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Digital Marketing Strategies - Complete Controller

Most small businesses have equally small budgets when it comes to marketing. While a small business can have a nice client base and steady revenue flow, revenue is often focused on operations and put back into the business or has to go to shareholders and investors after operations are covered. This pull on the small business income leaves little for the business owner to use towards marketing efforts. However, marketing is crucial to all businesses, large or small, and should get your attention, if not your business budget. Check out America's Best Bookkeepers

Having a low budget for marketing does not mean you do not have some marketing tools to build your business and budget. Online marketing provides multiple options, most of which cost nothing and a few of which have a minimal cost. All you need is some creativity and some marketing strategies, and you can increase traffic, revenue, and client base in no time. Here are six amazing online marketing strategies for small businesses that are sure to increase your bottom line.

Create an Optimized Website

First, just having a website alone is essential as it provides credibility when a person searching for what you offer can see it with their own eyes without ever stepping foot in your business. Your website can further be used to drive traffic that would otherwise never even know you existed. You can spend a bit of money and have someone build your website and host it for you as well as guide you in all you need to know to make your website effective, or there are free website building sites that are fairly user friendly that can guide you in building your website and how to optimize it to drive traffic.

Research Your Competition Check out America's Best Bookkeepers

It may sound a little on the stalker side to track down what your main competitors are doing or to search out businesses in your same niche that are successful and find out what they are doing to get those dollars you are after, but it’s not, it is good business sense. Since competing businesses have existed, competitors have actively sought out what makes their competitors get business over them. Online you can do searches for what your business offers and see what competitors come up with. Analyze their site and find out what their online presence is and how they use it. This research will provide you the opportunity to drive business your way by taking on the best online marketing practices of your competitors.

Run AdWords ads

Running some AdWords ads will take a bit of your budget, but you can set a cap, and even if you can only afford a bit at first, this will give you a lot of bang for your online marketing buck. AdWords ads help you to boost your site even more than without it based on keyword optimization on your website. Utilizing the optimized website without AdWords ads will have your site doing a slow climb up in the Google ranking for search terms used on your site. AdWords ads speed up this process, so it is worth the money if you can afford to do it for even the lowest level or length of time. Check out America's Best Bookkeepers

Link Building on Other Optimized Sites

An extremely effective free online marketing strategy is to have links for your website on other web pages. While there are versions of this idea that would cost you to pay a site to have a link to your site on theirs, if you have friends, family, or partnerships with websites, most will easily allow you to link to your site. You can offer a little quid pro quo and have links to their site on yours in some cases. The more your site is linked from other sites, the more optimized your website becomes and ranks higher in Google searches.

Social Media Marketing

While everyone uses social media to advertise and market their businesses for free or paying for ads, it is still an effective marketing strategy to drive business your way. Even if your connections or those who find your business through hashtags and other social media marketing efforts don’t need what you offer now, they will easily know that you offer that product when they do or know anyone else who does or service when they need it.

Conclusion

Marketing doesn’t have to be expensive to be effective. Some of the most successful online marketers spend little budget but have a lot of impacts. Using these five online marketing strategies will increase traffic and let customers know about your business and what you offer, therefore expanding your business and growing your bottom line.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Business Buyer - Complete Controller

The buyer persona corresponds to a fictitious prototype of the target of the company’s buyers. Based on statistical data, the profile will give an overview of potential customers’ needs and desires and their characteristics and requirements. Therefore, buyer personas are a useful marketing tool, which is more generally part of personas.

What are buyer personas?

Buyer personas are fictitious representative profiles of potential customers. We also speak more simply in French of “typical buyer.” These people, defined by way of example, represent the target group of a company. Although these profiles are fictitious, the background information is based on real data and measurable socio-demographic facts, such as purchasing behavior, habits, or centers of interest. Check out America's Best Bookkeepers

In online marketing, typical buyers are at the center of conceptual and strategic planning. Buyer personas are an effective way to keep an eye on who you’re talking to. It is also an opportunity to understand customers better and know which marketing measures are the most effective.

Create a typical buyer profile

The strategic implementation of buyer personas is only useful if we can draw up a very detailed profile. Upstream, it is, therefore, essential to define your target group based on empirical data. You will be able to obtain them thanks to detailed web analysis and tracking processes. Socio-economic and demographic data also play an essential role in determining precise profiles.

 Social media also offer critical features of the target. Many users have publicly available profiles. These give a good idea of ​​the interests and lifestyles of the different buyers.

Here is some essential information to know about your target group:

  • Age
  • Sex
  • Civil status
  • Place of residence
  • Level of education
  • Socio-Professional Category
  • Income Check out America's Best Bookkeepers

In general, several personas are created for each target group. The average is two to four, but it can also be useful to create many more with a huge target. The number of buyer personas depends on the complexity of the product or the scope of your product range.

