business website - Complete Controller

Whether a business is just starting or well-established, it should have a business website and an online presence. A business website is a great marketing tool and can offer information on your business hours, location, products, and services. It is often the first glimpse a potential customer has of your business. If your website is not engaging and eye-catching, it can turn that potential customer into someone else’s actual customer.

While your website needs to capture your potential customer’s attention, it also needs to be simple and easy to navigate. If a website is too busy, it can make it challenging to gain information and go elsewhere. It is not only critical that you have a website, but it also needs to serve the purpose of informing and gaining customers quickly. Here are four reasons a website is essential to your business. Check out America's Best Bookkeepers


A website works as your online presence and presents your brand in a way that appeals to the target audience. You may say it’s one of the essential marketing tools you could have because it gives the audience an insight into what your business is about and the services or products available. Even though using social media marketing is essential and useful, it can negatively impact your marketing strategy if you don’t have a business website.

Your website should be the center of your marketing strategy, and when planning it with your web designer, marketing should be kept in mind. The focus should be on using SEO (search engine optimization) and keywords when building your site from a marketing standpoint. Check out America's Best Bookkeepers


Without sales, your business cannot continue operating. Fortunately, there is an easy way to improve sales, and that is by improving your website. Although it may not seem like a critical factor to many, in reality, the condition of your website can either enhance or reduce your discernibility. Because a business’s primary focus is profit, sales should be seriously considered when designing your website. If you use your website to confirm sales, you will need to implement e-commerce tools.


In this modern world, where the internet is easily reachable, and browsing on a daily basis, not having a website can become a problem. Without a website, consumers have no way of knowing if your brand is reputable and dependable. A website that looks specialized and neat generates an identity for your brand and delivers valuable insight into your products or any services you offer. Often potential customers will not even consider using a business that doesn’t have a business website. It gives credibility to the business and helps the customer explore the products and services before deciding to give their business to your company. Check out America's Best Bookkeepers


The internet has taken the world of advertising by storm, giving businesses benefits and avenues to reach possible customers worldwide. Since users can be in different time zones, having a website permits your brand to be available anywhere and anywhere in the world. This means that you can produce sales even after business hours. Your site will always be accessible; that way, consumers can get information on your brand and make purchases no matter where they are. To truly expand your business, your website’s accessibility is crucial because even if you have a brick and mortar business with certain business hours, customers from across the globe can order products from your site even after hours.


A website is a highly valuable tool for modern businesses all over the world. It may seem as if every company has a site, but you would be surprised at how many businesses have gone without having a website or an online presence. Whether you’re a well-known brand or a small business, having a presence online can make a huge difference in your sales.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Close Up Person hand and Laptop pc with email icon, Email concept. Retro filter effect.
Email has become one of the most powerful channels to reach consumers. It has the highest rate of return among digital marketing channels. It’s also the channel that consumers prefer the most for brand communications. Emails are no longer solely text-based. With the use of HTML and CSS, they can have colors, buttons, images, and more. Today, email marketing is more powerful than ever and is the most effective platform for brands to distribute middle and bottom of the funnel content.

Here are some tips for effectively distributing your content via email and refining your B2B (Business to Business) email performance:

  • Provide Frequency Options

Your subscribers represent individual people – people with different needs, wants, and expectations.  By providing different subscription options, potential subscribers will feel more in control of the emails they’ll receive and therefore are more likely to sign up.

  • Offer Content Options

One way to provide subscribers with relevant content and inspire potential subscribers to sign up for your emails is by offering several content options. For example, if someone only wants to receive communications about email design techniques, but not email marketing strategies, give them the option to subscribe to a niche newsletter that focuses on their interests.

  • Send An Engaging Welcome Email

Don’t make your subscribers wait for your next newsletter or campaign after they opt-in. Onboard your subscribers or send them a welcome email thanking them for subscribing and include some of your best evergreen content. By immediately demonstrating the value of your emails, you’ll get your subscribers excited for future sends.

  • Keep It Valuable, Not Promotional

When writing your email copy, put yourself in your subscribers’ shoes and ask, “What’s in it for me?” Don’t focus on your wants and needs, focus on theirs.

  • Optimize Your Inbox View

Before your subscribers can read the content in your email, they must first make the decision to open the campaign. This decision to open takes place in the inbox, where the subscriber will frequently see a few key pieces of influential information – you’re from the name, subject line, and (sometimes) preview text.

  • Share Third-Party Articles

Your subscribers crave education and motivation. But producing great content is hard and time-consuming. Look to others in your industry for helpful, actionable content and curate those articles in your emails. You’ll be sharing great content, building trust with your subscribers and its minimal work for you. Plus, sharing content with your partners can help strengthen those relationships.

  • Utilize Brand Partnerships

Utilize your brand partnerships to expand your content’s reach. Work with others in the industry on content initiatives, like webinars, eBooks, and blog posts. Then, when it’s time for the campaign, you can both leverage your email subscribers to reach a superior audience.

  • Make It Easily Shareable

Send great content that your subscribers will want to share. Use your current subscribers as an avenue to reach new ones. By encouraging your subscribers to forward and share your emails, you’re, meaningfully expanding the reach of your content and increasing the possibility of additional subscribers.

  • Measure And Improve

If it’s not measurable, it’s not worth doing, and even email isn’t an exception to that rule. There are plenty of different analytics that you can measure with email distribution platforms that will give you insights as to the health of your database. When it comes to measuring the efficiency of your content via email as a distribution channel, the three key metrics you should keep an eye on include: Click through Rate (CTR),Open Rate and Unsubscribes.


Email is the perfect medium to distribute your content initiatives. Since email is a permission-based marketing channel, those signing up to receive your emails explicitly request more information. Your campaigns on your valuable content can help them do just that. If you’re segmenting efficiently when distributing content and executing campaigns, your content will be far more successful in moving your leads through the buyer’s journey.

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About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.