the product or service and felt the information to some extent false. Social networks have changed this by achieving organic advertising in which it is the client who agrees to receive information about the brand through different channels and where they can generate two-way conversations.

Feedback

Even though social networks have encouraged companies to be more transparent and communicative with their clients, this has also generated a feedback effect that, in many cases, has brought problems to companies. The errors in social networks can be a major problem for businesses if not appropriately handled. Customers can publish and maintain evidence that mistakes “air” as long as they like.

Customer Service in Real-time

Many companies take pride in having excellent customer service, but in recent years, they have had to add social networks to this department. When social networks opened these communication channels, they offered companies an opportunity to serve their customers without significant investments. On the other hand, they generated a need for 24/7 attention that could cause particular problems for those who have failed to stipulate their restrictions.

Dissemination of Content

The growth of social networks has encouraged the development of content marketing. In the past, the only option to publicize certain content was through a website or emails. Today, social networks make it very easy to publish content about brands and share them with customers.

Conclusion

In conclusion, as underscored by compelling statistics, the pervasive influence of social media on business necessitates a transformative adaptation in marketing strategies. The era of particular advertising has arrived, allowing businesses to target their audience precisely, while organic marketing fosters genuine connections through two-way conversations. However, the power of social media comes with challenges, as real-time feedback and customer service on these platforms require constant vigilance. Simultaneously, social networks have propelled the growth of content marketing, providing businesses with new avenues to showcase their brand.

In this dynamic landscape, companies that embrace the significance of social media and adjust their approaches accordingly will thrive, while those resistant to change risk fading into obscurity. The ability to harness the full potential of social networks remains a crucial determinant of success in the ever-evolving world of business.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Customer service must be one of the critical points in the performance of your business. Read on to learn how to improve it. Poor customer service is the killer of many companies, especially regarding customer loss, profit reduction, and moral reduction. However, the perception of consumer experience continues to decline. And many business owners, despite their passion, leave out the quality of customer service.

Exceptional client and customer service makes steadfast clients happy to allude to your business to companions, family, and partners forever. Giving great client assistance begins with a certified want to enchant your clients; however, you need to think past selling your items or administrations. You have to consider the combined experience your clients have when they visit your store or site, what they think and believe, and what you can improve.

To give excellent client care, you must realize what you’re selling. Ensure you and your client confronting staff know how your items or administrations work. Know about the most widely recognized inquiries clients pose and the expertise to express the appropriate responses that will leave them fulfilled.

It’s hard work, and novice entrepreneurs commonly need help knowing where to start or how. For this reason, here we share five tips that will help you keep abreast of your customer’s experience with your product or service.

Find Quality Staff

It would be best to hire people willing to offer excellent customer service. Ensure you know and communicate what good customer service means. Train your staff, give them authority, make them reliable, and motivate them to satisfy consumers.

Know Your Customer Intimately

It means listening to them personally, understanding them, and responding to their changing needs and expectations. Then, ensure everyone on your team does the same and is motivated to get it. Look for customers who have complained or have stopped buying from you to understand them and avoid the same attitudes in the future. 

Train Continuously

Companies that deliver excellent customer service use 3% and 5% of revenue to train new and more experienced team members. Leaders have discovered that updating everyone on technology, competence, and customer demands is critical. And the people in charge of customer service require support from the rest of the team. 

Streamlines the Delivery and Billing Process

A well-designed service delivery process will make it easier to do business with you. The process must be friendly with employees and customers and have feedback mechanisms to correct bad results. On the other hand, promptly send the invoice corresponding to your customers’ purchases. You can facilitate the generation of your invoices through our Auto-generation CFDI service, allowing your customers to enter our portal and generate their invoices using their purchase and tax data. It will help you save time and resources.

Recognize Rewards, Encourage, and Celebrate

By human nature, people like to do a good job. And the best incentive is also to give them something good in return. It should start with constructive feedback and telling them what they can do to improve. Remember to recognize your achievements and efforts.