To start, you have to look at the data you have about real people. Besides the general gathering of information on the target, it is also essential to have personal contact with representative people. You can interview existing customers, launch opinion polls, or rely on market research reports. Based on the knowledge thus acquired and the data resulting from the analyzes, detailed profiles as realistic as possible will be established. A description of a buyer personas may contain the following:

  • Demographic data
  • Interests and hobbies
  • Preferences
  • Habits, especially consumer habits
  • Needs
  • Expectations of the product, service, or company
  • Buying behavior
  • Search history

A kind of curriculum vitae can thus be created. It is good to favor a narrative form rather than to make a sober enumeration of critical points. Indeed, it is the emotions that it is important to highlight also in this process. If you can, add photos that make sense for the profile. Quotes gathered from interviews with customers also make the profiles even more concrete. To create a buyer persona, you can also use tools. With the help of this free program, it is possible to develop a sort of card gathering the most crucial information for each persona. Check out America's Best Bookkeepers

The advantages of buyer personas

If it is well created, the buyer persona allows a faster and more precise vision of its target than with a simple data collection. Potential buyers are not a uniform group in which each individual corresponds to the average. These are individuals who share only specific characteristics. Thus, the buyer persona makes it possible to get closer to its buyers, even if they are merely fictitious prototypes.

Not all customers see the same benefits in a product, do not make the same associations of ideas, and do not experience the same sensations. Therefore, the path to get to the product can be very different from one customer to another. From an initial interest in the product to the actual purchase decision, a person’s journey is not the same for everyone. Buyer personas strive to reflect this diversity as much as possible.

This has a substantial impact on marketing. If you know the different interests, values ​​, and motivations of potential customers, you can adapt your advertising measures accordingly. Instead of a standard solution that would be a little suitable for everyone but would not correspond to anyone, you can use more precise profiles. In this way, by reaching more deeply to potential customers, it is easier to succeed in its marketing campaign.

Also, working with buyer personas increases customer interest. Marketers not only work with raw numbers but also work on profiles using their creativity. When working on buyer personas, we focus on the different types of personalities within the target group. This often promotes new impulses.

Once the final profile is created, you have a clear document. As this new profile has a fictitious image and name, we can proceed with a more personal treatment. We are talking to a specific person (although imagined) and not to an unknown mass of buyers. As a result, coordinated marketing efforts are generally more lively and attractive.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Online Marketing Strategies - Complete Controller

Small businesses must have a strong presence online to be found by potential customers and retain loyal repeat customers. A small business owner or marketing team must develop an effective online marketing strategy to accomplish this strong presence.

As with the formulation of other marketing and sales strategies, many small businesses and sole proprietors find it challenging to develop a suitable online marketing strategy. Having a website or the placement of some Google AdWords ads is far from sufficient. You should understand and use more detailed strategies. Here are some online marketing strategies that will benefit your small business. Check out America's Best Bookkeepers

List search terms

Based on your business industry and the area in which your business is located, create a list of terms that potential customers could enter when searching for suitable providers in search engines. Don’t forget variants of the terms. After you have formulated your search term list, use the corresponding (free) Google AdWords tool to analyze how often the terms you list are entered as search terms on Google.

Analyze the competition

Enter the most relevant terms you have discovered for your business and industry and see how many competitors have AdWords ads based on these terms and which organizations are on the first page. Suppose there are many large companies or associations and trade magazines. In that case, you should consider whether, despite optimizing your website, you have a realistic chance of being among the top search engines. If not, think about whether it would not make more sense to optimize your website for keyword combinations instead of individual terms or more specific terms. Check out America's Best Bookkeepers

Define and categorize search terms

Then decide on which search terms you want to optimize your website. But this shouldn’t be more than half a dozen terms. When it comes to search terms, differentiate between the top terms or combinations of keywords, in which your website has to come out on top, and those where you can also live with a mediocre result. With the rather less competitive search terms, think about the extent to which you can achieve good results with press releases in the hit lists of free PR portals or with specialist articles on corresponding online portals.

Optimize website

Optimize the source text of your website based on the search terms you have selected. Make sure, among other things, that the terms used to optimize the website appear on the page several times – if possible, marked as a heading.

Run AdWords ads

If your budget allows, run AdWords ads for the less competitive and, therefore, cheaper terms. Ensure that the terms are sufficiently specified (examples: sales management, sales management) so that the wastage is low. If you need to go fast, you may also want to run AdWords ads for the terms you optimized your website for after the first time you optimized your website because it takes some time for the optimized page to climb up in the Google ranking. Check out America's Best Bookkeepers

Force link building on the website

A central influencing factor in your Google website’s ranking is the number of reference links to it. Therefore, you should conclude so-called link partnerships with friends, colleagues, or suppliers, which means that they refer to each other to their pages. Also, enter your contact details and web address in free online directories and regularly place press releases about your products and services in the above-mentioned PR portals.

Make links with online PR

Write regular articles on your core topics or key terms with your contact details and offer these suitable online portals. Publications there or links displayed are rated higher by Google than publications on free PR portals. With the links generated by contributions, your target customers can come to your website links.

Check the website regularly

Google rankings are constantly changing – partly because Google regularly changes its criteria. Your competitors are also active. Therefore, use a Google analysis program to monitor how your website is developing in relation to the search terms you have defined. From the results, you can deduce which terms you want to optimize your website for and which AdWords ads you should be able to support.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers