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Marketing Strategies - Complete Controller

When running a small business, there are many aspects of the business that need your attention. While every aspect of your business operations is essential, marketing is essential as if you don’t have customers, the rest of the business will crumble. If your business has a good business plan, you should already have a marketing strategy. Still, there are a few areas of marketing you should highlight that can make a world of difference and drive customers to your business. Here are five simple marketing strategies you can implement that will boost your business. Check out America's Best Bookkeepers

Know Your Customers

Knowing your customer should be a given when it comes to business. Surprisingly, many business owners don’t take the time to get to know who their target customer or demographic is, which hurts them tremendously. First, no matter how big your business gets, you need to realize that your customers are responsible for your success and growth.

While it is understood that some businesses have a wide or unlimited target consumer, most businesses have a specific target clientele. Having this knowledge will direct your marketing strategies to have a laser focus on the intended target. This strategy will gain you customers, but it will save you valuable marketing dollars if you direct your marketing strategies this way.

Use Your Social Media

Social media marketing is perhaps one of the most popular marketing strategies because it’s free (or low cost) and easy to execute. Most people have an online presence on one or more of the three major platforms, Facebook, Instagram, and Twitter. All three can be effectively used to promote your business and specific products and services you offer.

Facebook has some fairly inexpensive adoptions, and you can create free business pages that will allow you to reach potential customers and interact with existing customers. Twitter and Instagram allow you to interact with customers and potential customers in real-time and inform them of what products and services you offer. You can also answer questions or concerns on all of these platforms and receive reviews on your business page on Facebook. Check out America's Best Bookkeepers

While you will need to supplement social media marketing with other marketing types, if you have a strong online presence through social media, you can focus the majority of your marketing attention on this area and have great success.

Reward Your Loyal Customers

Sometimes business owners and marketing strategists get hyper-focused on gaining new business and forget about loyal customers. Just take a look at any cable/internet provider and see how many offers they have for new customers and how many they offer loyal customers; those large corporations don’t have to care for you after they get you because they already have your dollars and regular payments. Small businesses should never take on this mentality even if they grow to be a corporation. If you take care of your loyal customer, you can trust they will tell everyone they know about your business. So place in rewards, make them feel loved and cared for at every turn, and keep them happy. Your most loyal customers can be key to ideas and changes that will improve your business, product, or service.

Build Your Network

Networking over the years has almost taken on a negative reputation. When people think of networking, they dream up scenarios of people wandering around, drink in hand, handing out business cards, and having pretentious and shallow conversations. Today’s networking is done more in the digital world and, when brought into real-life, usually culminates in meeting for coffee one on one or social events that have more of a “getting to know you better” vibe than hitting as many people as possible in the palm with your business card.

With this in mind, when building your personal network, keep the word personal in mind. Your network needs to be filled with true “go-to” people you can call upon when you have a need, and they will do the same. Some of the best businesswomen and men have strong relationships, even with their competitors. There are times when your business or theirs cannot fulfill the need of a client, and if you send them their way, that will be bankable networking credit that can prove useful and profitable. Check out America's Best Bookkeepers

Change Your Strategy

Change is good, especially when it comes to marketing. If it ain’t broke, don’t fix it is an old adage that carries over in our business world today. However, if your marketing strategies that were working before are now letting you down or not as effective, change it up! Nothing says you have to do the same marketing you did at the beginning week over week or year over year. Your business should be a living and breathing thing, and so should your marketing strategy. Why do you think large and even medium businesses have entire marketing departments? Do you think they would need them if they were doing the same things repeatedly?

Conclusion

When it comes to marketing strategies, something is better than nothing, but if you follow these simple strategies, there will be a large and positive impact on your business. None of these take a lot of time or focus, but they do take some time, focus, and strategy. Try these ideas and see what happens. What have you got to lose?

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Small Business Entrepreneur - Complete Controller

When starting a new small business, there are several areas of the startup process that an entrepreneur must execute well to ensure the business launch’s success. While starting a new business can be a challenge, here are eight essential steps you can take that will help you avoid making mistakes that will hurt your new small business. Check out America's Best Bookkeepers

Create a Business Plan

A well-written business plan with all the components needed for potential lenders, partners, and investors is essential for every small business to have. These components include an executive summary, company brief, organizational structure, market analysis, marketing plan, sales strategy, and the financial plan. Your business plan will be upgraded and changed as your business develops and grows. However, the initial business plan should be focused purely on the needs of the startup.