Customer support begins with a grin. At the point when you are in an up-close and personal circumstance, a warm welcome ought to be the primary thing your clients see and hear when they request help. When taking care of client care demands using a phone, a grin can come through in your voice, so make sure you’re cordial.

It’s critical to ensure all of your workers, not simply your client assistance agents, comprehend how they should converse with, interface with, and, in any case, help clients. Give the worker preparation that gives your staff the devices to bring great help through the whole client experience. Client care can regularly include feelings, so it’s essential to ensure you and others taking care of your client care errands are consistently considerate and conscious.

Conclusion

In conclusion, the vitality of customer service must be balanced in business performance. Poor customer service threatens customer retention, profit margins, and overall morale. Businesses must cultivate a genuine desire to delight customers, extending beyond mere product or service transactions to excel in customer service. In-depth product knowledge, quality staff, continuous training, streamlined processes, and a culture of recognition and encouragement are pivotal elements in fostering exceptional customer experiences.

The journey to outstanding customer service begins with a commitment to understanding, adapting, and consistently exceeding customer expectations, ensuring both satisfaction and long-lasting loyalty. Remember, a genuine smile, whether face-to-face or through the phone, sets the tone for positive customer interactions. By prioritizing effective communication, ongoing training, and a culture of respect, businesses can fortify their customer service foundation and build lasting relationships with their clientele.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Beginning a business can be an energizing chance. Numerous individuals who do go into it with seeks held high after progress and no doubt believing that it will be going great, and they will experience no difficulty making it. Although, maintaining a business is a challenging task. It is brimming with impediments and troubles. These impediments must be survived, which can occasionally be no simple errand.

Likewise, with any test, the initial step is to acknowledge an issue, that something at that point is wrong, and afterward make sense of why. Conceptualize what may have happened to cause your concern and create answers to take care of the issue. Gain from past missteps and disappointments. Use those accounts and encounters to develop yourself and set yourself up for future issues.

The road to success for a startup is full of challenges and obstacles. Although this is an essential part of an entrepreneur’s work and is almost impossible to avoid, specific actions can allow you to overcome them more easily. The problems of a startup happen, and during these moments, an entrepreneur’s strength, tenacity, resilience, and courage are put to the test. The success of a startup requires a lot of work; it is not a simple matter, but it will be worth it. Use your difficult moments to help you develop the necessary skills that will finally help you achieve success. Implement these tips to get ahead.

Remain Humble

All kinds of successful entrepreneurs have had obstacles and failures, from Henry Ford to Steve Jobs, so reading about the experiences of successful entrepreneurs can help you gain perspective and learn about new improvement methods. The life of an entrepreneur may feel lonely at certain times, so realizing that others have been in your place will relieve some of the pressure that difficult circumstances can exert.

Accept the Challenge

Hundreds of examples of entrepreneurs, technologies, and companies have drastically changed business models and entire industries. The failure occurs when a company fails to accept the change. As entrepreneurs, we must realize that there are many opportunities during times of change. Change usually feels like a threat that can cause a year, but total extinction can occur if the change is not accepted.

Be Creative

In many cases, going through challenging times will help you be creative about how you are driving and what you are doing with your startup. During these times, we can or must use our creativity to solve problems, address issues that are not working, and find new answers.

Develop Your Resilience

Resilience is said to be one of the essential characteristics of an entrepreneur. Resilience is the quality that allows you to pass a test or problem without losing your way. It can be learned because of professional or subjective experiences; the best way to do it is to recognize when you are being evaluated. It will help you create a learning pattern that will allow you to realize an analogous situation and how to manage it.

Focus Overall

We usually lose sight of everything by concentrating on the details, which can be damaging when overcoming obstacles or complicated circumstances. Overall, keeping your attention will help you and your team overcome any problem and keep the goal focused.

Conclusion

In conclusion, starting and running a business is challenging and filled with obstacles and uncertainties. Acknowledging issues, learning from mistakes, and staying resilient are crucial for overcoming difficulties. Embracing change, fostering creativity, and maintaining focus contribute to an entrepreneur’s success. The path may be tricky, but each challenge is an opportunity for growth and development, ultimately leading to a rewarding and successful business venture.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Accounting software has now become a must for all businesses. It is challenging for business owners to handle their finances without the help of an accountant or financial professionals. Financial management professionals intend to help enterprises manage their budgets more effectively, which has become one of the most common causes of economic loss in various situations.

Business owners manage accounts payable, accounts receivable, ledgers, invoices, salaries, and other financial activities with accounting systems ranging from simple single-entry programs to more complex accounting systems.

With the fast-growing world, small businesses have started implementing accounting software to handle their finances effectively. Business owners use this accounting software to automate the financial process from bookkeeping to financial reporting, which eventually helps them make better decisions.

Tracking the Financial Position of the Company

Accounting software is user-friendly and does not require any specialized accounting expertise. Business owners can manage all accounting processes with minimum training on their computers or mobile devices, and they won’t have to pay third parties to maintain or keep track of their budgets, but this does not mean that finance professionals are not necessary. With the improved accounting software, accountants are equally crucial for better management of financial resources.

Reduce the Expenses

Accounting software automates basic computations and administrative operations and manages your revenue structure, removing the need to rely on a third party to manage your money. The software may considerably reduce the expenses of printing and sending papers because it stores all this data digitally in a secure and regulated area.

Increasing Data Precision

According to accountants and auditors, one of the essential benefits of practical accounting applications is reducing human error, which is prevalent during computation and data entry. Inaccuracies in financial statements can lead to crises that have a long-term impact on your company, and accounting software can help you prevent these issues.

Financial Decision Making

Making financial decisions is another significant advantage of accounting software. Without an automated accounting solution, you would struggle to comprehend your company’s financial condition. The accounting software identifies the increased costs. Business owners then can reduce them to improve their profits.

If you have a comprehensive view of your financial condition, you will create better plans and manage resources more simply.

Financial Data Security

Financial data is one of a company’s most sensitive assets, and it must be safe to avoid slipping into the hands of the wrong people. Accounting software uses a firewall to protect financial data better.

Financial Forecasting

Without question, this is the most crucial aspect of accounting software. Every business owner wants to be able to estimate their revenue and costs correctly. Forecasting software can help with intelligent financial management, cost reduction, and profit maximization.

Billing and Invoicing Management

Apart from the above features, the best use of the accounting software is that it automates billing and invoicing. This automation saves the company time by automating the process and increasing efficiency.

Assist in Bank Accounts Reconciliation

Besides performing financial activities, accounting software further assists in the bank reconciliation process to ensure the proper management of finances in the bank accounts and the business owner’s books.

Creating Automated Financial Reports

The best and one of the most efficient features of accounting software is that it helps create financial reports. These reports vary from a statement of comprehensive income to a statement of financial position. The software also creates reports in a variety of formats, including different graphs and financial charts for analysis. The software helps make digital finance sheets, including income statements, balance sheets, cash flow, and other essential documents.

From managing financial operations to performing economic activities, accounting software assists managers from time to time, increasing productivity. Suppose business owners and accounting managers do not use accounting software. In that case, they will have to spend too much time creating financial reports and other paperwork and reconciling bank accounts and statements.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

With the sudden rise in technology, most tasks that require an individual to leave the comforts of their home can now require just a click on your smartphone.

If unaware, you could create and add checks to your accounting software online (we will discuss QuickBooks). You won’t even have to leave the comfy seat you are sitting in, slowly sipping away your coffee.

But to understand how you can do it, I must briefly inform you about QuickBooks and its services.

What is QuickBooks?

QuickBooks is cloud-based accounting software that utilizes the internet. This accounting software caters to the needs of business owners who wish to digitize their financial systems. QuickBooks includes a payroll system that automatically completes payroll according to the directions set by the business owner.

They could also get all their accounting needs fulfilled through this platform that Intuit creates.

QuickBooks is relatively easy to use, and once an individual gets the hang of it, all the tasks of the accounting department get very easy to do.

It also has an add-on program allowing users to modify the software according to their needs. They can set it up per their requirement, which would eventually help them create a solid yet sustainable system.

With other checks, there is also an option to add NSF checks to QuickBooks.

