4 Common Assumptions Made About New Businesses

Rear view of businessman with suitcase studying colorful startup sketch on glassboard. Concept of business company. 3d rendering.
Assumptions are certain things that we presume to be true to the best of our knowledge and wisdom. The wild, yet educated guesses we make today for determining the future of new businesses sometimes hit right on the target, resulting in yielding significant returns right from the first year of operation. Business assumptions are undeniably the most critical part of planning and predicting the fate of a company. New businesses occur in uncertain settings and assumptions get the business moving ahead with stratagem.

However, before making assumptions, it is better to brainstorm ideas and conduct detailed research about the things that will help you improve your business strategies. Moreover, documenting business assumptions is a secret key that unlocks the doors to success. Therefore, it is wiser to document whatever you come up with for better decision making, planning and developing a strategy and for minimizing potential threats and dangers.

Ideal Assumptions Lead A New Business In The Right Direction

Being an entrepreneur, you must clearly weigh things that are important for your business and things that are not. Ideal business assumptions are the ones that stay effective for a long time and help your new businesses grow exponentially. The biggest advantage to brainstorming business assumptions is that you can always have new ideas and improvements in your planning and strategy. Plus, you don’t have to be a pro to make ideal assumptions. All you have to do is understand your business, your industry, and your customers in order to make better decisions for your business.

This indicates that better decision making can only be possible if your business assumptions will do justice to your business. Here are four common assumptions made about new businesses.


There is no denying the fact that new businesses can’t survive solely on the revenue generated through sales. Entrepreneurs need to fund their business properly in order to strengthen business operations. It takes a couple of years before a business can stand on its own which means, until that time, you need to consistently arrange funds for your new business. This all indicates that even after a start-up starts to make profits, it will probably take a couple of years or more to pay off the initial investment. The major reason why new businesses fail to maintain a financial equilibrium is that they lack experience, skills, and wisdom to get things done the right way—the first time. Last, but not least, ideal bookkeeping reveals more about the company and its finances!


The next big assumption is that the key talent will be available and engaged. Finding and retaining quality talent is no easy feat. Employees come and go but only those who survive tough conditions have the potential to last a long time. New businesses usually have scarce resources which means that they can’t afford to hire and retain top-quality talent with little to offer them. Your employees resign and avail the next best opportunity in hand if you can’t offer a good incentive which illustrates that they are going to stick with you only when you will offer them competitive salary packages.

Economic and Political

Assuming stable economic and political environments are two of the core assumptions that play a huge role in determining the success or failure of any start-up. No one can deny the fact that economic and political environments never stay the same in any country. In fact, they change constantly. The fate of new businesses usually relies on a stable economic and political environment. The better they are, the better the outcome!


With intensifying competition, market prices will also remain stable. However, changing market conditions and increasing competitors can disrupt the plans of entrepreneurs. New businesses always fear new and established businesses in the market which means they have to make continuous efforts to be on top of their game. Creating an impact and grabbing a significant portion of the market share requires you to learn the art of the game. Thus, you must know your competition to make better judgments about your business.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.