Do Market Research

Though market research is included in the business plan, it cannot be stressed enough how important it is that a new business owner is aware of its market. Knowing your ideal demographic, the geographic advantages, competitor best practices and weaknesses, and other information that market research reveals will be essential at startup and beyond. Check out America's Best Bookkeepers

Build the Right Team

While a successful small business needs to have a strong and knowledgeable owner, it is equally important to have the right staff. When hiring for your new small business, you must consider skills and experience, but you also need to consider how your staff will function as a team. As opposed to a larger corporation, a small business is dependent on the team getting along well, so aspects of potential employees beyond skills and experience will also need to be factored into the hiring process.

Create an Optimized Website

When the Internet first started, having a company website seemed like an expensive and complicated dream. In today’s digital world, it is an assumption that any business has a website. A small business must have an informative website and lets potential customers know what your business offers. It also has to be optimized with keywords and other data so your business will show up in search engines. Many sites offer free website templates, or you can hire a professional to build and host a website for you.

Obtain Solid Financing

Financing your new small business will be essential. It may be impossible to even launch without it. There are many types of financing to consider if you are unable to finance your startup yourself. Some of the financing types include investors, friends or family loans, bank loans, and grants. The most crucial aspect of the financing is that you have plenty of capital to operate while working to turn a profit. Most businesses that fail do so due to poor finances. Check out America's Best Bookkeepers

Pricing Your Products and Services

Pricing your products and services may seem like a difficulty. If you price too high, people may not even give you a chance, but if you price too low, you may risk not covering costs and not making a profit. Pricing is another area where research is key, and knowing the market you are in and what others in similar businesses in your area are charging will be vital to setting your prices correctly from the start.

Invest in Marketing

Many small business owners believe they can’t afford marketing. The idea that you have to run ads or slap your product or service on a billboard may seem overwhelming or expensive. In the digital world, when it comes to marketing, you can spend little to no money and drive a lot of business your way if you know what to do. Using social media and some low-cost advertising strategies will make marketing not only inexpensive but easy to accomplish.

Focus on Accounting and Bookkeeping

Since the entire purpose of having a business is to make a profit, every company’s main focus is financial. From the beginning of your small business, you should have an accounting and bookkeeping plan in place. Whether it is employing an accountant or bookkeeper or using accounting software, do not start your business without this in place from day one.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Digital Marketing Strategies - Complete Controller

Most small businesses have equally small budgets when it comes to marketing. While a small business can have a nice client base and steady revenue flow, revenue is often focused on operations and put back into the business or has to go to shareholders and investors after operations are covered. This pull on the small business income leaves little for the business owner to use towards marketing efforts. However, marketing is crucial to all businesses, large or small, and should get your attention, if not your business budget. Check out America's Best Bookkeepers

Having a low budget for marketing does not mean you do not have some marketing tools to build your business and budget. Online marketing provides multiple options, most of which cost nothing and a few of which have a minimal cost. All you need is some creativity and some marketing strategies, and you can increase traffic, revenue, and client base in no time. Here are six amazing online marketing strategies for small businesses that are sure to increase your bottom line.

Create an Optimized Website

First, just having a website alone is essential as it provides credibility when a person searching for what you offer can see it with their own eyes without ever stepping foot in your business. Your website can further be used to drive traffic that would otherwise never even know you existed. You can spend a bit of money and have someone build your website and host it for you as well as guide you in all you need to know to make your website effective, or there are free website building sites that are fairly user friendly that can guide you in building your website and how to optimize it to drive traffic.

Research Your Competition Check out America's Best Bookkeepers

It may sound a little on the stalker side to track down what your main competitors are doing or to search out businesses in your same niche that are successful and find out what they are doing to get those dollars you are after, but it’s not, it is good business sense. Since competing businesses have existed, competitors have actively sought out what makes their competitors get business over them. Online you can do searches for what your business offers and see what competitors come up with. Analyze their site and find out what their online presence is and how they use it. This research will provide you the opportunity to drive business your way by taking on the best online marketing practices of your competitors.

Run AdWords ads

Running some AdWords ads will take a bit of your budget, but you can set a cap, and even if you can only afford a bit at first, this will give you a lot of bang for your online marketing buck. AdWords ads help you to boost your site even more than without it based on keyword optimization on your website. Utilizing the optimized website without AdWords ads will have your site doing a slow climb up in the Google ranking for search terms used on your site. AdWords ads speed up this process, so it is worth the money if you can afford to do it for even the lowest level or length of time. Check out America's Best Bookkeepers

Link Building on Other Optimized Sites

An extremely effective free online marketing strategy is to have links for your website on other web pages. While there are versions of this idea that would cost you to pay a site to have a link to your site on theirs, if you have friends, family, or partnerships with websites, most will easily allow you to link to your site. You can offer a little quid pro quo and have links to their site on yours in some cases. The more your site is linked from other sites, the more optimized your website becomes and ranks higher in Google searches.

Social Media Marketing

While everyone uses social media to advertise and market their businesses for free or paying for ads, it is still an effective marketing strategy to drive business your way. Even if your connections or those who find your business through hashtags and other social media marketing efforts don’t need what you offer now, they will easily know that you offer that product when they do or know anyone else who does or service when they need it.

Conclusion

Marketing doesn’t have to be expensive to be effective. Some of the most successful online marketers spend little budget but have a lot of impacts. Using these five online marketing strategies will increase traffic and let customers know about your business and what you offer, therefore expanding your business and growing your bottom line.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
business website - Complete Controller

Whether a business is just starting or well-established, it should have a business website and an online presence. A business website is a great marketing tool and can offer information on your business hours, location, products, and services. It is often the first glimpse a potential customer has of your business. If your website is not engaging and eye-catching, it can turn that potential customer into someone else’s actual customer.

While your website needs to capture your potential customer’s attention, it also needs to be simple and easy to navigate. If a website is too busy, it can make it challenging to gain information and go elsewhere. It is not only critical that you have a website, but it also needs to serve the purpose of informing and gaining customers quickly. Here are four reasons a website is essential to your business. Check out America's Best Bookkeepers

Marketing

A website works as your online presence and presents your brand in a way that appeals to the target audience. You may say it’s one of the essential marketing tools you could have because it gives the audience an insight into what your business is about and the services or products available. Even though using social media marketing is essential and useful, it can negatively impact your marketing strategy if you don’t have a business website.

Your website should be the center of your marketing strategy, and when planning it with your web designer, marketing should be kept in mind. The focus should be on using SEO (search engine optimization) and keywords when building your site from a marketing standpoint. Check out America's Best Bookkeepers

Sales

Without sales, your business cannot continue operating. Fortunately, there is an easy way to improve sales, and that is by improving your website. Although it may not seem like a critical factor to many, in reality, the condition of your website can either enhance or reduce your discernibility. Because a business’s primary focus is profit, sales should be seriously considered when designing your website. If you use your website to confirm sales, you will need to implement e-commerce tools.

Credibility

In this modern world, where the internet is easily reachable, and browsing on a daily basis, not having a website can become a problem. Without a website, consumers have no way of knowing if your brand is reputable and dependable. A website that looks specialized and neat generates an identity for your brand and delivers valuable insight into your products or any services you offer. Often potential customers will not even consider using a business that doesn’t have a business website. It gives credibility to the business and helps the customer explore the products and services before deciding to give their business to your company. Check out America's Best Bookkeepers

Accessibility

The internet has taken the world of advertising by storm, giving businesses benefits and avenues to reach possible customers worldwide. Since users can be in different time zones, having a website permits your brand to be available anywhere and anywhere in the world. This means that you can produce sales even after business hours. Your site will always be accessible; that way, consumers can get information on your brand and make purchases no matter where they are. To truly expand your business, your website’s accessibility is crucial because even if you have a brick and mortar business with certain business hours, customers from across the globe can order products from your site even after hours.

Conclusion

A website is a highly valuable tool for modern businesses all over the world. It may seem as if every company has a site, but you would be surprised at how many businesses have gone without having a website or an online presence. Whether you’re a well-known brand or a small business, having a presence online can make a huge difference in your sales.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Recruit Through Social Media - Complete Controller

Social media recruiting has become a trendy and effective way to recruit candidates for many types of businesses of various sizes. The social media recruiting strategy combines branding of the employer with marketing, specifically targeting recruitment. Though posting jobs on sites can increase potential candidates’ application, it is not a guarantee you will get quality candidates to interview and eventually hire. Social media has become a popular recruitment source because almost everyone is on social media and usually across multiple platforms.

Because of the popularity of social media in general, companies are tapping into social media as a source of recruitment. Putting ads in the newspaper has long since faded as a way to attract a potential high-quality employee. Here are five ways to effectively recruit quality candidates through social media. Check out America's Best Bookkeepers

Recruitment Marketing

When it comes to social media, effective recruitment marketing is effective because of the reach social media has. Well marketed content can reach thousands quickly and, if shared enough, can potentially reach millions. While other sources can be used for recruitment marketing, social media recruitment marketing is vital in today’s social media-heavy society. The additional advantage of social media marketing is that it opens up the possibility of millions of responses, but it expands the talent pool from local to global. This possibility leaves traditional recruitment efforts in the dust, though not counted out.

The greatest asset to recruitment marketing through social media is that much of it is entirely free. Even post boosts or ads on social media can be capped, keeping them affordable compared to a traditional advertisement.

Tailor Recruiting

Social media platforms provide many options for reaching a diverse group of people. They also offer the ability to target specific groups qualified for the job or fit into the company. While social media can widen the talent pool, it can also narrow down candidates best suited for the job and help weed out those that are not suitable. Each platform offers a different focus, therefore depending on the job and your needs, you can choose which platform to recruit and even target groups within the platform that appear to have the best candidates. Check out America's Best Bookkeepers

Create Content Variety

There is no limit to the content you can create in your social media recruiting efforts. You can develop written content, videos, and banner ads, to name a few options. Video content is the strongest form of media as most companies that use some video marketing tool find that their traffic increases significantly. Though the video is a strong trend, it may not be useful for everyone. You must try different content types to see what works and what doesn’t and implement the ones that perform best for you and your company. You should also try every social media platform to determine which provides the most traffic and the most qualified candidates. Check out America's Best Bookkeepers

Employer Brand Strength

Employer brand and reputation are the most significant attraction of potential employees to any company. Employees now can research and read reviews on any company they are contemplating working for; therefore, company branding is crucial. In the past, the company was interviewing the employee, but now, to attract the best candidates, the employer has to impress the candidate equally. If there are issues with your brand reputation, they will need to be addressed on social media platforms to ensure quality candidates won’t be taking their skills to your competitor.

Increase Reach

While companies have the reach that gets them hundreds of applicants to choose from, many companies don’t have that kind of reach. To increase your reach and have a line of candidates hoping to get an interview, you need to expand your online presence to the max. You should have business pages, ads, a website, and a brand name presence on every popular social media platform of the day. You can also increase reach by partnering with other companies or advertising campaigns.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Business Buyer - Complete Controller

The buyer persona corresponds to a fictitious prototype of the target of the company’s buyers. Based on statistical data, the profile will give an overview of potential customers’ needs and desires and their characteristics and requirements. Therefore, buyer personas are a useful marketing tool, which is more generally part of personas.

What are buyer personas?

Buyer personas are fictitious representative profiles of potential customers. We also speak more simply in French of “typical buyer.” These people, defined by way of example, represent the target group of a company. Although these profiles are fictitious, the background information is based on real data and measurable socio-demographic facts, such as purchasing behavior, habits, or centers of interest. Check out America's Best Bookkeepers

In online marketing, typical buyers are at the center of conceptual and strategic planning. Buyer personas are an effective way to keep an eye on who you’re talking to. It is also an opportunity to understand customers better and know which marketing measures are the most effective.

Create a typical buyer profile

The strategic implementation of buyer personas is only useful if we can draw up a very detailed profile. Upstream, it is, therefore, essential to define your target group based on empirical data. You will be able to obtain them thanks to detailed web analysis and tracking processes. Socio-economic and demographic data also play an essential role in determining precise profiles.

 Social media also offer critical features of the target. Many users have publicly available profiles. These give a good idea of ​​the interests and lifestyles of the different buyers.

Here is some essential information to know about your target group:

  • Age
  • Sex
  • Civil status
  • Place of residence
  • Level of education
  • Socio-Professional Category
  • Income Check out America's Best Bookkeepers

In general, several personas are created for each target group. The average is two to four, but it can also be useful to create many more with a huge target. The number of buyer personas depends on the complexity of the product or the scope of your product range.

To start, you have to look at the data you have about real people. Besides the general gathering of information on the target, it is also essential to have personal contact with representative people. You can interview existing customers, launch opinion polls, or rely on market research reports. Based on the knowledge thus acquired and the data resulting from the analyzes, detailed profiles as realistic as possible will be established. A description of a buyer personas may contain the following:

  • Demographic data
  • Interests and hobbies
  • Preferences
  • Habits, especially consumer habits
  • Needs
  • Expectations of the product, service, or company
  • Buying behavior
  • Search history

A kind of curriculum vitae can thus be created. It is good to favor a narrative form rather than to make a sober enumeration of critical points. Indeed, it is the emotions that it is important to highlight also in this process. If you can, add photos that make sense for the profile. Quotes gathered from interviews with customers also make the profiles even more concrete. To create a buyer persona, you can also use tools. With the help of this free program, it is possible to develop a sort of card gathering the most crucial information for each persona. Check out America's Best Bookkeepers

The advantages of buyer personas

If it is well created, the buyer persona allows a faster and more precise vision of its target than with a simple data collection. Potential buyers are not a uniform group in which each individual corresponds to the average. These are individuals who share only specific characteristics. Thus, the buyer persona makes it possible to get closer to its buyers, even if they are merely fictitious prototypes.

Not all customers see the same benefits in a product, do not make the same associations of ideas, and do not experience the same sensations. Therefore, the path to get to the product can be very different from one customer to another. From an initial interest in the product to the actual purchase decision, a person’s journey is not the same for everyone. Buyer personas strive to reflect this diversity as much as possible.

This has a substantial impact on marketing. If you know the different interests, values ​​, and motivations of potential customers, you can adapt your advertising measures accordingly. Instead of a standard solution that would be a little suitable for everyone but would not correspond to anyone, you can use more precise profiles. In this way, by reaching more deeply to potential customers, it is easier to succeed in its marketing campaign.

Also, working with buyer personas increases customer interest. Marketers not only work with raw numbers but also work on profiles using their creativity. When working on buyer personas, we focus on the different types of personalities within the target group. This often promotes new impulses.

Once the final profile is created, you have a clear document. As this new profile has a fictitious image and name, we can proceed with a more personal treatment. We are talking to a specific person (although imagined) and not to an unknown mass of buyers. As a result, coordinated marketing efforts are generally more lively and attractive.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Social Media Marketing - Complete Controller

Social networks are constantly evolving, all the more so with COVID-19. Their goal? Keep their place among the most popular channels of modern marketing. They are, therefore, far from being static. What worked a few months ago may not give the same results today. Habits change, platforms evolve. New ones are created. With COVID-19, all of these dynamics have been accentuated!

 

All of this influences the way people use and respond to social media marketing. Marketers must, therefore, adapt their strategy to reach their business audiences. According to statistics from eMarketer, the number of social media users worldwide will exceed 3 billion in 2020. 80% of internet users are on social networks! These social platforms are an integral part of consumers’ daily lives. To be effective, it is strongly advised that marketers regularly update their social media marketing strategy to drive significant traffic to the businesses they represent. Check out America's Best Bookkeepers

Instagram Stories

Instagram has grown enormously in recent years. It is a network that continues to broaden its horizons and to introduce innovations that are a hit! Stories are a global trend, regardless of age or culture. Over 400 million Instagram users share stories every day! Story growth occurs both with consumers and businesses. Marketers use this tool to generate leads and generate interest through inbound marketing and influencer marketing. According to Hootsuite’s survey of social trends, 64% of marketers have already started to integrate Instagram stories into their social media content or plan to do so after COVID-19.

But why are stories so popular?

  • They offer real-time updates and content.
  • They are always up to date since their content is available for 24 hours. No obsolescence!
  • They help to create innovative and fun messages.
  • They allow sharing the publications of other users. It’s easy to connect to other accounts, other companies. This offers increased visibility for marketers!

With Instagram’s new business features, including “Instagram Insights” and “Stories About You,” you can expect to see more Stories miracles in 2020.

