Author: Jennifer Brazer

What is a Business Plan?

A business plan is a written document that outlines your business idea. It’s a road map for your company and can be used to manage it, get funding, and communicate with others.

For example, if you have an idea for a new restaurant but don’t know where to begin or how much money it will cost, creating a plan will help you see where you’re at in the process and what needs to happen next.

Business Plan Format

To write a business plan, you’ll need to consider the following:

The business plan should be easy to read and understand. It would be best if you were clear and concise. If your writing is unclear or too long, people will lose interest in reading it before they even begin.

It must be easy for you and others working on this project with you (your colleagues). It means that you shouldn’t use any jargon or complex words in your writing so everyone can follow along easily without having trouble understanding what’s being said at any given moment while creating this document itself!

Executive Summary

The executive summary is a concise and compelling summary of your business idea. It should be no more than one page or as short as possible (one to two pages). This document aims to engage and excite your audience about what they will learn from reading it.

This section should be easy for anyone who reads it, including non-specialists who may not have all the knowledge required to appreciate its contents thoroughly. In addition, you should ensure that the language used throughout this document is simple enough for someone unfamiliar with finance jargon or accounting practices but detailed enough so there isn’t confusion about how essential parts work together or why certain decisions were made by someone else before yours arrived on the scene.

Market Analysis

A market analysis is a process used to determine your business’s potential size and growth potential. It involves analyzing the current state of the market, as well as predicting how it will grow over time. It can help you determine whether your product or service will be successful in this industry or niche market.

For example, suppose you’re looking at selling cosmetics online but don’t have any data on what kinds of people are already buying makeup online (or even if they are). In that case, it might be difficult for you to decide whether that’s something worth pursuing further down the road.

Key Staff Members

Knowing your key partners and suppliers is important for entrepreneurs. Consider using another company as part of your supply chain rather than handling all purchases through one entity. This will help you establish credibility with potential investors and show that other options are available for purchasing goods or services from someone else.

Service or Product Line

What is the benefit of the service or product?

How does it differentiate from your competitors? If there are any apparent similarities, how will you overcome that disadvantage?

How will it be delivered and marketed (e.g., through distributors)? Will it be sold in stores or online only, or can customers order directly from your website if they wish to do so? Will you provide delivery services for customers who live outside your area but want access to your goods anyway (e.g., if they live close by but don’t have easy access)?

Marketing and Sales

Marketing and sales are the lifeblood of a business, but many entrepreneurs get them wrong. Marketing is about creating awareness of your business and products, while sales are about converting that awareness into customers. You need to have both—a marketing strategy and a sales strategy—to make sure you build a successful company!

Financial Projections

Financial projections are a part of your business plan. They are a prediction of the future, a forecast for what you expect to happen in the next year or two, and sometimes even longer. The numbers used in financial projections can be quite complex and are not always easy to understand, so you must have someone who understands them as well as you do if they’re going to help write your business plan!

Conclusion

Many resources are available to help you create a business plan, but it should be your effort. The payoff can be tremendous if you’re willing to spend the time on research and development.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

In the bustling world of business, where every decision can lead to either triumph or a learning curve, maintaining a meticulous record of your financial transactions is akin to having a compass in the vast ocean. Proper bookkeeping isn’t just about staying compliant with the tax laws; it’s the backbone of strategic decision-making and ensuring your business’s health and longevity. With the ever-evolving landscape of business operations, bookkeeping, too, has leaped into the future, embracing new trends that redefine efficiency and accuracy. Today, we dive into the essence of proper bookkeeping and explore the latest trends that are shaping its future.

The Heartbeat of Business Success: Proper Bookkeeping

Bookkeeping involves recording and tracking all financial transactions, including sales, purchases, payments, and receipts. It’s the process that tells you where your business stands financially, highlighting your cash flow’s ebb and flow. This data is crucial, serving as the foundation for informed decision-making. Without it, navigating the complexities of the business world becomes a game of guesswork.

Proper bookkeeping ensures that:

Financial management is streamlined

It allows for efficient budgeting while managing payables and receivables, which becomes a breeze and ensures your business can maintain a healthy cash flow.

Tax preparation is simplified

Come tax season, having your financial transactions neatly recorded saves you from the frantic scramble to compile your financial records.

Regulatory compliance is ensured

It helps you adhere to financial regulations and reporting requirements, safeguarding your business from potential legal complications.

Business growth is supported

With accurate financial data at your fingertips, identifying trends, opportunities for cost savings, and areas for growth becomes straightforward, enabling strategic planning and execution.

Navigating the Future: Trends in Bookkeeping

As the business environment becomes increasingly dynamic, bookkeeping has not been left behind. The latest trends in bookkeeping are geared towards leveraging technology to enhance efficiency, accuracy, and accessibility. Here’s a look at some of these game-changing trends:

Cloud-based bookkeeping

The move to the cloud has been revolutionary, offering real-time access to financial data from anywhere, at any time. This improves team members’ collaboration and ensures that your data is securely backed up.

Automated processes

Automation is taking over tedious and time-consuming bookkeeping tasks from data entry to reconciliation. This shift reduces the risk of human error and frees up valuable time that can be invested in more strategic activities.

Integration with business applications

Today’s bookkeeping software seamlessly integrates with other business applications, such as CRM systems, e-commerce platforms, and payroll services. This ensures a holistic view of your business operations and financial health.

Outsourcing to virtual bookkeepers

The rise of virtual bookkeeping services offers businesses flexibility and access to expert bookkeepers without needing a full-time hire. This is particularly beneficial for small businesses and startups looking to manage costs while ensuring their books are in order.

Data analytics and reporting

Modern bookkeeping solutions have data analytics and reporting capabilities, offering deep insights into financial trends and performance metrics. This empowers businesses to make data-driven decisions.

Leveraging Trends for Your Business’s Advantage

Embracing these trends can significantly impact your business’s operational efficiency and strategic direction. Here’s how you can utilize them:

Adopt cloud-based solutions

If you haven’t already, moving your bookkeeping operations to the cloud is a game-changer. It enhances accessibility and security and ensures you’re always working with the most up-to-date information.

Automate where possible

Identify repetitive tasks within your bookkeeping process and leverage automation tools to handle them. This will improve accuracy and free up time for focusing on more critical aspects of your business.

Integrate your systems

Ensure your bookkeeping software integrates with other tools and platforms you use. This holistic approach reduces data silos, offering a unified view of your business’s financial health.

Consider outsourcing

If managing bookkeeping in-house is overwhelming, consider outsourcing to virtual bookkeepers. This can provide you access to expertise and flexibility, allowing you to focus on growing your business.

Leverage analytics for strategic planning

Utilize your bookkeeping software’s reporting and analytics features to gain insights into your financial data. This can guide your strategic planning, helping you identify opportunities and mitigate risks.

In conclusion, proper bookkeeping is not just a regulatory requirement; it’s a strategic asset that can significantly influence your business’s success. By understanding and leveraging the latest trends in bookkeeping, you can streamline operations, make informed decisions, and position your business for growth and resilience in the ever-evolving market landscape. Remember, in the vast ocean of business, your financial records are your compass, guiding you toward success.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The increased use of AI has decreased humans’ workload and resulted in quick and more efficient work at a lower cost. Like its applications in our daily lives, AI has a wide range of benefits in healthcare. However, the process of healthcare transformation through AI is still in progress. There are eight ways in which AI is used in healthcare and how it is transforming the healthcare industry.

Help People Stay Healthy

The potential benefit of artificial intelligence is that it keeps people healthy without them having to go to a doctor. Due to advancements in artificial intelligence, several applications are helping to maintain people’s health. These applications promote healthy behavior by guiding people to manage a healthy lifestyle.

The most common use of AI in healthcare is helping medical professionals understand people’s everyday health needs. People can provide valuable feedback using artificial intelligence, so people don’t need to visit the doctor daily.

Early Detection of Diseases

AI in the healthcare industry helps detect diseases at their early stages, such as cancer and hepatitis. The extensive use of mammograms in healthcare helps accurately track multiple conditions. Moreover, it reduces the need for biopsies.

You can use consumer wearable things in combination with medical devices to detect heart diseases at their early stages. It enables medical professionals to detect and monitor life-threatening diseases at earlier stages and provide the patient accordingly.

Disease Diagnosis

In the healthcare sector, AI gives healthcare data, medical journals, case studies, and medical information to diagnose a disease. It helps healthcare organizations to introduce treatments for different infections as per the available data.

Researchers use artificial intelligence to identify and analyze healthcare problems. Combining machine learning systems with neuroscience has resulted in the development of neural networks that can mimic the human brain.

Clinical Decision Making

Healthcare data and records available through artificial intelligence help medical professionals make timely decisions.

In healthcare, AI is also used as a pattern recognition system to identify patients’ risk of developing a particular disease. Another application of AI is recognizing the potential threats to a healthy lifestyle due to environmental and other factors.   

Artificial intelligence has altered healthcare providers’ decision-making. It gives access to the relevant data required to diagnose and treat diseases and manage people’s overall healthcare.

Treatment of Patients 

The role of AI in the healthcare sector is more than healthcare records scanning, as it tracks chronically ill patients at greater risk of exposure to a specific condition. It helps medical professionals to use a more comprehensive and strategic approach to managing the disease. Patients can also control their healthy lifestyles through efficiently designed healthcare plans and long-term treatments.

Lifecare Support 

Certain conditions like heart failure, dementia, etc., cause slower death of patients. Loneliness often characterizes this phase of life, but artificial intelligence has devised a solution. Robots have brought a revolutionary change in our lives, making people independent, decreasing the need for hospitalization, and providing home care.

Technological advancements are still modifying the functions of Robots, from just conversation to using other ways of social interaction. Technological advances will also keep the minds of aged people sharp and fresh. This intervention of AI in the healthcare industry won’t let people die without proper care.

Research 

The path of drug introduction in the healthcare industry, from research laboratory testing to a patient’s treatment, is quite long. It takes several years for a drug to be approved by medical professionals. Even after several years, only a few drugs are approved for human testing and usage. Moreover, a company spends millions to develop a drug and get approval for it.

This drug research concept uses AI interventions in the healthcare industry. By using artificial intelligence techniques in the overall research process, you can reduce the cost of developing a drug.

Training Programs 

AI has eased the training program for medical professionals and people. With technological advancement, we can get more comprehensive responses to several questions from people that help evaluate the effectiveness of training sessions.

This way, future training programs can be designed based on the previous responses to better meet the audience’s needs. Moreover, you can conduct the training programs regardless of location and medium.   

In a nutshell, AI is revolutionizing the healthcare industry. Whether it is treatment, diagnosis, or research, the uses of AI in healthcare are innumerable. I hope you have gained important insights into AI in healthcare.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Personal debt is a consumer’s debt that sometimes small business owners use to fund their businesses. Personal debt is not an investment to the company but is used to gather loans for the business or use personal credit card debts to stabilize your business. There are many ways to secure capital to start a new business, for example, business loans or investments by partners or shareholders. Still, it will require the company to pay them a certain amount as interest and profits in return. Personal debt is not called an investment because no repayments are required. 

 

Personal debt is manageable and feasible for the start-up business when consumed practically. Personal obligations can include maxing out your credit cards and using your loans. However, an entrepreneur should always consider and follow some rules before deciding to use private debt to finance the business. Those rules are:

 

●    Research what other options you have. Do not make personal debt your priority when financing your business. The main reason behind this is that you might end up with no private funds to make confidential transactions and expenditures if you give it all to start a business. Starting a business is a considerable risk and does not mean that the entrepreneur will have a successful running business. If your business fails, you will be left with no money and go bankrupt. Many other sources of finances are safe and reliable and will not ask a lot from the business in return. You can consume debts like lines of credit or business credit cards without any or minimal interest amount, so your business will not face losses. It is essential to consider every option and conduct detailed and profound research on each option. 

 

●    Cut down on your expenses and other debts. Businesses with many different obligations over their heads end up struggling more than those with only one or two big loans. Calculating the total amount of interest payable on the other debts is comparatively very high compared to individual loan interests. A high debt ratio will also decrease your credit score and harm cash flow. Before you decide to use personal debt to finance your business, you should pay off or eliminate other debts.

 

●    Find debtors who ask for lower interest rates to make it less complicated. Many types of debt do not require high-interest payments and are easily accessible. You can obtain debts like secured debts by offering collateral to the debtor in exchange for the amount. The interest rates are also low compared to unsecured debts. Make sure you will pay it back to save your asset offered as collateral.

●    Consider crowdfunding to finance your business. Crowdfunding is an excellent source of finance for start-up businesses as there is no repayment for this finance. Crowdfunding comes from several different individuals. Crowdfunding can be done through social media, where you can reach several people and get their help. This is the easy way out, as no costs will be put up, or you will face no losses in crowdfunding. 

 

●    Always create a Plan B. You should always have backup plans to save yourself from personal bankruptcy in case of failures or instability. Be prepared for all obstacles and know what you are doing and what decisions you are making. Create an emergency savings account only in unfortunate situations and try getting help from professionals while making big decisions. 

 

A few significant characteristics of an entrepreneur are being practical and making accurate decisions. These two are applied when entrepreneurs decide to use personal debt to finance their businesses. You should always follow the rules to prevent future regrets and complications. Start-up business owners must know about running and managing debts and other finances. If the entrepreneur is attentive to the activities in the industry, they can run a successful business and grow it in the future.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Small and large businesses have struggled to survive the brunt of the COVID-19 pandemic, whether in North America, Europe, or the Far East. The pandemic has hit businesses globally at a massive scale, particularly impacting SMEs significantly. The global pandemic has led many companies into serious debt. 

With the business pace and revenue slowing down, hundreds of thousands of businesses have filed for bankruptcy or closure in the last 15 months.

According to the Wall Street Journal, over 200,000 small and medium-sized businesses were closed during the COVID-19 lockdown, a number which is suggested to be far better than what experts initially suspected.

The most complex businesses to take the hit include entertainment and service-driven companies such as restaurants, theatres, cinemas, and retail shopping. While online shopping platforms like Amazon, e-bay & Flipkart, etc., and online food ordering had already taken a massive toll on the retail and restaurant industry, the pandemic only led to a further falling consumer demand, reduced spending, and social distancing SOPs being mandated for businesses to hit the companies hard. From Deans and Deluca to Hertz Car Rentals and CMX Cinemas, many major companies have filed for bankruptcy recently due to the impact of the COVID-19 pandemic.

But those are all gigantic companies with enormous cash to settle unpaid debts and creditor loans. If you own a small business and your revenue generation has taken a plunge, here are your top business insolvency options to get you off the debt.

Settle out of the courts: If you have run out of business and can’t figure out how to pay off your creditors’ debts, it’s about time you reevaluate your decisions. Try working a solution out of the court. Liquefy any company assets like infrastructural components, brand name, & data, etc. Instead of filing for bankruptcy through court, discuss your situation with your creditors and give them at least half the minimum amount you owe them. Settling out of court can benefit both you and the creditor, as they can get some of the money owed to them. Otherwise, your creditors might not get a single penny. However, to settle out of court, you must have cash or assets that you can quickly liquefy. 

File for bankruptcy: If your business accounts have completely drained, you can file for Chapter 7, Chapter 11, or Chapter 13 bankruptcy. With Chapter 7 bankruptcy, any assets not exempted by the state selling laws to pay off the creditors. Whatever debts remain at the end will be wiped out. In Chapter 13 bankruptcy, you can make repayments in a period of 3 to 5 years. This way, you don’t lose any property; your creditors also get their money back. Chapter 11 bankruptcy is more of an organizational restructuring where you don’t completely shut the business down. But instead, you can borrow new money from a different creditor. Bankruptcy works only if your creditors vote in your favor. 

The bankruptcy option usually works better for a Limited Liability Company (LLC) as the owner is not personally liable to make payments to creditors by selling off personal assets. However, if you have signed any personal guarantees to your creditors, even bankruptcy won’t help you keep your other properties or assets. 

Another thing that can go down while filing for bankruptcy is that your creditor can go to court and sue you for being responsible for leading the business to losses. This way, you might also have to pay off the debts. 

Negotiate deals on your business debts: if you can’t pay your creditors the total amount, you can negotiate deals with your creditors. Exchanges can be done out of court directly with your creditors. You can discuss paying partially or in long-term installments. While negotiating these deals, prioritize your debts first and settle the ones that can eventually make you personally liable if you can’t pay in time. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

With more people choosing to stay indoors to avoid contracting the coronavirus, access to healthcare has also somewhat become restricted. Although healthcare services providers are available around the clock, the facilities they work in are public places one must avoid as that is the need of the hour. Thanks to virtual reality, the pharmaceutical industry has now conveniently provided care and services to patients.

Many entrepreneurs and experts in both industries have collaborated to create convenient health services for practitioners and patients. Though virtual reality in this industry is relatively new, the future for such collaborations seems bright. When applied to medicine, the hands-on experience offered by VR has helped doctors overcome many barriers created by the social distance actor in the post-pandemic world.

Virtual reality comes with its own set of benefits that make it readily adaptable by industry experts everywhere. Some significant advantages include: 

• Experience the world without having to move an inch
• Make-shift working environment with a real feel
• Interact with people without having to meet them physically
• Employers can train and educate their staff using VR classrooms and interactive programs, thanks to giants like Lenovo and Google.

Virtual Reality and the Pharmaceutical Industry

Doctors and other medical professionals actively use VR and its benefits in multiple ways. From exploring innovative treatment methods to working closely with their coworkers and staff, digital tools help practitioners operate smoothly from remote distances. For example, a doctor can use a VR headset to place himself in a hospital environment, although he might physically be in his study room.

VR technology is employed by industries globally. People are still curious about how it works and the experiences it can offer. This technological innovation is slowly but surely revolutionizing the pharmaceutical industry, a desperate need of the hour. Below are some areas within the medical arena that use VR.

• Patient fitness

The healthcare and pharmaceutical industry uses many tailor-made VR applications to interact with patients who need physical treatment. Such programs should improve patients’ health, train them individually, and closely monitor their progress. Nutritionists and physiotherapists can use scenic backgrounds, virtual cyberspaces, and stimulated 3D environments to provide a real-time feel to their patients.

• Non-invasive robotic surgery

Yes, that’s right! With the help of artificial intelligence and machine learning, robots are already performing surgeries. This progression is probably one of the reasons surgeons can take a step back while supervising non-invasive surgeries through VR technology in the presence of robots. These intelligent machines have been proven to reduce surgical complications, perform procedures much more quickly, and even reduce blood loss.

• Medical training

Senior health professionals can train incoming, fresh doctors entering the pharmaceutical industry. VR technology allows practitioners to reenact real-life situations to help trainees practice under the supervision of certified surgeons. Virtual reality gives users more control over the problem of practitioners without wasting resources. While synthetic scenarios save time and other resources, trainees also get a chance to learn from hands-on experience from practicing.

• Patient education

Surgeons can use VR 3D simulations to take patients through the surgery before it takes place to complete an understanding of the procedure. Patient knowledge and consent have been a growing concern in the healthcare and pharmaceutical industry; hence, You can use VR extensively to enhance patient knowledge and comprehension of the surgical process before it occurs.

• Chronic condition therapy

Traveling to receive medical care can become complex in complicated cases involving people with disabilities and severe medical conditions. VR plays a huge part in mitigating physical limitations in such cases without compromising the quality of care provided by professionals. People with disabilities for whom commute serves to be a challenge may probably benefit from VR technology the most to get daily chores and treatments from the comfort of their homes.

• Treating phobias

VR is probably the best way to help patients deal with an irrational fear of various things in their surroundings. Doctors and patients can utilize 3D-generated physical situations to overcome feelings of anxiety with careful guidance. When kids are involved, you can use VR to distract them from excessively panicking, making the treatment as smooth and painless as possible.

• Prototype and design

Before testing machinery, medicines, or equipment directly on human flesh or organs, doctors and practitioners can test their effects to ensure they do not pose a risk to patients. This prior experience with equipment and other items will help doctors perfect their form and usage during necessary surgeries to smooth out processes.

Virtual Reality is the Future

You read that right! From saving millions of lives to offering real-time experiences from your very home, VR is changing the world one industry at a time. Medical practitioners and doctors excel daily in the healthcare and pharmaceutical industry and successfully provide quality care from miles away. In a rapidly changing world, such technological innovations help experts efficiently perform their duties, fighting all obstacles that stand in their way. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Money can’t buy happiness; similarly, money can’t believe Google’s ranking. Although cash can help attain some rank, it doesn’t mean it’s the only thing you need to rank higher. Along with the investment, you need a proper strategy to improve Google’s ranking and appear at the top of search engine result pages (SERP).

Ways to Improve Google Ranking 

Here are some steps to improve your Google Ranking to help you achieve long-term success.

Know Google ranking algorithm: Before proceeding with SEO strategies, you must know the algorithm and how it ranks websites. Google usually announces significant updates, but the algorithm’s functioning is still questionable and unknown to many. Industry professionals and experts speculate on the considerable information.

Life would be easy if everyone knew how to rank higher without shortcut penalties and blacklisted SEO strategies. Anyone could attain the top position without putting in much effort. You could make it difficult for hardworking and honest people to succeed and follow Google’s mission and values.

Some major Google algorithm updates that can give us insights are:

• Mobile-first Update: Googlebot monitors websites as smartphones and prioritizes the well-navigated ones.
• Mobile-friendly Websites: Google supports mobile-friendly websites and penalizes those not complying with this standard.
• Pigeon: Leveraged local search results in Google, such as Google Maps.
• Hummingbird: Understands and considers Google search context and intent instead of typed words.
• Penguin: Identified spammers and websites that buy inorganic links to rank higher.

You might wonder how you will track Google’s algorithm updates. Among several available databases, Moz’s Google Algorithm Change History helps maintain updates in chronological order. 

• Assess your current position

To attain a higher Google ranking, you need to know where your website is standing now. Several tools can help you assess your site’s ranking.

Ubersuggest for keyword ranking: You can use Ubersuggest to track your keyword ranking if your content has specific keywords. After login, you need to go to “Competitor Report,” click on “Traffic Overview,” enter your domain, and a list of keywords will appear for which you are attaining a higher rank.

Keep track of your website’s speed: It is an essential element of Google ranking to keep updated with your website speed. If your site’s speed is lower, it will not attain a high search place, driving your customers away. Walmart’s conversion rate declined due to its site’s increased load time from one second to four seconds.

It doesn’t matter if your on-page SEO tactics are effective or not, but if your site takes time to load, the Google algorithm will not support it. Several tools can assess your page load speed, including Google PageSpeed Insights, Webpage Test, and YSlow browser extension, specifically for Yahoo and Pingdom Website Speed Test.   

Go to the website, enter your URL, choose a location, and start testing to use Pingdom. If your site attains numbers above 50, its speed is good enough, but you need to improve it if it is below 50.

Keep updated with your website’s health: After keyword ranking and the site’s speed, the website’s overall health is worth considering for Google ranking. You can use multiple tools to resolve the issue if your area experiences a sudden decline in its natural traffic. MXToolBox Domain Health Report Tool identifies the significant issues in the mail server, web server, general site problems, DNS, and blacklist.

To check whether Google penalized your website or not, log in to Google Search Console and check out the “Security and Manual Actions Report.” If Google has taken any actions against your site, it will appear in a manual report.

• Measure SEO metrics

SEO metrics are an essential factor to consider in improving Google’s ranking. Here are some critical metrics to which you must pay attention.

Organic traffic: This metric shows you the number of visitors to your website daily via Google. Paid ads, email, and social media generate organic traffic, but the number varies according to industry standards. To keep track of the number of viewers on your site, you need to check out the Google Analytics acquisition channels report.

Traffic conversions: To analyze organic traffic, you must focus on the keywords driving search traffic to your site. SERP Scan is a simple and valuable tool for identifying traffic-generating keywords. It will show you the results of the past 12 months with an on-page SEO keyword performance chart.

Understanding Google’s ranking is doubtlessly a difficult task but not an impossible one. Using the above-described keys of higher order can help you achieve your goal without getting penalized. By adequately implementing the steps, one can improve their website’s search ranking.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

• What are typical questions in this industry?
• How can I prepare for them?
• How do I know what the interviewer is looking for?

When answering these questions, they flow naturally from your answers during the interview process and make sense with how they fit into your overall career goals.

Prepare a presentation to showcase your skills if most of your experience is academic, such as at school.

If you have extensive academic experience, such as at school or university, preparing a presentation to showcase your skills is crucial.

You can practice in front of a mirror to ensure everything looks good before going on stage. You may also want to practice on your own first to learn what questions you will be asked and how well you can answer them.

If there are other people around who could help with the process (such as friends), they’ll also want to participate; otherwise, they might not understand what’s going on either!

Research the People Interviewing You as well as the Company

Look at the company’s website, then dig in.

Look at the social media accounts of the business and its leaders.

Check out the LinkedIn profiles of top executives, including those who may be interviewing you (and who are not publicly accessible).

See what Glassdoor users have to say about working there—and be on the lookout for any complaints about poor management or other issues that might affect your decision-making process. The same applies to Crunchbase, a database of companies’ funding rounds and acquisition activity; it can also tell you if there have been recent layoffs or rumors of upcoming cuts in staff numbers or marketing budgets.

Prepare a Few Questions of Your Own

Preparing questions for the interview is crucial because it shows that you’re interested in the job and want to know more about what is being offered. It also shows that you put some thought into the process by asking questions instead of just accepting whatever comes your way.

You should prepare at least three or four different types of questions:

• Why do people hire me?
• What kind of training would I need to be hired as an assistant?
• What types of qualifications do they look for in someone like me?

Bring a fresh set of eyes to your CV, cover letter (if relevant), and portfolio (if applicable).

If you’re applying for a job, you’ll need to write a CV, cover letter, and portfolio. You may also be asked to make a video testimonial or presentation as part of the application process.

These documents are all critical in helping employers determine who you are as an individual. Still, they can also be tricky because they require careful attention to detail, particularly regarding formatting and grammar. Here’s how we recommend making sure your work reads like the best possible version of yourself:

• Check the location, address, and mode of transport so you can be on time.

It would be best if you always arrived on time for your interview. Arriving too early is just as bad as arriving late, so ensure you’re there at least 10 minutes before the scheduled start time.

If you’re taking public transport, check your interview location in advance and be prepared for any delays or changes during your trip.
For example, if it’s raining outside and there’s no way around it (which happens often), try to get an earlier train or bus so you can arrive at least half an hour before your meeting starts with plenty of time to spare! If possible, take a taxi rather than trying to walk home from wherever they live because walking can be dangerous. Especially when drinking alcohol makes us more likely than ordinary people not only to walk faster but also to put ourselves into situations where we could end up getting hurt badly enough that could permanently affect our lives forever.”

Dress Appropriately

You are judged on how well you present yourself in an interview—and this is especially true if it’s an important one (like if a prospective employer has made an offer). When interviewing for a job, your attire should reflect the company and the position you’re interviewing for. For example:

• Dressing up when interviewing someone who has more power than you can send the message that they’re important enough to ensure that their team always looks professional.
• If you’re applying for a management role, don’t wear jeans or flip-flops; instead, opt for dress pants and shoes with heels (or even flats if they fit well).

Interviewing takes planning and practice. Do these things, and you’ll be more confident about the interview.

• Prepare for your interview
• Research the company and the people interviewing you

Conclusion

Preparing for an interview is a great way to get your dream job. With some practice and planning, you can answer all the questions confidently, show off your skills, and make a good impression on the interviewer. Good luck! About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Rental property is undoubtedly a lucrative way to create a substantial side income. It is considered a solid and stable source of earnings. However, since every coin has two sides, rental property can turn your world upside down if you make an incorrect decision. Numerous risks are involved in this process, notably- damages and vacancies.

Nevertheless, many options are available in the real estate market for owning a rental property.

• Single-family condos
• Condo Units
• Multi-family unit properties

How to Find the Right Property?

According to numerous experts in this field, buying rental property in a decent neighborhood is fundamental as it appeals to specific renters, especially families.

School district: Another crucial element to consider while purchasing a rental property is to search for a suitable location with a good school system in the neighborhood. This way, more families will look forward to acknowledging your property.

• Crime rates: A significant factor affecting the decision to buy a property is the crime ratio in that area. Many people avoid even glancing at the house consequently. Consider conducting thorough research before investing in a home.
• Vacancies: An area with several vacancies leaves a negative impression on the renter. Before making a purchase, consider all the essential factors that influence the renter to pursue the decision.

It was precise information to enlighten you on the facts before you acquire a property.

However, once you purchase it, here is what you need to be careful of.

The rental properties are certainly rewarding in financial terms and offer multiple tax benefits, but there are a few drawbacks, for instance, upkeep costs, difficulty with tenants, and inadequate liquidity. We will explain these cons later in this article.

Here are Some Disadvantages

• Increasing tax
• Absence of liquidity
• Challenging tenants
• Unlikeable change in tax code
• Bad neighborhood
• Maintenance cost
• Rising mortgage rates

These were a few cons; nevertheless, let’s discuss the benefits.

It is an excellent source of passive income. This factor adds more to your financial security in the future.

• Diversified portfolio: As an investor, you must have invested in stocks and bonds. However, according to the father of intelligent investment, it’s imperative to diversify your portfolio. In this aspect, real estate is the most reliable option. It does not depreciate, but instead, its value increases with time.
• Owning a rental property gives you the authority to sell it when the right time comes. It is known as property appreciation.
• A secondary residence: You may not feel comfortable in your current residence; without much hassle, you can move to your rental property.
• Financial security: Americans have grown to be more considerate of their retirement plans. For this reason, they seek opportunities to facilitate economic independence, and investing in rental properties is the most lucrative method.

Now, understand the responsibilities and challenges one may experience after being entitled to a landlord position. Earning side income sounds attractive, but specific issues need your attention. For instance, finding suitable tenants who pay rent on time is a significant concern. Afterward, the maintenance hassles are enough to give you headaches since they have the potential to consume your profits. We advise you to hire a property manager for a better experience if you can afford it.

When should you buy a rental property? When you are financially stable. If you are drowning under the responsibility of keeping up with debts, do not commit the grave sin of purchasing a property now. Once you are done clearing the debts, pursue the decision.

Although financing options are available in the market, they also come with financial obligations that may become dreadful to maintain in the long run. Investing in real estate requires sensible and sound decision-making ability.

In addition, some additional unanticipated costs can reduce your profit, such as burst pipes, roof damage, paint in the house, etc. We advise you to allocate at least 20% aside for these unexpected expenses.

Most importantly, you need to decide on your return. Conduct comprehensive research on current market rates. How much do you expect to earn? After investigation, decide on a profitable yet affordable rent for the tenants. It can be tempting to set a higher return, but that can backfire.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When You’ve Reached the Point of Diminishing Returns

When you reach the point of diminishing returns, you spend more time on the same task or make more money for doing so.

For example, let’s say your company has been growing steadily for the past few years and now employs 160 people. Your business model allows you to hire more people when needed—but only one new employee would be enough to take care of all the tasks (e.g., marketing). However, once this new hire is hired and trained correctly, they can do all those things with less work than before because there will no longer be any need for them and others who used to handle those tasks previously!

So, if an employee’s primary responsibility is reducing costs by reducing overhead (which includes not just salaries but also benefits), increasing headcount may reduce overall profitability due to higher wages paid out over time.

When You Need Specific Skills and Expertise

If you need a specific skill set, it’s time to hire.

You might be wondering why this is the case. After all, if your company is growing and hiring in general, you may not need anyone with specialized skills or expertise at this point. But there are times when hiring for specific types of work makes sense—and those times are when your company needs those skills or expertise more than ever before!

For example:

If you want someone who can do everything from accounting work to social media management for your marketing department, someone like that would come in handy if things were suddenly busy again (or even if they weren’t). And since nothing gets done unless everyone knows what they’re doing, guess what? Hire another person just like them!

When You Want to Delegate More

When you want to delegate more, you must ensure you have the right people to do it. You can’t delegate everything, but you can delegate some things. Your employees must know what they’re capable of doing and their role within your organization; otherwise, they won’t feel comfortable taking on additional responsibilities or responsibilities outside their usual scope of work.

Suppose someone has been working with us for a while now, and we’ve assigned tasks that may seem simple at first glance but are pretty complex (like cleaning up after meetings). In that case, we try not only to limit them from doing so many things at once but also provide training so they know how much time should go into each task before moving on to another one—this way, there are always checks and balances involved, so nothing goes wrong!

When You Want to Grow the Business

It’s easy to get caught up in the excitement of growth and think that hiring more people will solve all your problems. However, this is rarely true. When you want to grow the business, it’s essential to consider what hiring more employees will mean for your company.

To help clarify things: Growth is good—but it isn’t always suitable for everyone involved in the process. Growth is hard—but it doesn’t have to be impossible if you’re willing to work at it! Hiring new staff can put pressure on them because they’re working harder than ever before and because they’ll feel responsible for making sure everyone else gets paid on time, too! Change isn’t necessarily profiting or cash flow; sometimes, growing means losing money (or even closing). And finally, profitability should never come at the expense of quality.

Know Your Business and When It Might Make Sense to Hire More People

One of the first questions you should ask yourself is, “What is my business?” The answer to this question will help answer many other questions. For example, if you don’t know what your business is—if there are no clear goals or objectives—then it’s hard to decide about hiring more people.

Next, it’s essential to understand how customers behave in different markets and across periods (e.g., seasonal sales). This can tell us whether demand for our product will grow or decline over time and which products are likely winners compared with others in our category based on customer satisfaction surveys like Net Promoter Score (NPS) or Business Grader Scores (BGS).

You also need information about employees’ performance metrics, such as productivity levels, so we can identify areas for improvement before adding additional staff members. This way, we’ll ensure new hires aren’t just taking up space without adding value to our organization overall! Finally, internal sources such as payroll reports provide insight into costs associated with hiring new employees, which may help guide future decisions.

Conclusion

While it’s true that hiring people can be a significant investment, it’s also an investment in your company and your employees. Hiring the right person is essential to the success of any business, but it can also be a lot of work. It’s worth it, however, because adding new people means more resources for growth and expansion. Even if you don’t require any specialized skills or expertise at this time as an entrepreneur (and we hope you don’t), there are other times when hiring more people could help boost profits or productivity levels within your organization. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.