What Are NSF Checks?

NSF checks stand for non-sufficient fund checks. These checks potentially mean there isn’t enough money in an individual’s account to cash this check. Financial institutions also refer to these as dishonored checks because the bank cannot honor the payment due to a lack of funds. When a payor doesn’t have an adequate amount of available funds, the check is bounced or considered NSF, and the individual must pay an NSF (non-sufficient fund) fee. Accountants must add this fee to the general ledger.

An NSF check does not affect an account’s credit score, though.

You should then charge the fee to the customer whose account had insufficient funds.

There is a proper method of recording all the checks that bounce back due to insufficient funds.

Following is an explanation of how to record these checks online on QuickBooks.

How-To Add NSF Checks to QuickBooks Online

Create Two Service Items

In this step, the user must create service items corresponding to the bounced check and the fee.

Select the gear icon and then choose products and services

Click on new, then select the service item

Add the name as bounced check, select the bank account as well

In the same way, create a second item and name it jumped check fee

Select the save option and then close the tab

Formulate The Invoice

Now that you’ve created the service items, it is time to make an invoice.

Select New ⨁.

Click on customers and then go to invoices.

Add the date of the bounced check, then choose the item you created

Select the returned check fee item

Enter the fee to

Select Save and leave the tab

Make a Record of the Bank Services Charges

Again, Select New ⨁.

Go to Vendors, and from there, choose Expense.

Select the bank and add the date the check bounced

Add the NSF fee, then select the expense account

Add the fee the bank charges for the services

Select save

Make A Record of Payment from the Customer

Select New ⨁.

Go to the customers’ section and choose the option of receiving payment

Select the customer and add the mode of payment

Then, enter the amount received

Select the invoice created

Select Save

QuickBooks is one of the most accessible platforms for accounting needs. Adding and recording checks is relatively easy. Just follow the method mentioned above, and you will quickly find your way around the software.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The strength of a business relies upon the detailed maintenance and bookkeeping of the company’s cash flow and accounts. Therefore, a sensible business owner organizes his business accounts every month. Keeping a close eye on its liabilities, equity, and assets is crucial. The most professional way to manage these elements is by reconciling balance accounts sheets.

Reconciliation is the process through which a business owner can get a clear idea about the percentage of revenue generated, spent, and saved.

Reconciliation refers to balancing the company’s account books to make it easier for you to understand. Therefore, it is vital as it helps the owner and the accountant estimate the amounts mentioned in the financial records.

Accountants conduct regular closings monthly, quarterly, bi-yearly, or annually. The figures in the financial statements are cross-checked with invoices, cheques, payment schedules, and other supporting documents to validate payment transactions.

Critical elements in reconciling account balance sheets include the following.

1. Cash Flow Statement: Analyzing earnings and expenditures.
2. Accounts Payable: Verification of accounts for which liabilities are pending.
3. Credit Card Details and Transactions: Examination of credit card records.
4. Prepaid Expenses: Confirmation of prepaid items.
5. Accounts Receivables: Validation of accounts where payments are pending.
6. Debt (Bank Loan, if applicable): Review of outstanding loans.
7. Equity: Assessment of the company’s ownership interest.
8. Fixed Assets: Verification of long-term assets.

This process ensures accuracy and integrity in financial reporting.

The Best Way to Reconcile Your Account Balance

Financial closing is a sedate challenge if you do not conduct it with total concentration. Most of the accounting software has an account closing module built-in. The procedure below can help you get the account closing done quickly and easily.

Get Your General Account Book Printed

The first thing you are required to do is get a clear printout of the general financial statement of your corporation that you are willing to reconcile.

Download the Bank Statements

Once you download the financial statement printout, the next step is to download the bank statements of the account you are willing to reconcile.

Verify Your Transactions

It is a crucial step that demands maximum attention and has zero tolerance for human error. Compare all the transactions mentioned in your business’s bookkeeping records with the bank statements. It will help you rectify miscalculations (if any).

Note Down the Differences Between the Two

While comparing the general company accounts with the bank statements, rectify all the possible miscalculations and note down all the possible errors.

