Author: Jennifer Brazer

After graduation from high school, every person will be contemplating the next steps in life. Many will opt to go to college and pursue higher education. College can be expensive for those students who do not receive scholarships. Therefore, financial support will be necessary to go after their degree.

Although getting financial support will take time, it will not impede going to college. You can decide your degree of study immediately, or you can take the first few years of college to declare your major because the first year or two classes will be basic classes all students must take. Here is everything you need to know about getting financial support to go to college.

Financial institutions

These for-profit companies provide financial services to society, such as caring for goods and services that have custody or lend money.

In the case of financing, they generate plans based on your needs to pay for your college expenses. For the most part, they allow you to pay the loan between your college years and the first years of your professional life. This ensures that your monthly payment is much less than you would have without the help.

Scholarships

There are several ways to accredit this type of support, but the main ones are sports ability, artistic talent, and academic skills. In sports, usually, all sports are included, but more commonly football, volleyball and basketball.

To acquire it, it is necessary to go through a group of physical and skill tests and accept certain conditions, such as availability to attend matches and training throughout the race. The cultural ones refer, above all, to music, theatre, and dance in their different styles. A series of evaluations are also carried out to obtain it, and a certain number of test hours are required.

Finally, academic scholarships are awarded to students with high academic performance who have excelled in their grades. Also, they are usually offered to applicants who take their entrance examination to the race, which turn out to have results much higher than the average. Most of the time, it is also required to have proof of good behavior.

It is essential to mention that regardless of their origin, you must maintain a good performance in scholarships because, in general, these have to be renewed every semester.

Define your plan

Although financing is a fast and straightforward procedure, a scholarship is not always so. Taking this into consideration, it is essential to have different action plans to pay for college. Of course, you must ensure that no matter what the method, always be something that fits your needs and that you can solve.

Luckily, in some colleges, it is possible to combine different types of scholarships. If you learn to organize yourself, it will be possible for you to study and attend training and rehearsals and even have a job to gain more experience in your work area.

Also, do not forget to ask for personalized advice at the college where you would like to study, as there are always new opportunities for scholarships or supports that can help you. In addition, you will solve all your doubts, and your plans will be more effective.

Meet the requirements

Once your plan is defined, it is time to start with the procedures. To begin, you will have to gather all the paperwork that each economic support requires. You will usually be asked for an official ID and a duly completed application.

However, depending on your chosen option, they can also ask you for proof of income, an endorsement, your academic record, a letter of reasons, and recommendations.

Try to deliver your documents in advance because time becomes a decisive factor for the allocation of scholarships on many occasions. In addition, taking your process in advance will talk about your studies’ commitment to your studies and allow you to react in case of any inconvenience.

Track your process

This last step is one of the most important because, although it may not seem so important, it can make the difference between getting support or not. Many students have lost their funding because they ignore registration deadlines, delivery of documents, or acceptance signatures for support.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

“The customer what’s, what he wants.” This phrase reflects that understanding the consumer from their needs and meeting or exceeding them makes your company valuable to consumers and will contribute to its success.

In exchange for attention and solutions, a brand will obtain the loyalty of its customers. It is human nature to continue purchasing or using products and services we like. So understanding the customer, their desires, and their creatures of habit nature can be an advantage when it comes to marketing strategies.

Eight of ten companies expect to compete based on the experience they offer their customers. However, that experience does not necessarily have to be “super original” or “super technological.”

To be more than excellent and achieve customer loyalty only requires an attitude of attention. As the leader in business development, John Maxwell, says: “Taking an interest in people has the power to change lives.”

Creating customer loyalty is within every business owner’s reach. The key is to understand and seek to solve a customer’s problems today, with today’s procedures, considering “business as usual.” We are all more demanding and impatient in reality. The suggestion is to achieve customer loyalty, considering what they desire. Here are seven ways to create customer loyalty and lead to the success of your business.

Give them the information they need

The plan is to understand the most basic needs of potential clients. Why does it enter your facilities or your website? The starting point is to give you clear information about where you are located, your contact, what you offer, and how you offer it.

Solve their problems should they arise

“Excuse me, but the system is not working.” We often take the client to suffer our shortcomings. You need to fix things as it is and give solutions. Otherwise, they will make your company guilty.

Understand their needs and provide solutions

As a customer, you will always be happy if they make you feel unique. Being called by your name when you enter makes you feel recognized. Allow today that delivery is somewhat out of your normal distribution, accept a refund even if you have spent a few days of the limit. Making exceptions is something that automated platforms such as Booking or Amazon cannot do. Consider it and focus on customizing your service.

Take the initiative to meet needs without them asking

Reaching this step is to initiate an emotional relationship with your clients since reading between the lines to understand beyond their needs will generate a “crush.” To start, your company needs to record data, saving only what is useful. A more interactive website or digital elements in your facilities, such as offering free Wi-Fi to your customers, is a good touch.

Make them feel like a million bucks

To make interactions that make you a fan of a company, there are no recipes but essential ingredients. Finding your personality as a company makes you stand out. Maintaining communication with the customer by email or social media earns their loyalty.

Understand that the loyalty of satisfied customers equals higher profitability

Capturing new customers is essential. But you should know that it is more important to maintain those that your company already has.

Those satisfied customers know that your products meet their needs. They do not need a festival of publicity lights to be captured. That is the main reason to seek to keep them. However, as new customers, we must consider personal, family, and economic factors to better serve them.

Most companies recognize that customer loyalty is much more profitable than attracting new customers, but they admit that they invest more resources in the attraction.

Know the KPIs of loyalty

To know how to manage and analyze a loyalty plan, we present the metrics or KPIs you can consider as an owner or company director. Through these indicators, you will know with certainty if your loyalty plan is succeeding or not.

Focus on retention rate and dropout rate

The first one lets you know the percentage of clients who repeat with your company year after year. The result helps you to set goals for the following years in your loyalty plan.

To calculate this rate, it is necessary to know beforehand the dropout rate, that is, the number of clients that leave the mark every year for every 100. Knowing the dropout rate and in the hypothetical case of not capturing new clients, you will have information on how long customers will last at that rate of abandonment. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Every person generally dreams of owning a vehicle. Some will purchase a vehicle that will be practical, while others will go for looks or features. No matter how you choose the vehicle you will purchase, you may need to obtain a loan or other financing to purchase the vehicle. Here are ten ways to finance a vehicle that every buyer should know.

Secured Financing

The vehicle acts as security for the debt so. If the borrower cannot make payments, the moneylender can repossess and resell the vehicle to recoup the losses. The legal arrangement for this type of loan is known as a lien.

The lender is registered as a lienholder on the car’s title, giving them the right to own the vehicle until the loan is repaid. This type of loan is how a lender can ensure they will get their money back, whether from the borrower or the resell of the car if it is repossessed.

Unsecured Financing

Unsecured car loans are almost unheard of as most lenders will not issue a vehicle loan without collateral or a lien. However, some lenders will do this for buyers with excellent credit or who have proven trustworthy borrowers in the past.

Simple Interest Financing

A simple interest loan will have interest calculated on the money owed. Therefore, if you put a sizeable down payment or make larger payments than the minimum, you will owe far less because the interest is calculated on the amount of debt left.

For example, if a person paid a $30,000 loan down to $20,000, their interest will only be based on the outstanding $20K. In other words, a simple interest loan is a loan that is offered by lenders that allows a borrower to pay off their debt early to save cash.

Precomputed Interest Financing

Interest is calculated with a precomputed interest loan according to the loan duration and then divided into equal amounts spread over monthly payments. This way of calculating interest is considered more rigid as compared to simple interest.