Instagram Insights is a new analysis tool available for each Instagram commercial account. It provides data on content, subscriber demographics, and engagement. This information allows you to track and measure your Instagram marketing efforts to help you improve constantly.

Stories About You is also a new feature that is only available to Instagram users with a business account or a creator account. With this feature, users are notified whenever they are mentioned in “a Story.” Stories About You strengthen user engagement by making it easier to respond and share Instagram stories that mention your account. Check out America's Best Bookkeepers

Alternative Platforms

Facebook, Twitter, Instagram, and LinkedIn are the main platforms used by B2C brands. LinkedIn is also vital for B2B companies. However, Twitter and Facebook are less and less attractive to young people who prefer other social platforms, including TikTok!

TikTok has around 800 million monthly active users worldwide. It has been downloaded over 2 billion times! Marketers and business leaders whose target audiences are young people should consider TikTok as a winning platform! Since 41% of TikTok users are between 16 and 24 years old!

Another platform that is on the rise: Pinterest! Especially for e-commerce via social networks. Pinterest currently has over 320 million active users. Although this figure is not as high as that of other social networks, it remains substantial, especially when you consider the exceptional sales power of Pinterest.

With 48%, shopping is one of the main activities of Pinterest users, ranking just after viewing photos (57%). It is, therefore, obvious that Pinterest can be a marketing power for online stores. Users buy the products they discover on Pinterest organically at a much higher rate than the average social platforms. This is because Pinterest users proactively search for things to buy rather than scroll through a feed reactively.

Using these alternative platforms allows you to get in touch with an audience that may not be on Instagram, Facebook, Twitter, or LinkedIn. They also offer different ways to share your content. Additional tools that are worth considering in your social media marketing strategy. Check out America's Best Bookkeepers

Increased Use of Augmented Reality (AR)

Augmented reality (AR) and virtual reality are interactive experiences that integrate virtual objects into the real world or imagined. For example, the user can superimpose sounds, videos, or graphics on the world around him. Studies say that by 2022, this market is expected to reach $ 209.2 billion. This technology is progressively evolving, with an increased application for e-commerce and sales. With an augmented reality headset, it is now possible to visit your next home and choose your parquet. In recent years, social media platforms have found interesting ways to use this technology. Instagram, Snapchat, TikTok use augmented reality through their filters. Users can have fun!

Brands can take advantage of augmented reality to provide a better shopping experience for their customers. For example, Sephora offers a unique shopping experience through its Sephora Virtual Artist application. Just upload a photo of the face to the application to test several makeup products before going to the checkout. The cosmetic brand recently launched this technology on Facebook.

Influencer Marketing

Influencer marketing is not a new trend, but it will grow even faster in the future. Social networks are now dominated by influencers who promote brands. It is, in fact, sometimes much cheaper to invest an influencer than to run an advertising campaign. With just as much, see more, good results. Influencers also help marketers to achieve various goals. Like increasing engagement, lead generation, number of followers, and of course, return on investment!

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Digital Marketing - Complete Controller

As more and more businesses turn to the Net to produce sales, the need for specialists in digital marketing has never been higher. It is a fast-paced, developing business with many encounters and plenty of gains, including a possibly profitable income.

If you have thought about swapping components and getting into the world of digital marketing, now is the best time to do it. And luckily, it is not essential to have a traditional marketing degree to get started, though some training will benefit you to get your foot in. Check out America's Best Bookkeepers

Create an Online Presence

When it comes to any job these days, in nearly any field, you may not be able to exist without an online existence. A potential employer will look on the internet first to know more about candidates. If they cannot find you, they will move to another person who has a curated image.

Know the Latest Trends

Digital marketing is the sort of career that keeps changing and is always on the move. If you choose it as a career, you must keep up with the latest trends.

This industry’s needs keep changing over time, so if you tumble behind, someone else will be there, ready to take your place.

Appear on virtual seminars, attend online classes, and do whatever it takes to stay ahead of the game rather than just trying to keep up with it. Check out America's Best Bookkeepers

Get Creative

Digital marketing permits you to get creative in a diversity of ways. Sure, some systems and procedures have been standardized for specific requests, but there is always room to add your talent to plans, making them unique and creative.

Digital marketing is constructed on originality and creativity. Therefore if you come up with the idea that you think can work, give it a shot. Because the more creative you are, the more chances to be noticed.