Investigate the Matter

One or two errors are acceptable during verification, but if the miscalculations are more common, immediately call for an immediate investigation. In such situations, the chances of employee theft are high.

Rectify the Changes in The Financial Statements

After you have noticed it all, rectify the errors wherever necessary.

Aces Of Reconciling the Account Books

Reconciling is necessary to manage a healthy cash flow cycle. Also, it lends a helping hand in avoiding inaccurate financial information that may cause you potential financial loss, whose seriousness might lead you to bankruptcy. Some of the proven benefits of bookkeeping are listed below:

Detects Employee Theft

One of the most visible benefits of account verification is that it is the best detector and quickly unveils employee theft within the corporation. Major miscalculations make it clear that one or a group of your employees is the culprit in employee theft.

Manage Positive Cashflow

A healthy cash flow is the backbone of a strong business. However, maintaining positive cash flow is a tough job. Reconciling the accounts can help keep a stern eye on the company’s cash that enters and exists.

Prevents Financial Miscalculations

Human errors are common in every field, particularly in maintaining financial records. Settling down your accounts at the end of every month and year can assist you in preventing even the slightest possible accounting or calculation error.

Final Sum-Up

Accounting and its management are crucial parts that help in successfully establishing a business. At the end of every month or year at least, reconcile your accounts to avoid errors. If you go careless about managing the balance sheets, you might land your business on a drowning track, causing you unbearable financial loss.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

With technological advancement and evolution, businesses will soon require more than just calculations from their CPAs to make the wheels move.

CPAs play one of the most critical roles in building up and keeping a business in good shape. If they don’t do their job well, they may risk the company’s well-being that the owner would have established with their sweat, blood, and tears.

Research suggests that the upcoming time has huge expectations set for CPAs, according to which they must adapt to remain a part of the game. If they lack in any aspect, their work may be outdated and sometimes irrelevant.

Before we discuss the expectations employers have for their CPAs, let’s first take a quick look at who CPAs are and what their job entails—for those who might not be completely aware.

Who Are CPAs? What Are Their Jobs?

CPAs are Certified Public Accountants whose job is to crunch numbers surrounding a business to keep its finances neatly tucked away.

CPA is the generally accepted term for accountants in most countries. A CPA, or a certified public accountant, has to go through the proper academic experience that equips them with the knowledge they need as an accountant.

They play the most pivotal role in the business setup as they must monitor its financial health. Their job requires them to clear out any dues as an accounting year concludes while pressing the owner to make decisions that would benefit the company – which comes into fruition in the form of profit.

Expectations And Responsibilities of a CPA In the Upcoming Future

With the technological revolution upon us, researchers have solid reasons to believe that most businesses require CPA expertise to keep the global economy up and running. Technology is gradually taking hold of all spheres and has also become an integral part of the world of accounting and finance.

For this purpose, CPAs must be ahead of their game. They must have the ability to be the providers of insight to stabilize the business and improve the financial health of their clients.

Studies have revealed that businesses expect their CPAs to give pieces of financial advice rather than just making calculations left and right. Since their knowledge pertains to finances, they could propose beneficial ideas to their clients to allow the business to flourish. This flourishing could be financially as well as socially.

CPAs’ business advice is supposed to pave paths for business owners to expand their businesses in a sustainable way, which would, of course, increase their chances of gathering capital to continue funding their businesses. Companies expect their CPAs to find ways of maximizing cash inflow while also cutting down on the outflow, which is only possible by deducting any extra costs.

Current Expectations

Currently, most businesses report that their accounting staff does not cater to these requirements and are attentive to crunching numbers all day, but soon enough, the expectations will rise, and the stakes will be higher than ever. These businesses would place all these responsibilities on their accounting staff and expect them to create a model to promote progress for the company.

Companies expect so much from CPAs because their job is to know the numbers revolving around the company. With so much knowledge and data, they should communicate this in ways that will benefit their clients and their businesses. Many business owners do not understand this independently, so they rely heavily on CPAs.

For this purpose, all CPAs should be prepared with their insights and fully equip themselves to the point where they feel confident in themselves to make informed decisions for the organizational betterment.

Conclusion 

In the imminent era of technological evolution, Certified Public Accountants (CPAs) face a transformative shift from traditional number crunching to becoming strategic advisors. Beyond the conventional role of financial record-keeping, businesses now expect CPAs to offer insightful financial guidance, navigating technology integration into accounting and finance. The emphasis is on propelling companies toward sustainable growth by proposing strategic ideas beyond numerical calculations. CPAs are seen as pivotal in shaping the financial health of businesses, influencing expansion strategies, attracting capital, and fostering overall progress.

While the current gap between expectations and the predominantly numerical focus of accounting staff exists, it is anticipated that CPAs will soon bridge this divide, emerging as leaders in creating models for organizational advancement. Their evolving role underscores the integral connection between CPAs and the success of businesses as they navigate the complexities of the future, aligning financial health with strategic growth.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The WACC is one of the market indices used to secure the return on investment. Without a doubt, this is a typical issue for everybody who makes financial investments.

As you know, an investor will never deposit money where he believes it will not be lucrative. Therefore, it has a minimum credible indicator of how much capital invested in a firm should create profit, functioning as a parameter with the WACC.

The amount denoted by the Weighted Average Cost of Capital also defines what percentage of the company’s capital is dedicated to paying creditors. In this sense, it serves as a light for avoiding indebtedness.

It also considers investor engagement and the expected Economic Value Added (EVA). That is, the return on investment, which is charged as a cost.

The idea of this article is precisely to make understanding the WACC, this important financial indicator, more straightforward.

What is WACC – Weighted Average Cost of Capital?

The WACC (Weighted Average Cost of Capital) is a weighted average in economic jargon.

It implies that the value retrieved by its computation reflects each piece’s weight in a company’s finances.

It will help if you consider that the WACC is one of the metrics that projects seek third-party finance in the execution phase. The cost of capital for the development of a firm is incorporated in its calculation.

Nothing could be fairer; every new firm faces risks and hazards.

As a result, investors must have a safety margin on the return earned by their invested capital, correct?

That is why measuring the weighted average cost of capital, which defines how much profit an investment should generate, using one year as a reference, is vital.

What is the WACC for?

It is easy to understand that the WACC is primarily used as an index to determine how much return an investment provides. However, it also aids in calculating the value of an opportunity in this regard.

As a result, the WACC may assess a company’s ability to create a positive economic spread, the difference between the ROI and the WACC. As a result, it must always be less than the ROI, resulting in the previously mentioned EVA.

Given the preceding, it is evident that it should only use the weighted average cost of capital in highly restricted circumstances and scenarios.

A business, for example, that wishes to attract angel investors can and should utilize the WACC as an attractive element.

It is also essential to understand that the less you rely on third-party funds, the lower this index.

Therefore, the security of investors will be greater as more equity capital composes its equity in its initial phase.

How to Calculate WACC

It is critical to emphasize that the WACC reflects a firm’s risk to external investors.

The link is proportionately direct, which means that the higher the risk, the higher the necessary return, and hence the higher the WACC.

Assume that a corporation determines the entire capital to be opened is R$ 400 thousand.

In this scenario, we have three options for generating initial capital:

• From the creators themselves
• From market-attracted partners
• Institutions of finance (banks).

WACC Formula

In the first effort, a bank request permitted the financing of R$ 80 thousand, representing 20% of the capital required to launch the firm.

The institution charges a 12 percent annual interest rate on this sum, which implies that it must pay R$ 9,600 in interest.

In turn, the new company partners stipulate a return of 16% on the amount invested, which will be R$320 thousand.

Therefore, they should receive, in the form of profit/dividend distribution, a total of R$51.2 thousand.

Therefore, per year, the new company will pay a total of R$ 60.8 thousand (9.6 + 51.2), which represents a capital cost of 15.2%.

It can do all these calculations by applying the WACC formula:

WACC = Ke x We + Kd x Wd, in which:

• Ke = cost of equity
• Kd = cost of third-party capital
• We = percentage of equity in the capital structure
• Wd = percentage of third-party capital in the capital structure.

If the corporation is taxed under the Real Profit regime, it can also deduct any Income Tax (IR) deductions applicable to loaned funds in this computation.

However, because it is more appropriate for corporations taxed under Simples, it will always compute the Weighted Average Cost of Capital without considering the IR.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Financial markets play a crucial role in the economy and help in the efficient flow of savings and investments, facilitating raising capital for the economy and manufacturing products. The borrower, lenders, and the entire economy benefit from financial markets and institutions.

Individuals, companies, and governments in need of funds can quickly find financial institutions or markets willing to assist them and how much it will cost them. This information enables investors to compare the cost of finance to the predicted return on investment, allowing them to make investment decisions.

In many developing nations, limited financial markets, instruments, financial institutions, and poorly defined regulatory frameworks may make obtaining capital more expensive and diminish the return on savings and investments. Due to a lack of financial transparency, information is not as readily available to market participants, and risks may be higher than those with more developed economic systems. Furthermore, keeping a balanced portfolio is more difficult in small markets with a limited selection of financial assets or savings and investment possibilities. In such weak financial markets with little trading activity, it can be challenging to identify alternatives.

Stock Exchange

Large stock exchanges with a high trading volume provide more liquidity to market participants than smaller exchanges with fewer equities and investors and, hence, fewer trading opportunities. Many recognize The United States’ financial system as the most advanced in the world. Daily transactions on the financial markets are massive in terms of assets in a year or less and resources in a year or longer. Many financial assets are liquid, and others have secondary markets where traders can transfer current assets cheaply.

Financial Market Roles

Financial markets are essential for raising capital and providing goods and services. Credit and investment rates signal producers and consumers, both financial sector participants. These signals aid in routing finance for clients, corporations, governments, and investors (from savers, notably families, and businesses) who want to rent money by linking those who value money the most (for example, those willing to pay higher prices or interest rates). On the other hand, strong financial markets and institutions facilitate the international flow of cash among countries.

Because financial market development is one of the global indices of competitiveness, the link between financial market expansion and competitiveness has become one of the significant issues. Earlier research has found that the impact of financial market expansion on economic growth is a solid predictor of competitiveness. Endogenous growth theories have significantly affected the foundations of global competition. Economies produce growth through technological advancement or improved output quality and output growth drivers.

Economic Variables

Economies break down into several economic variables at two levels: micro-levels, such as production factor productivity, and macro-levels, such as macroeconomic resource availability to development. As a result, recognizing sources of economic growth is crucial to stimulating economic activity and assisting it with structural improvements. You can find financial and fiscal stability in countries with an active and established financial market with a high volume of transactions. With the decrease in unemployment, investors’ confidence has increased. A vibrant financial need can also assist governments in maintaining stable payments, accelerating industrial capacity growth, and promoting and sustaining social stability.

Economic development requires balanced growth, which includes expansion in all areas simultaneously. The government has arranged the national financial system to make funds available to all sectors to balance manufacturing, agriculture, and service development. Investment volume has increased in recent years in countries with a vibrant young financial market. On the other hand, direct investment volumes are low in countries with underdeveloped or newly developed capital markets, both globally and locally.

Conclusion 

In conclusion, the role of financial markets in the economy is undeniably crucial, catalyzing the efficient flow of savings and investments. These markets and institutions play a pivotal role in capital formation, enabling individuals, companies, and governments to access funds for various needs. The information provided by financial institutions empowers investors to make informed decisions by comparing the cost of finance to the anticipated return on investment.

However, challenges persist in developing nations where limited financial infrastructure and regulatory frameworks may hinder access to capital, making financing more expensive and reducing the returns on savings and investments. A lack of financial transparency exacerbates these challenges, increasing risks for market participants. The importance of well-developed financial markets becomes evident in their ability to facilitate economic growth, international cash flow, and competitiveness.

In essence, the vibrancy and maturity of financial markets are intertwined with economic development and stability. A solid financial system attracts investment and contributes significantly to progress and prosperity.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.