If a borrower-paid half of their $30,000 loan, they will still pay the same interest every month. Therefore, there is no financial advantage to early payoff or paying more than the monthly minimum.

Direct Financing

Credit unions, banks, and other finance companies give loans to their customers to purchase from a private party or a dealership. Direct financing loans allow the borrower to get pre-approved for the loan before going car shopping, generally with terms better than they can get through the dealership.

Direct financing is the best way to get a vehicle loan because you go shopping already knowing what your payments are and what type of vehicle you can afford.

Indirect Financing

Indirect financing is when the dealership obtains financing for a person looking to buy a car by requesting a loan from a potential lender. Indirect financing is more expensive because the dealership will add to the interest rate to make more profit on the sale.

These lenders are companies linked to a specific automaker or dealership and are not looking out for the best deal for the customer. However, sometimes you can better deal with these companies because they can offer attractive incentives like zero percent interest and rebates.

In-House Financing

In-house financing is a simple method of financing but can sometimes carry higher interest rates. In-house financing is based on a “buy here, pay here” concept. Therefore, the same dealership selling you the car will finance it.

While this type of financing is more expensive, generally, those with bad or no credit can get a loan and purchase a car. Most dealerships with in-house financing are second (or more) chance financing dealers with a target customer who needs a vehicle without good credit.

Used and New Car Financing

Loans for new and used vehicles usually have different characteristics based on the type and condition of the car and other factors. New vehicles are costlier as compared to the used ones because they have no wear and tear. New auto loans are usually longer than those for used vehicles because the used car’s life is less than a new car.

Auto loans for new cars often offer lower interest rates even though the vehicle is more expensive than a used car. That’s mainly because new vehicles are easier for lenders to value if they need to be re-claimed, though the risk of repossession is much lower.

Private Party Financing

Private party loans are for buyers looking to purchase a car from an individual seller instead of a dealership. These types of loans can vary depending on if the owner still owes money to the vehicle or not.

If the owner still owes money but is looking to profit, they will generally raise the monthly payments above what they are paying each month. If the vehicle is paid off, the owner can set any terms they would like. Most individual sellers are reluctant to do this type of lending because it is hard to recover payments or the vehicle if they default.

Leasing

A lease buyout is when a person who is leasing a vehicle will opt to buy it. Generally, the payments made on the lease will be factored into the sale price. However, this will be dependent upon the dealership leasing out the vehicle.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When it comes to your monthly income and paying bills, many families struggle to get to the end of the month. Commonly, the average family does not have a lot of excess income and, in some cases, carries over bills to the next month.

Financial struggles for families are not uncommon, yet most people don’t know how to improve their financial situation to pay bills on time and have money left to save at the end of each month. While increasing your income would be the obvious way to pay bills and have money to spare, this is not generally possible for most to accomplish.

Though it would not be discouraged to find ways to increase your income, the pursuit of building savings and paying bills on time can be accomplished by taking steps to be better with your income. Here is how you can build savings and pay your monthly bills without increasing your income.

Make a monthly budget

Although most believe they are in control of their expenses, most are not totally in control. The average American does not save and loves to spend outside their means. Making a monthly budget will help to gain control of your finances.

Every budget will include fixed expenses, including electricity, water, and mortgage or rent. In addition to those fixed expenses, there are phone bills, loans, food, transport to work or schools, and more. These bills are fixed in that they are there every month and generally do not vary in the amount, though they can fluctuate.

Most monthly budgets will include variable expenses. These are expenses that are not present every month and can vary in amount. Variable expenses can include medical expenses, school supplies, wardrobe budgets, and many other expenses.

The budget that is the most in your control is the non-essential expenses such as entertainment and any other spending on items you don’t need to live. Non-essential expenses are generally where most people spend outside their means.

Non-essential expenses can also include overuse of electricity, water, or other controllable expenditures where the expense could be cut down with a bit of concentration. In some cases, you can make permanent changes to non-essential expenses by learning to be thriftier. However, it is not suggested that you not enjoy life.

Non-essential expenses can be an area you can cut out or down on to pursue financial stability or savings, and once those are achieved can add back into your monthly spending. You can put a monthly cap overall non-essential spending or cut things out completely (or both.)

The most significant expense in most people’s budget is the mortgage or rent. In most cases, this cost is about one-third of the monthly expenditures. While this expense is the most significant monthly expense and less controllable, you can save by selling your home, purchasing a lower mortgage, or renting a less-rent property.

The main idea is that you balance your budget and keep it under control where you can. You can cut non-essential spending, cut back on usage, and pursue economic options. When trying to pay your bills on time and build a savings account for your future, the most important thing is that you stay focused and be willing to make sacrifices.

These sacrifices can be temporary or permanent, but they must be made if you don’t want to be behind on bills or in insurmountable debt. It is possible to live the American dream and stay within a budget. The American dream should be the pursuit of financial freedom.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

At some point in our lives, we have to have a bank account. In some cases, multiple bank accounts may be necessary. Whether you are looking to do daily financial operations or saving for your future, you need to consider different types of accounts and their pros and cons. Here are the four most common types of bank accounts and their pros and cons.

Savings Account

The very first account an individual opens in a bank is the savings account. To easily understand, it is safe to say that savings start with this account. To set up this type of account, it is best to deposit a lump sum amount or link it to automated savings. 

Pros

For parents who wish to teach their kids about savings patterns, the savings account is the perfect option to choose. It is also an excellent option for people who wish to save their emergency funds or the extra cash. A justification for this is that savings accounts charge the lowest fee and high interest rates compared to the fee.

Cons

It looks like a win-win situation, but there are several drawbacks of choosing this account type. As compared to other account types, the interest rate it yields is lower. Moreover, the bank imposes some restrictions on a savings account holder. They cannot benefit from debit card purchases, and some banks restrict the account to the holder to a maximum of six withdrawals in a month.

Checking Account

The critical feature of checking accounts is paper checks. It is an account suitable for depositing checks, paying bills, and making withdrawals. Through checking accounts, many banks offer the option of online bill payments. It helps in streamlining the payments. It is a perfect choice for people who do not keep a considerable balance as the ease check cards bring.

Pros

A checking account allows frequent access and easy withdrawal of money. It also allows an individual to write checks for the payments of goods and services against the balance of this account. Paying bills online is also one of the fantastic features of a checking account. Open this type of account does not require a considerable balance.

Cons

There are not many drawbacks to choosing a checking account. But there is one that impacts the decision of a person to open a checking account. It is the wrong account type for people who want to earn interest on their savings. It pays less or no interest on the money deposited in the account. Therefore, it is a wrong choice for people who aim to earn interest on their savings.

Money Market Account

A money market account is a combination of checking and savings account. Money market accounts are the perfect option for anyone who intends to keep their emergency funds for a more extended period. An account holder enjoys the features of both a checking and a savings account through the money markets account.

Pros

The most attractive feature of a money market account for an account holder is high-interest rates. Compared to the savings account and the checking account, the interest rates paid on the deposited amount are the highest. 

Cons

Unlike the checking account, a money market account requires a minimum balance. Some banks have set the minimum requirement to $5000, and in some banks, this can go as high as $10,000. Another drawback of opening this type of account is the limited number of withdrawals. Only three to four withdrawals are allowed per month.

CD (Certificate of Deposit)

The Certificate of Deposit (CD) is the perfect option for people looking for an account with the highest earnings. Anyone willing to open a CD account should deposit only the money they do not plan on spending any time soon. When opening this account, one should set a basic CD ladder, through which an account holder can access a portion of their savings at fixed intervals of time.

Pros

The interest rates paid on this type of account are highest compared to all other types of bank accounts. It makes it a perfect choice for those who want to earn a good amount over their savings by keeping their money in a fixed place.

Cons

A CD account requires a person to commit to locking up their money for a certain period. An individual has to keep their savings locked up for a minimum of six to eighteen months. In case a person wishes to withdraw the money, the bank will impose a penalty. To withdraw the money, individuals are expected to pay the penalty.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Running a business is difficult. It requires a business owner to oversee every aspect of business operations all at once. The difficulty in doing that can cause stress and open the business up to vulnerabilities or possible failure.

No matter how alert or intelligent a business owner is, some difficulties or failures will occur. Certain situations are almost inevitable such as employee injury at the property, a natural disaster hitting the property, fraudulent activities, or contractual breaches. To survive these types of issues, you must have business insurance.

There are many aspects to running a business. One of the most difficult to deal with is when disaster strikes, whether through an unforeseen disaster, significant repairs or damage, or a lawsuit. Because of these issues beyond regular operations, it is necessary to carry insurance customized to your business needs. Here are six reasons every business should have insurance.

Lawsuits

Workplace lawsuits are relatively common in the business world of today. A lawsuit has the potential to shut down the business altogether. Liability insurance is a perfect way to stay safe from lawsuits. The liability insurance covers all the attorney and investigation costs even if a business fails to prevent an employee from filing a lawsuit. This insurance guarantees financial stability for a business. 

Business Operations

In some cases, a business has to be temporarily shut down. IT is common for businesses to suspend the function during earthquakes and floods temporarily. The insurance covers property damage. The Business Owner Insurance covers any income that a business misses during the closure. Not only does it cover the loss of income, but it even covers the utilities.

Credibility

Another benefit businesses can enjoy with insurance is that it makes their business look credible. Insured businesses provide a sense of security to the clients and the customers. With insurance, a business can provide compensation for any damages or loss to the clients. It builds trust in the customers, which is a necessity today.

Security

A smart employer knows that its biggest asset is its employees. The products, services, and equipment it is the personnel an employer hires. Every business must purchase workers’ compensation insurance. It covers all the medical treatment expenses and benefits an employee if they get hurt while doing their job.

With workers’ compensation insurance, employees know they are in safe hands. The business can compensate for all the losses of an employee. Along with worker’s compensation, employers can even purchase disability coverage to provide better benefits to the employees. With this insurance type, employers can provide their employees with a sense of security.

Property Damages

One of the most devastating things for a business is if the property gets damaged or destroyed due to a natural disaster such as hurricanes, earthquakes, floods, or lightning. Having business insurance helps the business run smoothly even after massive destruction after a natural disaster. P&C insurance covers all property damages.

Other Protections

Life is unpredictable, and things can get worse without notice. If a business owner falls sick or has a heart attack, the business may fall into chaos. Having company-owned life and disability insurance covers all the income that the owner generates.

If a business owner dies, this insurance provides funds to purchase the owner’s interest under an agreement. These are the top benefits that businesses can enjoy by purchasing business insurance. Therefore, when an entrepreneur is drawing up a business plan, insurance must be listed as one of the initial purchases.

The insurance policy differs in every state but having business insurance provides an edge over its competitors. It also attracts skilled employees to join the workforce. Carrying business insurance has many benefits beyond protection.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

At some time or another in your life, you may need to take out a loan. The average person doesn’t have the funds to make large purchases such as a car or home in most cases. Also, unless you start saving for your child’s education at birth, most people don’t have the funds to pay for college, especially for more than one child.

You may also have the spirit of an entrepreneur and want to start a business but lack the funds to do it without financial backing. Whatever the reason you may need to get financing, getting a loan will depend on many factors, and understanding different types of loans will be the first step in ensuring you get the right loan for your needs. Here are three types of loans and how to obtain them.

Personal

A personal loan is generally used to make purchases such as a car, major appliances, luxury items, and other significant purchases other than a home. Personal loans are relatively easy to obtain if you have decent credit but can carry higher interest rates.

When getting a personal loan, you need to determine the need for the loan. Because the interest rates are generally higher, you need to decide if the reason for the loan is worth the extra cost. If the reason for the loan is not an emergency purchase, you may want to consider saving for the item and making the purchase once you have saved enough to pay upfront or put more down on the item to lower the payments and interest rate.

Mortgage

Most adults, especially those starting a family, will at some point consider purchasing a home. What separates a mortgage loan from a personal loan is that a mortgage loan is in a class of its own, and the interest rates are typically less than that of other types of loans.

This long-term loan has nuances that personal loans may not have. While a personal loan will have a higher interest rate, it is handled differently if you default on the loan. If a mortgage loan goes into default, the lending institution will foreclose on the home and take it back to sell and recoup the remaining amount and, in some cases, make a profit.

In addition to losing your home, you will have a foreclosure on your credit which will stay with you for a long time and can be challenging to overcome when trying to obtain loans or other lines of credit in the future. Therefore, your mortgage payments must be your number one priority when you make payments.

Mortgage loans also often have more terms within the contract, so you must have a professional that will advocate for you during the purchasing process. It is recommended that you take your time reading the fine print because some of the terms can put your purchase in peril even if you pay on time for the most part.

Commercial

A commercial loan is a loan taken out by a company or a business owner to go towards business operations, supplies, equipment, or any other business needs. Often, commercial loans are taken out by new businesses at startups. However, these types of loans can be taken out at any stage of the business.

Multiple factors make a commercial loan unique in comparison to other loans. Often, to obtain a commercial, the business owner or accountant will need to provide the lender with a business plan with a heavy focus on the financial aspects of the business. There will need to be projections and detailed accounting for where the money will be used and how the commercial loan will be paid back.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Digital marketing has opened a new window of opportunities for businesses to reach their targeted audience and boost conversion rates and sales. With so many choices available, it could be overwhelming for a marketer to pick the right ones. This piece looks at the most effective digital marketing channels for your business. Moreover, it also elaborates on their pros and cons. 

Content marketing 

Content is the driving force behind every digital marketing strategy. Research suggests that organizations that use content marketing have a market share of 91%. People consume a considerable amount of online content each day, whether it is in the form of blog posts or YouTube videos. Similarly, when your customers follow and support your brand, they expect to receive regular posts that offer insights, special offers, etc. 

What are the pros of content marketing?

Content marketing has the following advantages:

• It requires minimal technical skills. 
• It can adapt to multiple channels. 
• It boosts search engine optimization. 

What are the cons of content marketing?

Content marketing may have the following drawbacks:

• It requires comprehensive organization, especially if multiple authors are involved. 
• It can be a challenge to create unique and relevant content regularly. 
• It requires a publisher mindset. 

To boost your business through an effective content marketing strategy, you should keep in mind the following guidelines:

• Understand what your audience demands. 
• Weave a narrative around your content. 
• Keep publishing new content. 

Social media marketing 

Over the past few years, social media has grown from merely a medium for socializing to a powerful digital marketing tool. Social media marketing entails strategically using social media channels to promote your business and reach your targeted audience. More and more companies are now resorting to social media marketing and advertising. 

What are the benefits of social media marketing?

Social media marketing has the following advantages:

• It is relatively low-cost. 
• It gives your brand a unique voice. 
• Provides access to a larger audience. 

What are the drawbacks of social media marketing?

In contrast, social media marketing may have the following pitfalls: 

• It can generate negative publicity for your business. 
• It takes a long time to get return-on-investment. 
• May dilute your brand voice. 

If you want to attract new clients and tap into potential markets, your brand must have a highly effective social media marketing strategy. 

Let us see how you can develop one using the following tips:

• Create content that adds value to your client’s life. 
• Keep your social media marketing consistent. 
• Weave a narrative around your brand. 

Video marketing 

Online viewers love watching videos. Latest estimates suggest that in 2018, U.S. advertisers spent around 31% of the digital marketing budget on video marketing. This data shows marketers’ significant inclination towards video marketing to acquire potential leads and convert them into loyal customers. 

What are the advantages of video marketing?

Video marketing has several pros, some of which are:

• It instantly grabs attention. 
• Has high engagement and conversion rates. 
• It is highly compatible with cellular devices. 

What are the disadvantages of video marketing?

• Video production may be time-consuming. 
• Videos can be brutal to update. 
• Video overhead may be costly. 

Here are a few essential tips to make a stellar video marketing strategy for your business:

• Start with an end goal in mind. 
• Find your targeted audience. 
• Follow the latest trends. 

Email marketing 

If you want to reach out to new leads and grow your clientele, email marketing is the way to go. Although email generates only low to medium return-on-investment, it is the only tool where you can experiment with the changing trends of content marketing. 

What are the pros of email marketing?

Here are a few benefits of email marketing for your business:

• It is very cost-effective. 
• You can scale it up at your convenience. 
• It has a high conversion rate. 

What are the cons of email marketing?

Email marketing has the following disadvantages: 

• Your recipients can get irritated and delete your emails. 
• Poorly designed emails may remain undelivered. 
• It requires adequate technical skills. 

Here are a few tips to help you establish the perfect email marketing plan: 

• Pick the right email marketing tools. 
• Define your goals. 
• Keep your emails brief, catchy, and informative. 

The bottom line

In a nutshell, if you want your business to expand and reach your targeted audience, you must use digital marketing tools. Each tool, however, has both pros and cons. So, it would help if you weighed both aspects of each before opting for one. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Social media is a platform that gives a collective form of the online communications channel dedicated to community-based interaction, content sharing, and alliance. Social media is a computer-mediated technology that facilitates ideas, career, interest, social networking, sharing information, and another form of expression via network and virtual communities.  

 Many interesting social media profiles that you should follow. Some famous profiles are mentioned below. 

Deacon Hayes

Deacon Hayes is the founder of wellkeptwallet.com. It is a personal finance site relating to helping people make money, save money, and pay off debt. He is a contributor to US News and World reports. He is also an expert in debt management, took a personal finance class, and writing many books. He is also best known for paying off $52,000 in consumer debt in 18 months. He had achieved their life goal, which gives a solid financial game plan. 

Erin Lowry

Erin Lowry is a millennial personal finance expert and founder of brokemillennial.com. The blogger, Erin, wants you to know that she is not broke because this millennial has mastered money since she graduated from college. Erin considers a famous social media profile; you would follow her to stay updated on gaining financial knowledge. 

Ross Greenwood

Ross Greenwood is a financial expert. He is also a journalist doing a great piece of their work at nine networks in Australia. Then he was also known as the chief financial and business expert. He published in many magazines. He edited many business publications and was also co-founder of a magazine like business review weekly. He is currently a reporter in the finance department for today and nine news. Ross is an intrinsic part of their team. Ross is responsible for creating their magazine and reports to get people to collaborate to acknowledge that he provides their best. He is a finance presenter of GOOD MORNING Australia and put on the finance programs of ABC radio. 

Suze Orman

Suze Orman is an American financial advisor, motivational speaker, author, and television host. She graduated in social work; then, she worked in a buttercup bakery as a waitress for seven years. After seven long years of struggle, then she hired a financial advisor for Merrill Lynch. Suze becomes a vice president of retail customer investment. She founded the Suze Orman financial group. Now she is very prominent, and most recognize the finance expert in the world.

Dave Ramsey

David Lawrence Ramsey is an American businessman and an American radio show host. He graduated with a degree in finance and real estate. He is also a writer and podcast man who gives a motivational program on social media websites. He lives in YouTube and iOS applications. His books and broadcast promote a budgetary approach in the discipline of personal finance and household matters. In his successful life tenure after that, he was insignificant lost circumstances regarding their bank finance loan for his real estate; he cannot repay their loan for an immediate demand. After recovering financially, Ramsey began going to church to counsel couples. He also attended a workshop and seminar on consumer financial problems. He is prospering a set of lessons and materials slightly based on his experience, half based on his work and teaching by Larry Burkett, Ron Blue, and art Williams of the A.L William company. 

All in all

If you follow these profiles, you will unlock doors of opportunities and ideas that you have never heard of or experienced before. We learn a lot from other’s mistakes, so take this as a huge opportunity to learn things while you stay at home, firsthand; that is 100% true. 

The best part is that you do not have to pay them anything. Social media influencers help you with many problems and issues that you can fight through without having to experience them in the first place. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The bottom line represents a company’s net income for a particular period and refers to the bottom line on a business’s income statement. More precisely, the bottom line indicates the company’s income after deducting all the expenses from the revenue. The costs include interest rate paid on the debts, administrative and general expenses, and income taxes. A company’s bottom line is also known as net profits or net earnings. In case of a negative result or loss, it is considered a net loss.  

The bottom line is determined by subtracting expenses by the gross revenue. It shows the worth of a business and its profit during a specific accounting period. Business management can implement different strategies, such as focusing on marketing to generate sales or cutting high costs. Investors and buyers pay special attention to look for any signs of alteration in the bottom line annually and quarterly. 

Undoubtedly, cash management is vulnerable when it comes to your business’s survival. However, if your current accounting records are receipts and invoices, making a versatile move to an accounting tool will help your business in numerous ways. 

Know your company’s financial position: As your company grows, managed cash flow can drain it. You can exclusively rely on yourself to keep track of your finances; neither can you consider the accurate analysis of your company’s health. Several accounting tools are available to provide you the correct facts and figures about the business finances. In this way, you will better understand your business’s financial mechanism that includes the amount of cash that flows in the company and the amount that flows out. Additionally, you will realize the speed of your business while creating profitability. 

Fewer time crises: 

As a business owner, you might be wearing many caps at the same time. However, the reality is that you cannot excel in every task that your oath to take care of. Accounting tools help to rationalize monetary assignments and computerize many financial processes of the bottom line. This activity of using an accounting tool for your business’s purpose will help you save valuable time, and you will be able to utilize it in another significant chore. For instance, you can create and send invoices reflexively and not waste time producing a single invoice. 

Reduction of guesswork: 

Fortunately, with the availability of accounting tools, you do not have to carry out an accountant’s duties in your business. With the righteous tools, managing the financial records and filing the taxes can be much easier. Many accounting tools work exceptionally for the cooperate owners to reach a positive bottom line. This act considers productive when the tax season arises because it is an alarming situation for business owners. 

Division of workload: 

When your business does not contain an official accounting system, it can be refreshing to divide the accounts-related tasks among your work crew. Accounting tools packages often bring multi-user options so you can permit other team members to log in as well. They will share the burden of reviewing the bookkeeping tasks regularly and will provide you to focus more on your responsibilities. 

Focus on accounts receivables: 

 Accounts receivable is significant for a business to function correctly. Sometimes, your bottom line becomes lower, not because of your fault, but because of the deterioration of accounts receivables. Not receiving payments from the customers can diminish your company’s bottom line. However, you can effortlessly obtain the costs timely as it records every economic activity with accounting tools. 

A company’s bottom line notifies the amount of money left in the accounts after reducing the expenses. Compare the current bottom line with the previous one, and search for ideas on how to improve it. Every day, a business owner brings a new opportunity to develop intelligent strategies and grow your business. Make sure of the accounting tools efficiently to utilize your time productively.  

Observe the implementations that you apply for the growth of your bottom line. Cutting back on expenses, receiving timely payments, increasing product costs, quality, and correct marketing will indeed send you in the right direction. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.