Get Out There

It’s vital to have your name out there, and the best way to do it is through networking. This way, people will remember you and give you great contacts to help you through your career. One person can know where you can get specific training while another may lead to a fantastic job. This way, you will learn from their understanding and experience and gain a list of specialists you can use to bring together a great team.

Create a Winning Resume

Before applying for jobs, be sure to create a dynamic resume that speaks how valuable your skills truly are. You’ll find many different types of resumes and don’t limit yourself to just one, particularly when you wish to work in a creative industry such as digital marketing. Check out America's Best Bookkeepers

Be Prepared for Entry-Level Jobs

No one starts at the top in any career, no matter their skills, training, and experience. You cannot get the job you wish instantly, but that doesn’t mean you can’t get there if you don’t work hard.

You may start as an associate, or maybe as a junior digital marketer, but until you prove that you can take on responsibilities and are willing to work hard to succeed in your chosen career path. The most important thing is to get your foot in the door. As you gain experience, you can work towards higher positions with more responsibility and challenges.

Conclusion

Digital marketing can be a rewarding career, and most in the field enjoy the work. Knowing what it entails and understanding all the factors will help you become a successful digital marketing expert. These skills also come in handy if you start your own small business.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Target Market - Complete Controller

One of the primary and most essential jobs while running a business is marketing. How to identify the correct audience, customers, and clients who would prefer using your products and services? There’s a lot more than just what you know.

You’ve put in long hours, and at last, you’ve finished! You’ve made that killer service or product but hold on, don’t think your work here is done. You now need people to introduce this offer to. While it is comparatively easy to advance general marketing to the masses, devoting time and resources to distinguish more targeted marketplaces can help maximize the marketing ROI.

The process of knowing when to and to whom to market your service and product can result in a much higher rate of return for your business. This includes implementing structures, rather than depending on undiscerning marketing. If you’re unsure where to start from, the steps below can help you identify your target market. Check out America's Best Bookkeepers

Sharpen Your Focus

One of the most operative things that you can do to advertise your product vigorously and professionally is to narrow your stare – in other terms, prioritize. Now the question is, which efforts to prioritize? Following are guidelines to help you concentrate on your marketing tactics:

  • Regulate what your product needs to fulfill
  • Use a funnel approach. If your service or product is a gender-specific age range or varies income, you can instantly narrow your audience. These can all work as filters in your business. As you move further ahead from such filters, you will sooner or later reach a more focused target market for your service or target.
  • Emphasize primary value propositions. Check out America's Best Bookkeepers

Obtain Data

Choosing the exact market also means suffusing assumptions with impartial data. This data may come from a diversity of sources. As you work to gather it, here are some strategies in mind.

Collect Survey Info to Recognize the Potential Markets

Metrics are an excellent way to locate promising demographic collections. It may mean steering surveys through e-mail blast or newsletter, or you may find it valuable to get in touch with a marketing business that can help you collect initial information. Either way, the key is to gather demographic information in surveys. This enables you to relate positive responses to your service or product with specific demographic groups – the same groups that you must sooner or later target.

Existing Data

If your business provides a service or product similar to those already on the market, do as much as homework as you can. What are demographic groups buying these products? And when do they buy them? In the entire lineup, what products are precisely popular the most?

There’s an excess of information that can be found online to collect a macro view of consumers who are buying similar products to what you will provide. You may also create your micro view of precise kinds of target consumers. Check out America's Best Bookkeepers

Look to Your Network for Data

Next time you’re with your family or friends, notice the products they use. Would they even buy your service or product? Asking questions as straightforward as, “Would you use it? Do you think you need this product?” or, “Do you know anybody who would need this?” can offer some valuable data.

You can even tap into your network of corporate funders, colleagues, and mentors. Ask them to scrutinize your service or product, perhaps to the extent of also trying it for days or weeks. They might have you shocked and think of target markets that you would never have imagined, and innovative ways for such groups to use your merchandise.

Draw on various perceptions as you shape your advertising efforts whenever possible. Your final goal is to make it as easy as possible for the target demographic clusters to see networks among their requirements and your product. The study of multiple streams of information, and a continual exertion to recognize your target customers, may help you accomplish this end and make the most of your ROI.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers