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Boost Reputation by Using LinkedIn as a Real Web Showcase

It is necessary to complete all of the fields of your professional page to make your services and activity very clear. You must also publish the URL of your website and integrate the link with your other networks. To generate qualified B2B traffic to your profile, simply install a “follow the company” button on your website to encourage users to subscribe to the page. On the developer space, it is possible to create, without technical competence, the appropriate call-to-action button and place it on your site. The link is: https://developer.linkedin.com/plugins.

Adapt your Animation Strategy to Professional Social Networks

The lifetime of publications vary according to the network: publishing a post per day on LinkedIn is sufficient (Source: Web Boulevard). To improve the impact of B2B publications, it is necessary to choose the right information and the right moment to post. To engage your audience more strongly on LinkedIn, it should be published in the day from Tuesday to Thursday. These are the days when the audience seems the most receptive. It is possible to choose which subscribers to show their publications by clicking on “Targeted Audience” from the drop-down menu. You must stick precisely to expectations by defining several messages based on professional audiences defined beforehand. The criteria that help to define them are description, size of the company, function, sector, and seniority.

Instantly Reach Professional Network with “Text Ads” and “Sponsored Updates”

It is possible to obtain a conversion rate of 15% thanks to the new LinkedIn sponsored links formats (Source: Athomedia). To do this, develop a new profitable source of B2B prospects by targeting the recipients of the ad very precisely: a sector of activity, size of the company, position, place, age, sex, etc. It is then necessary to return to “professional solutions” and then “advertise” to get started. It is possible to choose to sponsor a news item that has already been published or create a complete announcement consisting of an image/video, title, text, and a destination URL.

Get Ahead of Competitors by Appearing at the Top of Google Results with Images of Tweets

68% of searched expressions trigger the display of the universal image search. Google displays up to 12 images in addition to the Google Shopping pod in its results. You can take advantage of extra traffic by adding an image description with up to 420 characters when tweeting. This feature automatically adds a new SEO tag to images that can then be indexed in the Google search engine.

Satisfy B2B Buyers by Making Twitter your New Customer Relationship Tool

To do this, you have to use the “switch from public tweet to private conversation” feature. Thus, it is necessary to publish a tweet with a call to action prompting the professional to write the rest of the conversation, via private message. To obtain the numerical identifier of your account, display “your twitter data” in “parameters” to obtain the user identifier registered under the user name.

Increase the Number of Professional Prospects by Detecting them Quickly on Twitter

Use simple tools like search.twitter.com to search by keywords on tweets. This allows you to discover which companies are positioned on the same hashtags. It is also possible to find business customers by analyzing Twitter profiles that search for keywords related to business activity.

Boost your Visibility B2B via Facebook

Social media is in third place in the ranking of the most effective lead generation channels ( 2015 Leads Nurturing Trends Survey, led by US marketing agency Ascend2). It is interesting to generate a new category of prospects using the technique of inbound marketing on the social network. It is about positioning yourself as an expert on your subject via your Facebook page by answering questions, posting tips, participating in debates, and then redirecting your audience to call to action and forms to generate new leads.

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About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooks™️ ProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

Side view of a businessman shading his eyes with his hand looking at falling diagram. Economic and financial crisis. Stock market selloff.
For companies that are doing e-business or other business-to-business companies, the arrival of January is like a dropping down of their business. The decline in sales is so huge that it can be represented as a steep decline on a graph. The reason for this is that people have shopped enough before Christmas and the New Year’s arrival. Many are under debt. How can they buy more if they already have a huge amount of debt?

However, there are many people who will be waiting until January and February to shop as they are waiting for the prices to drop. After the holidays, both the traders and the customers are exhausted. But, there are still many who would like to grab the opportunity of shopping after holidays.

Before the holidays, traders must run their promotional campaigns for high sales and to attract more customers. However, don’t exhaust yourself after the holidays and drop all of the work to attract customers to your products and services.

Starting a new year means a beginning a new plan. Bring new life to your business with the start of every New Year. Do not let it go down hill so steeply.

How do Companies Beat Holiday Sales Slumps?

Refresh the Brand

Right after the Christmas, online brands come to their old products and services. Here, you can have an edge to refresh your website. Adapt new designs, logos, color schemes, and many other attractive features on your website. People coming to your website will love to see the changes you have made and will be feeling refreshed after a hectic, busy holiday season.  Refreshing your brand is a good tip for beating holiday sales slumps.

Focus on the Upcoming Season

The holidays are over and winter is here. People have most likely already bought enough for winter. Why not go for the upcoming season items in your business? Start adding spring/summer products for sale in your e-commerce business. T

Do Not go for a Price War

If another company has raised the price of their products similar to the products offered by your company, do not start a race. People will love to see that you are still offering the same prices or, at least, prices that aren’t as high as your competitors. This will increase customers’ loyalty to your brand even after the  holidays are long gone. Rather, go for additional discount packages on your products and/or services. 

Time to use Emails you have Received

During the holiday season, you have probably received a bunch of emails and customer feedback. Now, when you launch a new product or service, use these emails for the promotions. If you have any promotional packages, send it to your potential customers through email. Share with them the offers, new releases, hot offers and other deals. This will keep your customers’ interest in your products alive. Your old customers will love to see their preferred brand still going well and appealing. They will be at your site again for their next purchases. 

Customer Services

After the holiday season is over, you have time to respond to your customer’s queries. Do it. People love feedback and having their questions answered. Answering their emails and comments is a good step in making them loyal to your brand. This is very essential in beating holiday sales slumps. Former customers or just visitors to your website may become regular customers after this kind of direct interaction with them. 

Conclusion

After the holiday season, sales can slow down. B2B companies beat holiday sales slumps by using different strategies as mentioned in the article. Go for all of them whenever possible.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

 

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Email has become one of the most powerful channels to reach consumers. It has the highest rate of return among digital marketing channels. It’s also the channel that consumers prefer the most for brand communications. Emails are no longer solely text-based. With the use of HTML and CSS, they can have colors, buttons, images, and more. Today, email marketing is more powerful than ever and is the most effective platform for brands to distribute middle and bottom of the funnel content.

Here are some tips for effectively distributing your content via email and refining your B2B (Business to Business) email performance:

  • Provide frequency options

Your subscribers represent individual people – people with different needs, wants, and expectations.  By providing different subscription options, potential subscribers will feel more in control of the emails they’ll receive and therefore are more likely to sign up.

  • Offer content options

One way to provide subscribers with relevant content and inspire potential subscribers to sign up for your emails is by offering several content options. For example, if someone only wants to receive communications about email design techniques, but not email marketing strategies, give them the option to subscribe to a niche newsletter that focuses on their interests.

  • Send an engaging welcome email

Don’t make your subscribers wait for your next newsletter or campaign after they opt-in. Onboard your subscribers or send them a welcome email thanking them for subscribing and include some of your best evergreen content. By immediately demonstrating the value of your emails, you’ll get your subscribers excited for future sends.

  • Keep it valuable, not promotional

When writing your email copy, put yourself in your subscribers’ shoes and ask, “What’s in it for me?” Don’t focus on your wants and needs, focus on theirs.

  • Optimize your inbox view

Before your subscribers can read the content in your email, they must first make the decision to open the campaign. This decision to open takes place in the inbox, where the subscriber will frequently see a few key pieces of influential information – you’re from the name, subject line, and (sometimes) preview text.

  • Share third-party articles

Your subscribers crave education and motivation. But producing great content is hard and time-consuming. Look to others in your industry for helpful, actionable content and curate those articles in your emails. You’ll be sharing great content, building trust with your subscribers and its minimal work for you. Plus, sharing content with your partners can help strengthen those relationships.

  • Utilize brand partnerships

Utilize your brand partnerships to expand your content’s reach. Work with others in the industry on content initiatives, like webinars, eBooks, and blog posts. Then, when it’s time for the campaign, you can both leverage your email subscribers to reach a superior audience.

  • Make it easily shareable

Send great content that your subscribers will want to share. Use your current subscribers as an avenue to reach new ones. By encouraging your subscribers to forward and share your emails, you’re, meaningfully expanding the reach of your content and increasing the possibility of additional subscribers.

  • Measure and improve

If it’s not measurable, it’s not worth doing, and even email isn’t an exception to that rule. There are plenty of different analytics that you can measure with email distribution platforms that will give you insights as to the health of your database. When it comes to measuring the efficiency of your content via email as a distribution channel, the three key metrics you should keep an eye on include: Click through Rate (CTR),Open Rate and Unsubscribes.

Conclusion:

Email is the perfect medium to distribute your content initiatives. Since email is a permission-based marketing channel, those signing up to receive your emails explicitly request more information. Your campaigns on your valuable content can help them do just that. If you’re segmenting efficiently when distributing content and executing campaigns, your content will be far more successful in moving your leads through the buyer’s journey.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.