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Optimize Breaks - Complete Controller

It is common in today’s busy workplaces for employees to skip lunches and breaks to keep working. Working without breaks and focusing on a single task non-stop has been shown to affect the employee negatively. Some of the negative results have been exhaustion, loss of focus, lower productivity, and physical issues. Scientific studies have backed up these facts.

It has been found in a study by the University of Illinois that focusing on a single task for a long time decreases the productivity level of a person, hence, decreasing the performance too. If you want to enhance your productivity and efficiency, taking no breaks is not the correct answer. American scientist Ferris Jabr believes, “Maintaining unbroken focus or navigating demanding intellectual territory for several hours does burn enough energy to leave one feeling denied.” Here are eight ways that you can use to optimize your breaks and increase productivity and efficiency. Check out America's Best Bookkeepers

Take a Social Break

The workplaces where employees have good social bonds are more likely to retain their employees. Employees at such a workplace are motivated to work efficiently and like to work productively. Therefore, it is usually advised to create a workplace where employees can enjoy social bonding in an office environment. This area could be a breakroom or a sitting area away from where production is taking place not to disrupt other employees who are working.

The 90-Minute Rule

A study on sleep patterns observed that taking a break after working for 90 minutes improves a person’s focus and concentration level. It decreases the frustration built up inside a person and enhances the productivity level. Check out America's Best Bookkeepers

Take Frequent Vacations

Work and tension can eventually lead to mental burnout, which prevents the employee from being motivated at work. It can cause frustration and irritability. To avoid falling into the same monotonous routine, it is best to take a vacation after every ten months. It enhances the productivity of an individual and reduces the risk of depression.

Have a Nap Time

Sufficient sleep has been linked to better learning and memory. It also helps enhance mental alertness and increases creativity and productivity, creating a good impact on a person’s health, similar to physical and mental exercise.

Keep the Blood Flowing

It is not healthy to spend long hours on a chair. Suppose you have a job where you have to spend all your time on a chair and a desk, keep on taking short breaks, to stretch your muscles. Exercise releases serotonin and dopamine in the brain, which helps in improving mood and memory. Check out America's Best Bookkeepers

Nutrition

A person should pay attention to the kind of food they eat. After all, We are what we eat. When eating out, choose healthier options. Grabbing junk food from the vending machine would feel good to your taste buds, but it will end up making you feel lazy. Instead of unhealthy foods, go for vegetables, fruits, healthy fats, and complex carbs as these are high in nutrients. Make the most out of your food breaks.

Outside Socializing

It is helpful for a person’s mental health to socialize with people around them. It motivates an individual and reduces feelings of stress and anxiety. If you can’t find a person to talk to at your workplace, then try calling your loved ones. You will feel the change yourself. It assists your mental health by improving your mood and reducing stress.

Enjoy Your Own Company

The most important thing is enjoying the work you are doing. If you are doing something which puts stress on you, change it. Don’t pick something that has a bad impact on your mental health.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Start a Business - Complete Controller

To start a business with little money is possible, but it is important to consider how to utilize the money in the best possible way. A better understanding and effective utilization of business money are discussed in this article for a normal person.

Starting a business with little cash could be a challenging task, but it is not impossible. Entrepreneurs have great business ideas, but they fail because they do not have enough capital to support their idea. To start a business with little cash works best only if you get paid on an immediate basis. Check out America's Best Bookkeepers

Having low overhead expenditure, not enough labor expenses, and poor inventory management systems can create terrible situations for the person to handle.

Customer default, fraud, or unexpected expenses can sink the whole business if one does not have any credit account associated with any financial institutions. In some cases, the entrepreneurs use their credit cards to keep things on track. If the same situation happens every time, this will eventually end up in a debt trap. 

If individuals plan to start a business with little cash, they need to make a cautious budgeting plan. Here are some things that the business owner needs to consider before starting a business.

  • As a business owner, think before spending a single dollar and how it will help or facilitate the business’s operations. Whatever the expenses may be, if it is not getting enough customers, do not attempt to avoid it. Moving with a lean state-of-mind will help the person to maintain focus towards the business. Check out America's Best Bookkeepers
  • Prepare to face complex situations for at least one year of your business where the owner will be getting either little or no salary. In the business’s initial years, maybe the person will have a workforce with the lowest pay and compensation. So it is important to cut down the personal expenses to almost zero because in starting years of business, the person has to invest more to keep all the things on track. After some time, the business owner will be getting high returns on
  • Do not think that to run the business; one needs to buy everything. The person can choose the lease option for inventory management. Utilize this saved amount where it is required the most.
  • Try to become the best friend of the business banker. In this way, many of the banking transactions can be sorted out easily, as this approach will help to save time and effort.
  • A business owner needs to understand that full-time employees are a huge overhead, particularly when your business is at the initial For starting scenarios, one can use freelancers’ services to save your money.
  • Make sure to work with only those customers who pay on time and are easy to work with. Whereas, working with the customers who never pay on time becomes difficult to work with them. It is important to keep track of your loyal customers. Check out America's Best Bookkeepers

Make this point clear in the mind that “cash is the king,” and net profit owns more importance as compared to patronizing revenue goals. If the person does not have a safe and secure line of credit and the company is running out of cash, it would be very difficult to survive. To become a successful entrepreneur, one has to maintain a focus on investments and high-value activities. This will help in expanding your business more.

Another important aspect to consider is the business behavior will serve in its best way in the upcoming life. If one wants to start a business with little cash, the person must consider the points mentioned earlier to utilize the amount effectively. To run a successful business, all that matters is the potential of the idea.  

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Elevator Pitch - Complete Controller

An elevator pitch or speech is considered a brief but effective overview of the business, service, or product offered. An elevator pitch is mostly utilized in face to face networking. Elevator pitch is supposed to be the simplest, but it should be impactful and compel the listener to take a desirable action.

As the name implies, the elevator pitch should be as concise as possible. It should last as long as a person spends in an elevator. Check out America's Best Bookkeepers

Characteristics of an effective elevator pitch:

  • It should be simple and easy to comprehend
  • It should be short but should serve the accurate purpose of marketing

Target the purpose

There is always an aim or objective for pitching an idea. An elevator pitch can be utilized for marketing a product for selling an idea or branding a product. It should be strategized according to the purpose. If it is being utilized to sell a product, it should solely enhance the positive aspects of the product.

Focus on the Length

The perfect elevator speech does not last more than 30 seconds and must incorporate all the product or service characteristics that are the subject of an elevator pitch. If something makes the person or the product stand out, include it in the speech. Check out America's Best Bookkeepers

Keep it Casual

During an elevator speech, try not to sound like reciting one of the speeches that give the impression of being crammed and are just read without being understood. It is suggested first to say it and then write it down. Most elevator speeches are too formal and are read as the top of a CV. Avoid memorizing all the speech. Instead, memorize the key points and understand each point completely, leaving space for improvisation and personalization depending on the type of audience. Try practicing to pitch it in front of the mirror or record it and then listen to it.

Apply the Tweet Test

This is the era of communicating within 140 characters. An elevator speech should reflect that. Try to describe the company or product in approximately two sentences. If this is not working, then try to polish the speech. This happens because of the lack of clarity in the speech. The ‘tweet test’ is good for finding the approach –  Try writing an elevator pitch on Twitter.

Make it Relevant

In a networking event, do not limit on just shaking hands and start with an elevator speech. For making it relevant, it is advised to know a little about the audience. Ask them what they do or what they expect to get from attending that particular event. With a little information about the other person, it can be customized according to the speech’s tone, making it more relevant. Check out America's Best Bookkeepers

Close with a Question

End the elevator speech with a question. Ask for advice, a contact, something about the other person, or what the situation requires. Finishing the introduction with a question drives the conversation. It is never appropriate to end the elevator speech by asking for a job. As a minimum, ask to exchange contact cards with the person – or contact them through LinkedIn. The point is to make sure that an elevator speech does not feel like an advertisement, but it should build a human relationship with the other person.

What the Experts Say

Network expert Patti DeNucci suggests losing the concept of “speech” altogether.” Speeches do not attract the majority of people,” she says. “Think of this as your self-presentation -. A concise way for people to realize who you are, what you do, where you can serve them, how they can benefit, and any interesting thing that shows how your product or service is unique.” Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Rental Property - Complete Controller

Real estate agents are a great resource when looking for a rental property or an owner looking to rent out your home. They search for a suitable house for you as the client according to your needs and charge a fee for doing so. While this is an extra expense, an agent can save you a great deal of time finding the right property. People looking to renting out their property contact the agents who then provide the details to potential renters, so keep in mind that real estate agents are also working for these properties’ landlords. Check out America's Best Bookkeepers

Agents are most helpful because they know the real estate market of the area and will be best suited to find the perfect home for the customer and show them options that best fit their needs. Agents familiar with the area will know details like the schools, sewer charges, public transportation, and other concerns related to the area the customer is looking to know before renting.

The Agents Role

People who are renting out their property list their houses with a real estate agent. If the house is rented within a given time, the agent is paid a commission. These agents will often showcase the houses for rent or run ads for their rental listings and show the rentals to potential renters.

How to Find a Real Estate Agent

The first step is to determine where in the city you will be renting your home. Once you determine what part of town you want to reside in. It would be best if you looked for an agent in that area as they will have great insight into the things that will be important to you as a renter. Check out America's Best Bookkeepers

Here are some ways to find yourself the right real estate agent:

  • Try to meet the real estate agents that are going to open houses
  • Utilize the internet and search for agents
  • Consult friends or family in the area are and get recommendations
  • Search and contact those agencies that are advertising houses in the area

Once you find an agent you are comfortable with, you should stay with that agent through the entire process even if you look in other areas.

What to Look for in a Rental

Here are some suggestions of things you should look for when choosing a rental property:

  • The average rent in the area
  • The neighborhood requirements
  • The distance and travel time to your job
  • The schools that are in the area if you have children
  • The various shopping malls and outlets in the area
  • The pharmacies, hospitals, and clinics located in the area

More Ways to Rent a Property Check out America's Best Bookkeepers

Here are some ways that real estate agents make renting a property easy:

  • If in case any legal issues occur, the estate agent takes full responsibility
  • You save your time and money that has to be invested in searching the rental property
  • Real estate agents act as assets when negotiations have to be done with property owners
  • Agents sort through the details, including the state laws, conditions of the market, and the qualification required to qualify as a renter

If you pay your real estate agent the desired fee, they will make your home searching easier along with providing you a wide range of options to choose from. Although, you have to keep in mind that it is recommended to check the houses yourself and make sure that it does not have any legal paperwork, technical issues, or societal issues.

While real estate agents can help find you a good rental property, you will also need to be proactive in your searches. Real estate agents will often be the homeowner’s agent and don’t gain much commission from rental properties, so doing your searches and research will be essential to finding yourself the perfect rental property.

 

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Small Business Restaurant - Complete Controller

The small business restaurant is one of the more challenging businesses to own. Chain restaurants have the advantage of national or global ad campaigns that benefit franchise owners, but the small business restaurant must use creative strategies to get enough business to succeed. These strategies also need to be low to no-cost to help the business while not eating away profits. Here are marketing strategies that will get people ordering, eating, sharing, and returning, that won’t break the bank. Check out America's Best Bookkeepers

Promotions and Coupons

While the taste and quality of the food served will be the biggest draw for a restaurant, customers will be equally concerned with cost. Offering coupons on the next meal or running specials and promotions will keep them returning as much as the excellent food. Even higher-end restaurants can benefit from promotions and coupons. While exclusivity can take a restaurant far, there are certain points in a restaurant’s life when the business takes a dip. All restaurants can be creative in how they make offers to their clients while keeping with the brand’s reputation.

Website

Having a business website featuring your menu and information is a must for a restaurant. The website should be inviting and include pictures of mouth-watering food, and the warm atmosphere customers can expect when they visit. An added attraction that could bring your restaurant more business through the website is to have an online ordering feature. This feature will allow take-out customers to peruse your menu longer, often resulting in added items they may not add if ordering over the phone. Check out America's Best Bookkeepers

Social Media

The most effective social media platforms for small business restaurants are Facebook, Instagram, and Twitter. All of these platforms allow the restaurant to interact directly with both regular and potential customers. Posts on social media should focus on the restaurant, the food, information, and engagement. The goal is to increase your online presence to help potential customers find your restaurant.
 

Reviews

Don’t be afraid to ask customers to review your restaurant. Many potential customers use search engines to find new restaurants to try in their area. When deciding to try something new, online reviews play a significant role in driving your restaurant’s traffic. Giving special offers, discounts, or free food or drinks in exchange for a review is a low-cost way to drive significant traffic to your restaurant.
 

Blogging

Adding a blog to your already engaging website can bring more traffic to discovering your restaurant. The content needs to be keyword-heavy, simple, and engaging. Use your website analytics to discover what search words bring traffic to your site and make sure every blog includes those words. Using humor and including community interests, and featuring food and restaurant staff will have people want to try you out. Check out America's Best Bookkeepers

 

Recipes and Cooking Classes

Believe it or not, though many people love eating out, so they don’t have to cook when they cook at home, they like to duplicate some of their restaurant favorites. A way to get more customers in the door is to offer your top chefs cooking demos while not giving away all your secrets. Even sharing recipes online for favorites will get people coming to your site and either ordering food or bringing them to your restaurant. The bottom line is, people love to learn something and interact with the chefs. This could be an easy way to draw in new and returning customers.

 

Interaction

Outside of digital marketing strategies, you should employ other tried and true marketing approaches. Run ads in local publications as can be afforded, attend community events, hand out free samples, and use flyers and signage.  Interacting with potential customers will get them in, and your food and atmosphere will keep them coming back.

 

Conclusion

When running a small business restaurant, marketing is the most important element in your business’s success outside of the food quality. Everyone knows most restaurants fail within the first three years, but your restaurant doesn’t have to be part of that statistic. Implementing these simple marketing strategies will make your small business restaurant the hottest game in town in no time!

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Business Owners Risks - Complete Controller

Being an entrepreneur in itself is a risk. You risk money, time, and sanity, deciding to own and operate your own business. But most entrepreneurs will say that the risk is worth the reward because owning your own business and having some control over your career and financial destiny is a powerful position in which to be. Here are some risks every business owner should be aware of and how to manage them to lead you to success. Check out America's Best Bookkeepers

Market risk

Market risk refers to the risk of loss due to fluctuations in the market. Everyone knows that if you are in business, your business is vulnerable to what is happening in the market. To minimize this risk-taking a toll on your business, an entrepreneur needs to plan how to ride out market downturns. Most successful entrepreneurs navigate the downturns by prepping a safety net when the market is strong. You know your business better than anyone else and should know your business’s strengths and weaknesses and what it offers. Having a strategy in place to combat market fluctuations will lessen or even eliminate this risk and thus limit stress. Check out America's Best Bookkeepers

Competitive risk

Competitive risk refers to how direct or indirect competition impacts your business. Unless you have a product or service that no one else in the world has, every business has a competitive risk. Start-ups, in particular, are vulnerable to this risk due to competition with well-established companies with the same product or service. However, this risk can be seriously diminished by researching the competition. Learning what works for them and their weaknesses can help you form strategies to give you a competitive edge over the competition, even if they have been in business longer.

Credibility risk

Credibility risk refers to the risk when putting out a new product or service in the market. It is a proven fact that consumers are more willing to try a new product from a brand they already trust. Building your brand from the beginning will eliminate any risk when offering new products or services or making any significant changes to the business. Even if a new product or service fails to be a hit with consumers, you will retain loyal customers if they trusted your brand before the failure.  Check out America's Best Bookkeepers

Technology risk

Technology risk refers to the risk of losses due to technology failures. This risk is incredibly risky for those businesses that are technology-based or dependent. Even if your company is not technology-based, even a website crash could spell significant revenue loss for a business. This risk is easy to minimize by investing in reliable and up-to-date software and performing regular security checks and maintenance. Data breaches are a huge technological risk due to how much sensitive data can be accessed. 

Financial risk

Financial risk refers to the risk that the company’s cash flow will not meet its financial obligations. This risk is shared by every business that exists and is the biggest concern of an entrepreneur. Financial risk isn’t limited to cash flow issues; it also relates to funding sources.  Financial risk for the business owner can never be eliminated. However, it can be minimized by having a stable accounting system and by vetting investors.

Conclusion

Risks are a part of life, but that is especially true for the entrepreneur. Knowing what the business risks are and how to minimize or eliminate them will keep you in business despite the risks. Knowing the different types of risks and how they affect your business can help you ride out the fluctuations and sail through a downturn.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Bad Debt Expenses - Complete Controller

Bad debt expenses in business are those accounts receivables that have gone into severe default and are considered a loss. For businesses that operate cash only or payment upon service or purchase don’t have issues with bad debt expenses. However, some businesses, to some degree, feel they need to operate by extending some credit.

If your business accounting shows your bad debt expenses to be high, you need to consider reassessing your accounts receivables. Here are five ways to lower or eliminate bad debt expenses and increase your company’s revenue. Check out America's Best Bookkeepers

Review of Credit Policies

You should be reviewing your accounts receivables monthly and noting what customers are late or possibly going to become completely default. If you have some customers who consistently pay late or default, you may consider changing them to cash-only or payment on receipt.

If you have multiple customers paying late or not, you may want to contemplate eliminating accounts receivables. You have to make tough financial decisions that have the best interest of your company in mind. While you want to be accommodating to your customers, it should never be at the expense of your business.

Eliminate Terms

Any credit terms, whether 30, 60, or 90 days puts your business at risk. Giving long terms of payment can cause your bill to be forgotten or ignored. You may need to consider eliminating these payment terms or only offering these types of payments to specific customers on a case-by-case basis. Check out America's Best Bookkeepers

Early Payment Discount

If you continue to offer 30, 60, or 90-day payment terms, you can offer various early payment discounts. Many companies that offer early payment discounts will give a significant discount if paid on the day of purchase or service. You can also offer lower discounts if paid earlier than the due date.

This discount will allow you to offer payment terms and give your customers the incentive to pay when the products or services are received earlier than the due date. Despite the discounts, if every customer is paying on time or early, your company revenue will increase because you will be clearing your accounts receivables.

Collection Policy

If you opt to continue allowing your customers to make payments or buy now and pay later, you will need to put a collection policy in place. This collection effort will be a regular interval at which you will send reminders and follow up with phone calls.

You must set a collection policy that will make sense to the due dates and provide the customer with reminders while not overwhelming them. Customers have often forgotten the payment, and gentle reminders will encourage them to pay without alienating them. It is suggested that you have three reminders. One reminder sent at the 30-day late mark, then another at the 14 days from the first reminder, then a final phone call seven days after the previous reminder. Check out America's Best Bookkeepers

Collection Agency

A collection agency would be the last resort but may become necessary to recover at least a percentage of the receivable from your defaulted customer. After your final phone reminder, you should give them seven days then look to turn the debt over to a collection agency.

A collection agency will buy the debt for a percentage of the total account and attempt to collect the full amount or even the full amount with penalties from profiting from the purchased debt.

Conclusion

While your customers are important, and you want to retain as many as possible for your business, you have to take steps to eliminate or lessen bad debt expenses. Your business has to make a profit to survive, and the more bad debt expenses you have, the lower your profits. Some businesses get into trouble when these bad debt expenses exceed profits; therefore, you must consider some or all of the ideas on this list to help eliminate it.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Find Your Business Idea - Complete Controller

Many people come to a point in their life where they decide they would like to start their own business. Maybe you are feeling underappreciated or that your talents are being wasted working for someone else. There could be many reasons you have decided to strike out on your own, and you need a business idea.

Before you start the process of choosing a business idea, make sure you are well-rested and ready to open your mind to the possibilities. Here are five steps to take to help you find your business idea. Check out America's Best Bookkeepers

You Don’t Have to be Original

Don’t apply too much pressure on yourself to come up with the next new thing. Search business ideas others have already successfully launched and maintained. There are so many business types, from the smallest home-based businesses to owning and operating a franchise business with major corporations’ branding.

Look for those businesses that tap into some level of desire or passion and explore them to narrow down the type of business you want to start. Once you have narrowed down the business type, look at ways to be unique or tap into a niche market. You don’t have to deviate much from the original business idea to add your brand.

Brainstorm with Someone

There is nothing that says you have to do this alone. Though the contemplation is for you to have sole ownership of the business, getting another person or, better yet, a team of people to help you brainstorm ideas can be productive. Check out America's Best Bookkeepers

Gather together, and if possible, have a whiteboard or drawing pad and express that no idea is a bad idea. If you are having difficulty connecting with someone to brainstorm, there are many online sources of articles or forums with multitudes of ideas you could add to your possibilities.

Turn Your Talent into an Idea

Everyone has gifts and talents often paired with untapped potential. Now is the best time to identify your talents and skills to their fullest extent and look for business ideas that use those talents and skills. This time is also where you can discover your passion.

So many times we get into long-term jobs or careers, we started of necessity and suppressed our passion and leave our talents to gather dust. Now that you decided to start your own business, it’s time to dust off your talent, gear up your skills, and ignite your passion.

Solve a Problem

Many businesses that exist today that have great success are those that solve a problem. Please make a list of problems that people face. Make sure it is a problem that most people or at least a group of people face. If you choose to solve a problem, only a few have, you will not sustain a business. Check out America's Best Bookkeepers

Even if there are already solutions out there for a problem you would like to solve, you can own a business in the market and still succeed.

Look Around for Inspiration

Open yourself up to look for inspiration everywhere. You can look at businesses that exist in your community or look online. Also, look for Inspiration that has nothing to do with the business. Inspiration and ideas can come from anywhere, and seeking inspiration will guarantee you find it.

Artists have muses or use nature or their surroundings. Those same sparks can inspire business ideas. You have to be open to the possibilities.

Conclusion

The ideas don’t have to come out of your mind, fully formed and perfect. Keep the thought that no idea is a bad idea and throw them out and narrow down to the ones that you feel a pull towards. Once you have narrowed it to one idea you have a passion for, it will be time to start planning.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Social Media Mistakes - Complete Controller

Anyone in business this day and age understands that the face of business is vastly different than it was even a decade ago. One of the largest advancements when it comes to business has been the internet and social media platforms.

When it comes to marketing your small business, you must use every avenue available to you, and having a heavy online and social media presence is the key. However, there are some mistakes that small business owners make when using social media. Here are the five biggest mistakes small business owners make on social media and how to avoid them. Check out America's Best Bookkeepers

Posting Too Much or Too Little

No matter the content of your posts on social media, you can post too much or too little. It would be best to find the balance between staying connected to your customers and followers and not over or under posting.

Bombarding your feed with business-related posts will flood your followers feeds, and because they are only getting eye-fulls of your content and nothing else, they may decide to unfollow or mute you. If this is the case, when they need your product or service, they may not remember that you offer what they are looking for, or worse, they remember that you were annoying with your posts and decide to give their business to someone else.

On the other hand, many business owners get off to a great start by setting up social media and gaining followers and interacting a bit, then go completely silent or post too little to make an impact. You are using your social media to connect with your customers, but it is an essential part of your branding. Social media platforms are where people get to know you, your staff, and your business, so you need to post often while holding back from posting too much. Check out America's Best Bookkeepers

Aggressive Sales Strategies

Aggressive or pushy sales strategies can backfire and often have the opposite effect on your sales and the desire to use your products and services when a need arises. If you ask most people how they feel about having a pushy salesperson approach them when they walk into a store or on a lot, they will tell you it makes them uncomfortable. The same can be said about using similar tactics when using your social media.

When representing a product or service of another company, those companies will push you to be pushy and center all their sales tactics around an aggressive approach. These people often get unfollowed when they are doing nothing but trying to push their products and services on you.

To avoid this, use soft sales approaches. Make videos that add value to someone’s life and connect them to you as a salesperson but don’t necessarily have to do with the product. This approach will make it easier for potential customers to approach you about what you offer. Or even if you approach them, they will be more receptive to what you are selling.

Bad Customer Service

It is no secret that many people use social media platforms to speak their opinion. Hiding behind a keyboard makes it far easier to say things we might not say if we were face-to-face with someone. Having said that, if a person gives a negative review or speaks of a poor experience with your company, you can use it as a customer service moment.

No matter the tone the customer is taking, you should always respond with kindness, understanding, and professionalism. Check out America's Best Bookkeepers

Not Engaging Followers

Your followers are not only those who have chosen to connect to you on social media. They are potential customers or future business associates. Many business owners who use social media fail to engage with their followers, leaving them feeling unconnected, and eventually, they will stop following you.

Find ways to engage them, whether it be by following back and commenting on their posts or acknowledging comments they make on your posts. Also, making your posts fun and engaging can positively affect your followers and potential customers or partners.

Poor Grammar

Having well-written posts representing your business should be a no-brainer, but it is astonishing how many don’t take the time to check before posting. Since everything you post to your business followers represents you and your business, make sure you check, then double-check, and triple-check for spelling and grammar. A few spelling and grammar checkers can be turned on within your chosen browser and used every time you post or comment.

Conclusion

There is no reason a business owner or marketer for your small business should make any of these mistakes now that you are aware of them and how to avoid them. Just keep in mind, as much as your social media presence can boost your business, if misused, it can also do damage.

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